14. 3 good reasons
• Musical segment is really
growing up in Europe
(NPD data)
• For Chicco it's a come back to
a category that performed well
in the past years
• The two products cover both IS
and OOS
toys
35. toys
Talking version¡Hola!
Mi nombre es
Trucky
Olá!
Meu nome é
Trucky
Bonjour!
Mon nom est
Trucky
Ciao!
Il mio nome è
Trucky
Italian
Spanish
French
Portuguese
36. 3 good reasons
• Foster collectability and play value
of playsets and Mini Turbo Touch
vehicles
• Support order collection
Novelty & Existing products
• Different features and different
prices help sell both products,
wheter OOS and IS
toys
66. 3 good reasons
• Deep diversification: from Rattle
to Remote Control vehicle
• Line extension in racing vehicle
segment
• License supports premium
positioning
toys