Everyone agrees "mobile first" now. But how do you keep your users satisfied, loyal or engaged? Before visiting www.netmera.com have a look at our slides.

1. Cloud-based Platform for Mobile Applications and Push Services
Kaan Bingol, Co-Founder & CEO
Çiğdem Bağbakan Çağan, Marketing Director
Netmera for Brand Communication and Campaign
Management

2. Smart Phone Revolution
Smart phones are connecting the world. Rate of adoption is;
2x faster than the internet
3x faster than the social media
10x faster than the pc

3. Apps are ruling this new world
Average time
spent using smart
phones per day:
2 hours 38 min.

4. Mobile is always relevant!
Welcome to London! You can get your
rental car from our office at level 1!
Don’t forget to redeem your points
today, before they expire.
Show is about to start! Time to get
your place and a nice coffee.

5. Build A Relationship
Don’t deliver messages, build
a relationship
•Take your place there with an
app!
•Ensure it gives value to users
•Be engaging and interactive
Nail your app in there!
What you need:
1
APP

6. What is Netmera?
Netmera is a
Mobile Application
Engagement Platform
It is integrated into your mobile app with
a small piece of code
Managed via very easy to use control
panel on web
Gives you mobile app messaging services
including detailed targeting, push
messages, pop-ups and campaign analytics
It also helps developers with app
development and reduces time to market

7. Netmera Features
App
Publisher
App
Developer
Supports:
Segments &
Targets
Backend as a
Service
Message
Creation
Engagement
Analytics

8. Mobile App Campaigns
How to get best out of it?

9. How is it used?
Lead user to buy (Increase sales)
1.

Inform users (About new content, transactions etc.)
Increase loyalty
2.
3.



As a part of loyalty programs (Gaining points, coupons)
Useful content (Related information, news, magazine)
Gamification
Push messages as a service
4.

5.
Campaigns, coupons, advertising etc.
Subscriptions (News, bulletins etc.)
Other cases

10. Industries
E-commerce
Market Place
Retail
Others
Telecom
Media
Game
Finance

11. How to get best out of mobile app campaigns with
Netmera
1
Start with
Targeting
2
Create a Message
3
Evaluate

12. 1. Find the right person
Use their own preferences:
•Demographics
•Interests
•Mobile devices
•CRM Tags
Location
•Geo Location
•Geo Fences
Depend on users in-app
behaviors such as:
•Open rates
•Time spent in app
•Purchasing frequency
•Custom events from
your system
Autotrigger your
messages based on:
•In-app user actions
•Events happening in your
system

13. 2. Create a message
Reach your users with:
Regular push campaigns Rich push campaigns
Pop-ups
• Add parameters
•Custom sound
•Badge increment
•Vibration
•Reach even opt-out users
•Design pop-up size based on
your needs
•Insert rich media
•Insert images
•Links
•Maps
•Video etc…
•Store them in push inbox

14. 3. Analyze
Campaign Analytics
•Success rates
•Push open rates
•Click through rates
•Device info
App Analytics
Bugs and errors
•App open rates
•Time in app
•Install rates
•Customized action
rates
•Exception details
•Exception grouping

15. Promoting Classifieds
Location matters!
Use location based
targeting to show offers
that are close to buyers.
HOT ON SALE!
This villa is now on sale!
1.000.000 TL
Details Here
Sell push notifications as
an advertising medium to
sellers to promote their
offers. Send push reports
to prove your
effectiveness!

16. Product Found!
We found the car you
have been looking for!
Mercedes SLK Class
40.000€
Click for details
Finding what you need is
tough. Help buyers find
what they need by using
tags, or alert them when
there is a lower price.

17. Lower price alert
LEATHER BAG
€750
Quantity
1
Add to cart
Alert lower
prices
Details
35-40 cm
Other
Involve your customers in
this process, ask if they
are interested. Send alert
messages only to
interested customers
using tags
Brown leather
bag
Size
Increase customer
experince with lower price
alerts
Cotton lining
Bag Alert

18. Flash Sales Case
This deal ends
in 10 min and
never repeats!
Create an urgency to lead
flash sales!
Use countdowns or running
clocks to build this urgency.
750€
360€
Lead customers directly to
their cart when they take the
offer.

19. Abandoned Cart Case
Push your customers to
complete abandoned carts!
Use Autotriggered messages.
Encourage customers to
complete their buying action
with special offers.

20. Abandoned Cart Case
Your cart contains products.
Finish your shopping now
and get free shipping!