The document provides an agenda and details for the Asia Pacific World Sport and Women Conference taking place on October 27-28, 2014 at the Sydney Cricket Ground. The conference will explore increasing female participation, consumption, and representation in sport across the Asia Pacific region through various keynote speakers, panel discussions, case studies and presentations. Some of the topics to be covered include empowering women through sport, increasing women's involvement in leadership and boardroom positions, engaging communities through social media, and understanding audiences to better market to women. The event aims to strengthen and lead women in sport through empowerment and engagement.

1. Presenting the 2nd biennial
27th - 28th October 2014 | Sydney Cricket Ground
www.apwsw.com.au/2014
Are you game?
Researched and developed by:
KeynotE Address:
Helen Brownlee, Vice President,
Australian Olympic Committee
Outstanding speaker line-up includes:
Layne Beachley, Seven-time World Champion Surfer
and Director, Aim For The Stars Foundation
Stephanie Brantz, Presenter, ABC
Deidre Anderson, Deputy Vice-Chancellor,
Students and Registrar, Macquarie University and
President, AWRA
David Gallop, Chief Executive Officer,
Football Federation Australia
Bill Pulver, Chief Executive Officer,
Australian Rugby Union
Radek Sali, Chief Executive Officer, Swisse
Karen Stocks, Managing Director, Twitter Australia
Mark Anderson, Chief Executive,
Swimming Australia
Nicola Stokes, Chief Executive Officer,
Special Olympics Australia
Anthony Everard, Senior Manager - Big Bash
League, Cricket Australia
Caroline Dempsey, Senior Director and Head of
Marketing AUS & NZ, Visa AP
Erica Berchtold, Managing Director - Sports
Retailing, Super Retail Group
Karen Lunn, Executive Director,
Australian Ladies Professional Golf
Mo’onia Gerrard,
NSW Swifts and the Australian Diamonds
Mark Peters, Chief Executive Officer, Gold Coast
2018 Commonwealth Games Corporation
Claire Braund, Executive Director, WomenonBoards
Australia and Director, WomenonBoardsUK
Petra Buchanan, Chief Executive Officer,
McGrath Foundation

2. Asia Pacific World Sport and Women Conference
Monday 27th October 2014
7:30 Registration and morning coffee
8:45 Conference welcome
Michael Brown, Chief Executive Officer, AFC Asian Cup Australia 2015
and Chair of 2nd Biennial APWSW Conference Advisory Board
8:50 Opening remarks from the Chair of the day
Stephanie Brantz, Presenter, ABC
A changing landscape
9:00 KeynotE: Welcome address
The Hon Stuart Ayers MP, NSW Minister for Sport and Recreation,
attending as the representative for the NSW Premier
9:20 Keynote: Lead the change – BE the change: A global perspective
on women and sport
—— Presenting some insights into the outcomes of the 6th IWG World
Conference on Women and Sport
—— Examining the Sydney Scoreboard: a global index for women in
sport leadership
Dr Johanna Adriaanse, Co-Chair, International Working Group (IWG) on
Women and Sport, University of Technology Sydney
Social Media
9:45 Successfully utilizing social media to enhance your audience reach
—— Adjusting your social media marketing campaign to target women
—— Understanding how women interact with social media
—— Successful sporting campaigns targeting women
Karen Stocks, Managing Director, Twitter Australia
10:15 Morning tea
10:45 Case Study:The development and aims and objectives of Gold
Coast 2018 Commonwealth Games
—— Aninsightintotheplanninganddevelopmentofsuchalargescaleevent
—— Examining the marketing and social media strategy for generating
interest and awareness
—— Using these strategies to generate tickets sales
Mark Peters, Chief Executive Officer,
Gold Coast 2018 Commonwealth Games Corporation (GOLDOC)
Community engagement
11:15 Case Study: McGrath Foundation – engaging the community
through sport
Petra Buchanan, Chief Executive Officer, McGrath Foundation
11:45 Women of Inspiration LIVE Interview
LIVEinterviewwith Layne Beachley, Seven-time World Champion Surfer
and Director, Aim For The Stars Foundation
Layne Beachley is widely regarded as the most successful female surfer
in history. The only surfer to claim six consecutive world titles
(1998-2003), Layne then went onto win a seventh world title in 2006
before retiring from the ASP World Tour in 2008. Among her many
commitments, Layne is now Director of her own charity, the Layne
Beachley Aim For The Stars Foundation.
