Pace-Man Business Plan Presentation includes the brief introduction of Pace-Man organization, market & competitor analysis, strategies to improve Pace-Man market and attract target customer, as well as some metrics to measure performance outcome.

1. Pace-Man
Business Plan

2. Hello!
Nhi Nguyen
✗ Ho Chi Minh City, Vietnam
✗ MIS - Temple University
✗ Tech consultant
✗ Objective: Tech Transfer
2

3. 3
Introduction: Pace-Man
● Team
● Features
● Status & Summary
1
Module 1: Market Analysis & Customers Database
● Market overview
● Trends & Competitors
● Route to Market and Distribution
2
Module 2: Target customers & Marketing Collateral
● Identify main customers
● Marketing Collateral
● Promotion Email
3
Module 3: Promotion & Measurement
● Promotional Campaign
● Zoho - Report
● Digital Funnel - Conversion Rate
4
Conclusion
● Summary
● Thoughts
● Lesson Learned
5
Overview

4. 1.
Pace-Man
Summary | Team | Features |

5. 5
✗ Team of data engineers and sports
scientists
✗ Insight Centre of Data Analytics
✗ an iOs app with advanced AI

6. 6
✗ Features: 3Ps
✗ Event-specific
✗ 50+ years research
✗ Scientific-based algorithms
Prepare - Predict - Pace

7. QUESTION: Who should we target?
Direct Customers ?
✗ Marathon runners
✗ Elite
✗ Amateur
✗ App users
Event Organizers?
✗ Size
✗ Number of
participants
✗ Location
✗ Organizations
7

8. 2. Module 1
Market Analysis &
Customers Database
Market Overview | Trends |
Competitors | Routes to Market

9. ✗ 800+ events annually
✗ Increase in number of participants
✗ Demands
✗ Accurate pacing strategies
✗ Customizations
✗ Independence
9
POTENTIAL
MARKET
Market Analysis

10. 10
Top Markets COUNTRY # OF EVENTS # OF PARTICIPANTS
Japan 76 584772
USA 84 388727
France 22 96360
Germany 10 79007
England 10 73468
Spain 6 57505
Italy 12 43931
Republic of South
Africa
15 38456
Poland 9 34889
China 3 32739
Last updated: March ‘17

11. 11
- Japan Association
Athletics Federation
- Regional Hosts
- Tata Consulting
Services
- Competitor Group
- Honolulu Marathon
- Disney
- Tata Consulting
Services
- Competitor Group
- Amaury Sport
- SCC Events
89.14
%
Event Organizers

12. Running Apps Sport Brands Pacing Apps
12
Competitors

13. 13
Runners
- Meet demands
- Pay for the
experience
Pace-Man
- Add-on items
- Training
Package
- Route Analysis
- Post-race
report
Organizers
- Distribution
channel
- Big network
- PDF Report
Route to Market

14. 3. Module 2
Target Customers &
Marketing Strategies
Targets | Marketing
Collateral | Promotion email

15. Event organizers’ information
✗ Conferences
✗ Newspapers
✗ Online forums
✗ Influencers
✗ Social media
platforms
✗ Youtube
15
Target Customers

16. 16
Resources & Tools
Connection Email MarketingService

17. Final Flyer of Pace-Man!
17

18. 4. Module 3:
Promotion &
Measurements
Zoho Campaign | Digital
Funnel | Report

19. 19
ZOHO = Customer Relationship
Mangement Software

20. Zoho
20
ZOHO

21. 21
Email Delivered
48 subscribers
Bounces:5
Email Opened
8 people
Call-to-action
Reply to Cailbhe:0
● Email Opened:
7 times
Digital Funnel
53
emails
sent
16.7%
90.6%
0.0%

22. 5. Conclusion
Thoughts | Lessons Learned

23. 23
Thank you
for listening!
Any questions?