The document discusses the principles of alchemy and how they relate to design. It explores the three main principles in alchemy - Salt, Mercury and Sulphur - which represent the body, mind and soul. It also discusses how the practice of alchemy has spread historically. The document then shifts to discussing principles of design, noting how design works best as a team sport, the importance of inclusivity and diversity, checking ego, practicing beginner's mind, and bringing a design consciousness to organizations.
15. We are in the era of collaboration and teams.”
- Phil Gilbert, IBM Head of Design
When a group of people do design it is remarkable
more impactful and powerful than when an
individualdoes design. Especially at scale.
30. Great designers bring a design consciousness to
organisations…but the secret is to make everyone aware
they too can do great design.
Everyone is a designer whether you choose to do it or
not. Non-designed decisions are themselves design
decisions.