Facilitator:Michael Brown, Chief Executive Officer,
AFC Asian Cup Australia 2015
12:15 Lunch
Understanding your audience
1:15 Demographic changes impacting the way you market and
promote your sport
—— Demographic trends in Australia altering the way sport is consumed
—— Impact this will have on sports viewing and participation habits
Michele Levine, Chief Executive Officer, Roy Morgan Research
1:45 Case Study:Women in Motor Sport. Inclusion of Women in a
traditionally male dominated sport without the dilution of the
sports brand
—— Discussing the opportunity for women and men to compete against
each other in the same arena
—— WorkingtowardsachievingtheWAMSCommitteeobjective:To
increaseparticipation of women across all facets of motor sport in
Australia
Samantha Reid, Vice Chair,
Women of Australian Motorsport Committee (WAMS)
2:15 Case Study: Reinventing the brand – appealing to and focusing
on the female audience - The Big Bash League
Anthony Everard, Senior Manager - Big Bash League, Cricket Australia
2:45 Afternoon tea
Branding and awareness
3:15 Panel Discussion: Creating a successful alignment with sport
and the targeting of female consumers
—— Initiatives implemented
—— Successes and failures of past campaigns
—— Branding differences when appealing to men and women
Facilitator:Louise Evans, Media Consultant and Content Provider
Panellists:Radek Sali, Chief Executive Officer, Swisse
Caroline Dempsey, Senior Director and Head of Marketing AUS NZ,
Visa AP
Women in the Boardroom
4:00 The Gender Balance in Global Sport Report – An overview
Claire Braund, Executive Director, Women on Boards Australia and
Director, Women on Boards UK
4:30 Going beyond the ASC mandatory 40% female representation on
sporting boards
—— Why shouldn’t boards comprise at least 50% women?
—— What are the challenges in gaining greater representation of women
in the boardroom?
—— Meeting targets and quotas
—— Governance and reporting issues
Facilitator:Claire Braund, Executive Director, Women on Boards
Australia and Director, Women on Boards UK
Panellists:Mark Anderson, Chief Executive, Swimming Australia
Hon Patricia Forsythe, Executive Director, Sydney Business Chamber
and Board Member, Cricket NSW
Kitty Chiller, Chef de Mission, Australian Olympic Team, Rio 2016,
Executive Board Member, Australian Olympic Committee, President,
Modern Pentathlon Australia
5:15 Closing remarks from the Chair of the day
Stephanie Brantz, Presenter, ABC
5:30 Networking drinks in the Long Bar and SCG tour
6:45 CONFERENCE GALA DINNER inthe Members’Dining Room
Keynote address: Helen Brownlee, Vice President,
Australian Olympic Committee
10:00 End of dinner
DAY 1
www.apwsw.com.au/2014

3. 7:30 Registration and morning coffee
8:45 Conference welcome
Michael Brown, Chief Executive Officer, AFC Asian Cup Australia 2015
and Chair of 2nd Biennial APWSW Conference Advisory Board
8:50 Opening remarks from the Chair of the day
Empowering Women
9:00 Keynote: Empowering women through sport
—— We need ideas and practical solutions on how to eliminate gender
discrimination in sport
—— Discussing the importance of non-playing roles – coaches,
instructors, teachers, referees, committee members or
administrators
Deidre Anderson, Deputy Vice-Chancellor, Students and Registrar,
Macquarie University and President, AWRA
9:30 Case study: Netball - Participation in sport and its role in
empowering women
Marne Fechner, Chief Executive Officer, Netball World Cup
Sport for everyone
10:00 Case study:The importance of using sport for social good
—— The Special Olympics using sport for social good
—— Initiatives and sports programs that Special Olympics Australia have
implemented
—— Learnings and outcomes from these initiatives
—— Remembering that sport is a tool for engagement across all aspects
of society
Nicola Stokes, Chief Executive Officer, Special Olympics Australia
10:30 Panel discussion: Overcoming cultural and gender barriers to
succeed in sport
—— What are the barriers that exist for entry into and success in sport?
—— Why do these barriers exist when recognition is surely based on
merit?
—— How do we make sport culture more inclusive?
