This document provides an overview of trends in next generation media based on news from July to September 2009. Key points include:
1) Younger generations are early adopters of new technologies and content is increasingly accessible on any device.
2) User-generated content and participation are driving transformation in media through tools like social media, games, and mobile apps.
3) New platforms like smartphones and tablets are facilitating media consumption anywhere through features like video streaming and location-based apps.
1. Next Generation Media
October 2009
1
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2. The Next
Generation is
already here
This is the ļ¬rst of a series of presentations showing that the next generation is already here,
based on news items from July ā September 2009
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3. The Next generation isā¦
-āÆ technology transforming
media
- Content accessible anywhere
-āÆ people in control
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4. Next
Generation
People
Next Generation
People
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5. Next
Nearly a quarter of UK households use the Generation
People
internet to watch catch-up TV
23% of all adults 15+ surveyed, and 33% of 15-24s user services like BBC iPlayer and 4oD
Source: Ofcom, The Communications Market 2008, August 2009, Figure 5-3 page 267
http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf
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15. Next
Generation
Mobile
3G accounts for 23% of UK mobile subscriptions
In 2003 the ļ¬gure was 0.2%; it has more than doubled since 2006
Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-44 page 233
http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf
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17. The first billion iPhone app downloads took 9 Next
Generation
Mobile
months; the second took only 5
First billion downloads reported on 24th April 2009; second billion reported on 28th September
2009
Source: Apple press releases
1 ā http://www.apple.com/pr/library/2009/04/24appstore.html
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29. Next
Generation
Content
Trent Reznorās advice for new bands
āForget thinking you are going to make any real money from record sales. Make your record
cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear
your work. Word of mouth is the only true marketing that matters.ā
Source: NineInchNails forum, July 2009
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30. Next
Generation
Yahoo produces crowd-sourced weather forecasts in Content
Japan
Yahoo Japan ask their users to vote on the weather in their area, to create crowdsourced weather
forecases in real time
Source: Cyber Media blog, July 2009
http://blog.cyber-media.co.jp/2009/07/01/crowd-sourced-weather-forcasts-in-japan/
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31. Next
Generation
Content
Next Generation
Social Media
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33. QQ in China makes profits other social sites can
Next
Generation
Social Media
only dream of
QQ made over $1 billion in proļ¬t in 2008, of which 88% came form users (payments for things like
virtual goods) and 12% came from advertising
Source: 8 Plus Star presentation, September 2009
http://www.slideshare.net/plus8star/inside-tencent-presentation?src=embed
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