Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS using the lab guide for reference. Take photos to capture your observations.

1. Assignment #2

2. Club Aldo Max Zara H &M
Introduction Is one of the leader stores Is one of the biggest Is one of the leader Is one of the leader
on stores in the footwear industry, Middle East stores stores in Men, women stores in Men, women
with more than 15 years that offers the fashion and children foot and children foot
of experience, passion for the middle income wear as well as home wear as well as home
and product innovation in customers with a good wear wear
Egypt quality and amazing
value , they offer
Men, women and
children foot wear as
well as home wear.
Entrance of the The store usually draws The store draws me as I’m a huge fan of I’m a huge fan of
store me to check its new I love their brands I Zara’s Wears but I’m H&M’s Wears but
collection arrivals and can find all what I not often go there and I’m not often go there
this is usually happens need and all the sizes if I’m going in to the and if I’m going in to
through their current I want and I can find store it just to check if the store it just to
service mobile messages my style there and this there a specific thing I check if there a
that notify us with the is what makes me have found on their specific thing I have
new collection arrivals always want to see website. found on their
and the upcoming timing what the new things website.
of sales. collection. The door in Zara store
is always open I The door in H&M
The door in Club Aldo is The door in Max store usually feel always store is always open I
closed but its transparent is always open I welcomed. usually feel always
door made from glass so I usually feel always welcomed.
can see what’s inside it welcomed. There is nothing to be
and this makes me feel said on Zara’s logo its There is nothing to be
wondered to see the new The sign of the store big black and white said on H&M logo its
shoes collections that is is suitable and it has shows its long origins big red and white
not that much clear to me. also fair colors and the big size of the shows its youth
honestly it makes me logo font declares its evolution in it and the
The signs of the store is feel Nothing toward status in the fashion Medium size declares
suitable and its colors it. market. its status in the
shows how feminine it is fashion market.
it makes me feel that
there is the suitable place
where every girl should
target to find her
fashionable modernized
style of shoes
The inner The color scheme of the The color scheme of The color scheme of The color scheme of
Environment store is Pink and this the store is White and the store is gray and the store is White and

3. of the store makes me feel I’m in the this is ok with me and this is ok with me and red this is ok with me
most feminine store on I really don’t feel I really don’t feel and I really don’t feel
earth, they have plastic anything in that they anything in that as the anything in that they
floor but I don’t feel have plastic floor but I whole store is formed have plastic floor but I
anything toward it as for don’t feel anything in a modern style they don’t feel anything
the ceiling is good for me toward it as for the have plastic floor but I toward it as for the
I think its medium sized ceiling is good for me don’t feel anything ceiling is good for me
and I feel comfortable to Its large sized and I toward it as for the Its large sized and I
it, CA is always bright in feel comfortable to it, ceiling is good for me feel comfortable to it,
the morning and in the Max is always bright Its large sized and I H&M is always bright
evening too but for me is in the morning and in feel comfortable to it, in the morning and in
ok I don’t feel nothing the evening too but Zara is medium bright the evening too but
except its normal and for me is ok I don’t in the morning and in for me is ok I don’t
fine, they also play a feel nothing except its the evening too but feel nothing except its
songs all the time its normal and fine, they for me is ok I don’t normal and fine, they
somehow loud and also play a songs feel nothing except its also play a songs
sometimes with the noise sometimes its light normal and fine, they sometimes its light
of customers and buyers it and I have no problem also play a songs and some is active
makes me leave the store. with it , the sometimes its light which make it too
The Temperature of the Temperature of the and I have no problem loud to deal with the
store is fine. I have not store is fine. I have with it , the sales people inside the
witnessed the empty of not witnessed the Temperature of the stores and I have no
this store it’s always empty of this store it’s store is fine. Some problem with it , the
crowded. As for me I always crowded. As time the store is Temperature of the
don’t stay too much for me I do stay too empty. store is fine. I have
much in it. not witnessed the
empty of this store it’s
always crowded. As
for me I don’t stay too
much in it.
Personnel The sales person start The sales person The sales person The sales person
initiates contact once I’m never start initiates never start initiates never start initiates
in the store and they contact unless you ask contact unless you ask contact unless you ask
usually don’t have any him for anything and him for anything and him for anything and
script to follow the are they usually don’t they usually don’t they usually don’t
somehow neutral towards have any script to have any script to have any script to
all the customers in follow the are follow the are follow the are
treating they are all males somehow neutral somehow neutral somehow neutral
and their approximate towards all the towards all the towards all the
ages between 25-35 the customers in treating customers in treating customers in treating
salespeople have a full they are all males and they are all males and they are all males and
uniform, they do match females and their females and their females and their
the store image approximate ages approximate ages approximate ages
between 20-35 the between 20-35 the between 20-35 the
salespeople have no salespeople have no salespeople have no
uniform, they uniform, they uniform, they

4. somehow can fit with
the match the store
image
Product Shoes is the first product Clothes is the first Clothes is the first Shoes is the first
as they are specialized in product as they are product as they are product then comes
it and then bags, in some specialized in it and specialized in it and the bags as their stand
branches they have a then bags and shoes, then bags and shoes, is in front the entrance
central tables all items forthey don’t have a they don’t have a door and after this
sales is located all over central tables all items central tables all items comes the clothes
the place but every for sales is located all for sales is located all stands as they are
category is in a different over the place but over the place but specialized in it and,
area, all the product are according to the according to the they have a central
arranged by function, all department as they department as they tables all items for
products are on the eye have dividend the have dividend the sales is located all
level, all the prices are store into 3 levels one store into 3 levels one over the place but
easy to find and the cash for women and one for women and one every category is in a
register is in a corner thatfor men and one for for men and one for different area, all the
make it more functional children’s every children’s every product are arranged
in the area category is in a category is in a by function, all
different area, and all different area, and all products are on the
the store product are the store product are eye level, all the
arranged by function, arranged by function, prices are easy to find
all products are on the all products are on the and the cash register
eye level, all the eye level, all the is in a corner that
prices are easy to find prices are easy to find make it more
and the cash register and the cash register functional in the area
is in a corner that is in a corner that
make it more make it more
functional in the area functional in the area
Customers Most of the customers are Most of the customers Most of the customers Most of the customers
with their relatives and are with their relatives are with their relatives are with their relatives
some with their families and some with their and some with their and some with their
but almost all of them families but almost all families but almost all families but almost all
with their mom’s or their of them with their of them with their of them with their
friends, all the customers mom’s or their mom’s or their mom’s or their
are between 15till-35 friends, all the friends, all the friends, all the
years and they are only customers are customers are customers are
females, the customer between 15till-35 between 15till-35 between 15till-35
enters the store, and the years and they are years and they are years and they are
they tend to walk in the from the both genders, from the both genders, from the both genders,
same path of the store. All the customer enters the customer enters the customer enters
the customers usually the store, and the they the store, and the they the store, and the they
stays between 10 to 15 tend to walk randomly tend to walk randomly tend to walk randomly
min usually all the in store. All the in store. and most in store. and most
customers are on a customers usually likely they are likely they are

5. mission, customers stays between 25 till browsing, , customers browsing, , customers
purchase products in the 45 min usually and purchase products in purchase products in
store average is 70% most likely they are the store average is the store average is
browsing, , customers 50% 50%
purchase products in
the store average is
50%