Facilitator:Dr Bridie O’Donnell MBBS, Professional road cyclist, National
time trial Champion, Oceania cycling Champion, 3-time AUS Team
representative, 7-time AUS Rowing Champion, Ironman Hawaii Finisher,
Maths Olympian
Panellists:Lisa Sthalekar, Former International Cricketer Executive
Member, Australian Cricketers Association
Nicola Stokes, Chief Executive Officer, Special Olympics Australia
Sam Bramham OAM, Paralympian and Health and Education
Coordinator, Disability Sport and Recreation
11:15 Morning tea
Men
11:45 Growing the football presence across Asia and increasing female
participation in sport
David Gallop, Chief Executive Officer, Football Federation Australia
12:15 Panel discussion: What men can do to increase the number of
women in Australian sport?
—— Is sport dominated by too many men?
—— Examining the role of men in facilitating the participation of women
in sport at all levels
—— It’s a mans world - Breaking the stereotype
Facilitator:Dr Johanna Adriaanse, Co-Chair, International Working
Group (IWG) on Women and Sport, University of Technology Sydney
Panellists:Bill Pulver, Chief Executive Officer, Australian Rugby Union
Karen Lunn, Executive Director, Australian Ladies Professional Golf
Erica Berchtold, Managing Director - Sports Retailing,
Super Retail Group
1:00 Women of Inspiration LIVE Interview
LIVEinterviewwith Mo’onia Gerrard, NSW Swifts and the Australian
Diamonds
Mo’onia first started playing netball at the tender age of 12. Her
representation honors came early and continued throughout the age
groups. At just 17, Mo’onia was called into the Sydney Swifts roster and
has enjoyed a decorated career to date. She continues her dominance
on the court representing both NSW Swifts and the Australian
Diamonds. Mo’onia will take a break from netball to pursue rugby
sevens in the lead up to the 2016 Olympic Games in Brazil – Very
exciting times ahead!
1:30 Closing remarks from the Chair of the day
1:35 Closing remarks from Michael Brown, Chief Executive Officer,
AFC Asian Cup Australia 2015 and Chair of 2nd Biennial APWSW
Conference Advisory Board
1:40 Lunch
2:30 Break into 3 afternoon streams
Asia Pacific World Sport and Women Conference
Tuesday 28th October 2014 DAY 2
Venue Details
Sydney Cricket Ground, GATE A, Driver Avenue, MOORE PARK
Phone: (02) 9360 6601, www.sydneycricketground.com.au
Sponsorship and Exhibition Opportunities at APWSW 2014
The 2nd Biennial Asia Pacific World Sport and Women Conference will
provide corporate sponsors with unrivalled access to connect with
sporting leaders from across all levels of the industry. Sponsors will have
the opportunity to demonstrate their products and services to the senior
decision makers of sports organisations from Asia Pacific.
Our sponsors will need to share our values and those of the conference, to
empower and engage women in sport. We encourage sponsors to think
of creative ways to enhance the experience of the delegates and to show
their support of this great initiative.
For further details, please contact Samuel Wilson on (+61 2) 9080 4371
or Samuel.wilson@informa.com.au
Researched and developed by:

4. Asia Pacific World Sport and Women Conference
Tuesday 28th October 2014
STREAM A
Sports Leadership
STREAM B
Innovation
STREAM c
Marketing and Social Media
Powers
2:30 Women into leadership positions in
elite sport – Project overview
Richmond Football Club and the
Australian Sports Commission
2:30 Case study
A place on the field for everyone –
The National Rugby League and Touch
Football Australia Partnership
Jane Russo, Director,
Touch Football Australia
2:30 Damage Control – Managing and
manipulating your profile and impact
Kathryn Cotsopoulos, Talent Agent,
Stride Sport Management
3:00 Case Study
Women in League Leadership Program
Jodie Cross, Community Relations
Manager, NRL One Community
3:00 Case study
Generating additional revenue streams
- The Australian Paralympic Committee
Lisa Herden, Sponsorship Manager,
Australian Paralympic Committee
3:00 Case study
Bringing the Major League to Australia
Peter Wermuth, Chief Executive Officer,
Australian Baseball League
3:30 The State of Play – Female
representation across the business
of sport
Helen Soulsby, Director – Asia,
Sports Recruitment International
3:30 Case study
Gender Equity – Making It Happen
Susan Horwitz, President,
Womensport NSW
3:30 Commercialisation of Women’s Sports
Jack Watts, Managing Director,
Bastion EBA
4:00 Afternoon tea and networking
4:30 Setting up and maintaining a
facilitated mentoring program in sport
Heather Reid, Chief Executive Officer,
Capital Football and Canberra United
4:30 Innovation is key – Crowdsourcing
success stories
Richard Briggs and Jim May, Co-Founders,
Sportaroo
4:30 Dollars and Change – Looking at the
intersections of branding and change,
knowing how to leverage your platform
to make money, create new fans and
make a meaningful impact
Phill Nosworthy, Managing Director,
Switch Inc
5:00 Case study
Leading the change: How Volleyball is
increasing women involved in the sport
Catriona Tweedie,
International Beach Volleyball Referee
5:00 Case study
A cycling revolution for women; the
journey of Cycling Victoria
Monique Hanley, Executive Board
Member, Cycling Victoria and Chair,
Cycling Australia Women’s Commission
5:00 The how and why of online identity for
athletes
Matthew Cox, Strategic Consultant,
Dialogue Consulting
www.apwsw.com.au/2014
DAY 2
Supported by:
For further information on the streamed sessions please visit the conference website where session outlines can be viewed, www.apwsw.com.au/2014

5. Dear Delegates,
Following the success of the Inaugural Asia Pacific World Sport and
Women Conference, held in Melbourne in 2012, I warmly welcome you.
