An overview of NewsWhip's Syndication feature for news agencies, which tracks the spread of agency content online.

2. How Data-driven Signals Can
Transform News Agencies.

3. Andrew Mullaney
CTO, NewsWhip

4. * Independent Review by ICHEC (Irish
Centre for High End Computing, April
2014)
3+ million Stories per day
250K sources
40 languages
61 countries
300m+ daily interactions
All major social networks
Real time dashboard
Deep dive analytics
Machine readable outputs
Predicts 79% of viral stories*
Stories Social Signal

6. customers
“NewsWhip is Moneyball
for media.”
Steve Rubel
Chief Content Strategist, Edelman
“Without it, I don’t know
what we would do.”
Holly Moore
Managing Editor, USA Today
News Publishers PR Agencies Ad Agencies Brands Governments

7. How We Find Where News
Agency Content Ends up?

8. NewsWhip
Discovery
Engine
NewsWhip
Content
Repository
Secure Private
News Agency
Repository
News Agency
Feeds
Content Text
Pattern
Matching
Output = Match %
Spike / Syndication
Analytics
API
NewsWhip
Discovery
Engine

9. Spike Syndication:
Real Time Newsroom Decisions
What to do with this data?

11. What to do with this data?
Analytics:
Understand Customer Value
from Agencies

13. • Product feeds • Categories
• Geography • Language
• Customers
Understand which:
Get or Drive the Most Value
from Your Content

14. API:
Integrate Your Data for KPIs
What to do with this data?

15. Image / Video caption detection?
Detect accreditation and link to customers domain

16. Step 1: Scoping and testing.
Step 2: Build and deploy test version.
Step 3: Iterate and hone during test and feedback phase.
Step 4: Deployment and education & training.
process

17. Spike Analytics API
Other services

18. partnerships

19. Talk to us – we don’t bite!
Andrew Mullaney
Co-founder & CTO
Ruchun Jin
Software Developer
Robert Bourke
Head of Media
Partnerships
Jonathan Barnes
Business
Development

20. Thank you for your time!
Any Questions?