1. Departmental
store Butcher shop Sweet shop General store Lottery shop Utensils shop Flower shop
Before you
enter the
store:
Does the store Yes. By its Yes. By its yes.as it displayed as. As I could
draw you in? If so, attractive No. as it hung raw No.as it was open attractive the lottery tickets watch the yes. Due to its
how? entrance meat at entrance. to dirt. entrance openly. products openly. fragrance.
Is the door open or
closed? open open open open open open open
Feel extremely
How does this Repulsive feeling. Repulsive feeling. good due to
make you feel? It should have It should have Inviting and fragrance of the
feel privileged been close. been close. feel privileged enriching feel good flowers.
How big is the sign
lettering and in huge. Times medium. medium. huge. Times medium. medium. medium.
what font? roman Calligraphic Calligraphic roman Calligraphic Calligraphic Calligraphic
its hygienic and its hygienic and
What does it tell gives a I am not I am not gives a I am not
you about the confidence that confident of the confident of the confidence that It is a makeshift confident of the
store? will get good product that product that will get good shop .tells me of product that it is a makeshift
product might get. might get. product its unreliability. might get. shop.
Environment:

2. What is the color
scheme of the
store? How does light colors. white color. light colors. white color. Feel steel colored. Feel
this affect you? Soothing felling. Repulsive brown. Repulsive Soothing felling. tin coated.ok. ok good
What type of floor
does the store
have? How does
this effect the marble floor. blood stained. marble floor. tin flooring. Feel
environment? Good feeling Repulsive mosaic. Good feeling tin coated.ok. tin base.feel ok ok.
How high is the 15 feet's. Gave 15 feet's. Gave
ceiling? How does me a feeling of 10 feet's. 11 feet's. me a feeling of 9 feet's. 10 feet's. 14 feet's.
this feel? openness Claustrophobic Claustrophobic openness Claustrophobic Claustrophobic Claustrophobic
How brightly lit is
the store? How very brightly very brightly
does this affect lite. Excellent doesn’t operate lite. Excellent
you? feeling. in night. reasonably bright. feeling. reasonably bright. reasonably bright. reasonably bright.
How loud is the
environment? soothing very loud ok soothing ok ok ok
What is causing the the product the product
noise? none display in open. display in open. none none none none
Is there music
playing? If so, does yes. Gave me a yes. Gave me a
it fit the nice feeling of nice feeling of yes. Religious
environment? nothingness no no nothingness none none songs.
Is the store warm or
cold? warm. cold cold warm. cold cold cold
Is the store crowed yes. Crowded yes. Crowded yes. Crowded yes. Crowded yes. Crowded yes. Crowded
with merchandise with various with various with various with various with various with various
or is it sparse? merchandise. no merchandise. merchandise. merchandise. merchandise. merchandise.
Does the store
have a distinctive
smell? yes. yes. Repulsive yes. yes. yes. yes. yes.
Where is the cash at the door at the door at the door at the door at the entrance at the entrance at the entrance
register located? entrance entrance entrance entrance table table table
How visible is the
store security? tight security. none none tight security. none none none
How long do you
want to stay in this for a long time. wanted to get out for a long time.
store? 4-5 hours. asp. 10-15 mines 4-5 hours. 10-15 mines 10 mines 30 mines
Does the
environment
influence the
perceived value of
the merchandise? yes. yes. no yes. yes. yes. none

3. Personnel:
How long does it
take before a sales
person initiates
contact? immediately 10 mines immediately immediately 5 mines immediately immediately
Does the
salesperson have a
script to follow with
each customer? yes. no no yes. no no no
Does the
salesperson treat
different customers yes. Based on yes. Based on yes. Based on yes. Based on
differently? needs. needs. needs. needs. no no yes.basedo needs.
What is the ratio of
salespeople to
customers? 0.520833333 0.4 0.1 0.520833333 0.1 0.1 0.4
What age and
gender are the below 25. 6 below 25. 6
employees? males 4 females >25 males >25 males males 4 females >25 males <25 males <25 males
Are the salespeople
using the store
products? yes yes yes yes yes yes yes
Do the salespeople
have a uniform? yes no no yes no no no
Do the salespeople
match the stores
image? yes yes yes yes no yes yes
Products:
What is the first
product that you
notice? vegetables meat sweets vegetables lottary tickets plates flower necklace
Is there a central
display table with
featured products? yes no yes yes yes no no
Where are items
that are “for sale”
located in the in the entire in the entire
store? store front front store front front front
How are the
products arranged?
By function? By by function and by function and by use and by
price? By color? by price by use by price and use by price by use by use price

4. Are there free
samples or
demonstrations? yes no no yes yes yes yes
What products are
at eye level? yes no no yes no yes yes
What items in the
store are in the
least accessible raw materials for
locations? bicycles. animal wastes sweets bicycles. left over lottaries Damaged utensils high value flowers
Where are the most least in front. all products least in front.
and least expensive Expensive in displayed at same least to highly Expensive in arranged based
products located? back spot expensive. back on value of lottary least to higher least to higher
Are the prices of the shopkeeper the shopkeeper the shopkeeper
the products easy would have to be would have to be mentioned on mentioned on would have to be
to find? yes asked. asked. yes lottaries product. asked.
Are there impulse
items near the cash yes.socks and yes.socks and low value
register? chocolates. no yes. Cheap sweets chocolates. lottaries no beautiful flowers.
Customers:
Are most
customers alone or
with someone else?
What is the in family or in in family or in
relationship? groups alone alone groups alone alone family/groups
What is the
average age and
gender of the
customers? 30 45 30 30 40 40 35
When a customer
enters the store, do no .they ask the no .they ask the
they tend to walk in assistant and assistant and
the same path or move ot their move ot their
direction? - area yes yes area yes yes yes
How long do
customers stay in
the store, on
average? 45 mins 20 mins 15 mins 45 mins 5 mins 15 mins 10 mins
Do customer touch
the products? Is
this encouraged? yes.yes no. no yes. No yes.yes no .no yes. Yes No. no
Do most customers
appear to be on a
mission or are they
browsing? browsing mission browsing browsing browsing browsing browsing
What percent of
customers
purchase products 80% 95% 85% 80% 90% 95% 95%

5. in the store?
Other
Observations:
the seller was
shopkeeper was
nice ambiance. very cordial.
repulsive. Staff good sweet not cordial.
Orderly staff. wide range of Suggested me on shopkeeper was
not good. No quality. Good Rough. Crowded.
Good product products possible winning humble.
hygeine staff. Nice owner No wide range of
range. combinations.
products
Crowded