This year’s conference will look to build on the themes discussed in 2012
and further provide a global platform to explore ‘how’ and ‘why’ women
consume sport and how to leverage this target market for greater
commercial growth.
It will focus strongly on how to increase female consumption of sport
from grassroots participation and international representation, to the
boardroom and stadia across the Asia Pacific Region and beyond.
You will hear from inspiring international and Australian keynote
speakers who will talk about their global and local success stories across
health, education, performance and leadership in sport.
It is not only our objective for this conference to focus on strengthening
women’s involvement and participation but also, and more importantly,
to empower, engage and lead women in sport into the future.
This conference is nothing without your engagement and I encourage
you to attend the networking drinks and dinner to continue the
discussions of the day and share your learnings.
I very much look forward to meeting you all.
Michael Brown
Chair, APWSW 2014 Conference Advisory Board
5.30 Networking drinks in the Long Bar 6.00 Tour of the SCG – Your opportunity to take photos and to appreciate the
rich history of one the world’s most iconic sporting venues
6.45 Dinner in the Members’ Dining Room
Asia Pacific World Sport and Women Conference
Welcome
Social calendar for the evening of the 27th
Researched and developed by:
Some of the key speakers include
Layne Beachley, Seven-time World
Champion Surfer and Director,
Aim For The Stars Foundation
Helen Brownlee, Vice President,
Australian Olympic Committee
David Gallop, Chief Executive Officer,
Football Federation Australia
Mo’onia Gerrard, NSW Swifts
and the Australian Diamonds
Photocredit,FioraSaccoPhotography
Bill Pulver, Chief Executive Officer,
Australian Rugby Union
Stephanie Brantz, Presenter, ABC

6. Use your QR Reader App on your
smartphone and scan this code to
take you directly to the website
For full terms and conditions, please visit:
www.apwsw.com.au/2014
Asia Pacific World Sport and Women Conference
27th - 28th October 2014 | Sydney Cricket Ground
If undeliverable return to: PO BOX Q1439, SYDNEY NSW 1230
3 Easy Ways to Register
WEB
www.apwsw.com.au/2014
Telephone
+61 (0)2 9080 4307 – Quoting P14K32
Email
info@informa.com.au – Quoting P14K32
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in
Pricing Details
Register Early Save Early Bird Rate
Book pay until 31 August 2014
Standard Rate
Book pay from 1 September 2014
Conference Package PRICE GST TOTAL PRICE GST TOTAL
Gold Rate | Two Day conference, networking drinks, dinner, SCG tour
Standard Rate $1,495 $149.50 $1,644.50 $1,695 $169.50 $1,864.50
Community sporting organisations $745 $74.50 $819.50 $895 $89.50 $984.50
Silver Rate | Two day conference
Standard Rate $1,295 $129.50 $1,424.50 $1,495 $149.50 $1,644.50
Community sporting organisations $595 $59.50 $654.50 $695 $69.50 $764.50
One day rate
Standard Rate $795 $79.50 $874.50 $895 $89.50 $984.50
Community sporting organisations $395 $39.50 $434.50 $495 $49.50 $544.50
networking drinks, dinner and SCG Tour $250 $25 $275