Understand, engage and grow customers,
 using personalization to deliver relevant experiences that drive loyalty and increase value.

1. neosperience.com
Understand, engage and grow customers,
using personalization to deliver relevant experiences
that drive loyalty and increase value.

3. Neosperience Cloud in 199 Words
Digital marketing and e-commerce instead,
establish only superficial relationships with
customers: undifferentiated experiences that
do not consider that each person is unique,
and lack empathy.
That is why Neosperience created
Neosperience Cloud: a revolutionary
software platform that helps companies
understand customers deeply, instilling
empathy in their digital tools.
If you were to describe the experience you
feel when you explore and buy products on
the Internet, you would say that it is easier,
faster, more practical. In one word you could
say: more efficient.
But the price of this efficiency, in the evolution
from physical to online, is the loss of
effectiveness. Because today digital
marketing and e-commerce technologies are
not approaching - not even close - the
communication skills of a human being.
A great salesman listens to his customer,
adapts what he says and how he says it to his
reactions, to his personality.
A breakthrough technology at the cutting
edge of what's possible that uses artificial
intelligence to make every customer
experience unique.
Incredible one-to-one interactions tailored to
each individual, more helpful, personal and
engaging.
Neosperience Cloud allows you to unlock
the power of empathy to take your digital
experience to the next level, increase the
value of your brand and your margins.
This deck is dedicated to demonstrating
a new way to foresee and be part of the major
technology shift that is going to change the
digital experience industry.
3

4. Neosperience Cloud
Web Analytics
Mobile Analytics
Device Sensors
Demographics
Location
Environmental Data
Third-party Data
Voice of Customer
Social Data
Personality
Lifestyle
Values
Needs & Desires
Behavior
Left brain
(rational / hard data)
Right brain
(emotional / soft data)

5. 3. Predict
Identify the actions that best fit
your objectives, delivering relevant
experiences at scale.
2. Analyze
Explore billions of possible moves,
discovering insights in your data
and the outside world.
The outcomes of the selected
actions are fed back, to improve
prediction capabilities.
Neosperience Cloud 1. Listen
Sense across touchpoints to acquire
relevant data about each user.

6. The first digital experience
platform to establish empathic
relationships with customers that
takes into account their
uniqueness.
A set of application modules
condensing multi-disciplinary
skills: data scientists, designers,
software architects, cognitive,
behavioral and social
psychologists, to unleash your
brand’s potential.
Learn more
• Increase customer engagement
• Tailor storytelling and call-to-action
• Grow the value of the customer
• Suggest the most suitable products
and services
• Accelerate on-boarding and increase
conversions
• Generate recurring revenues, evolving
loyalty into membership
• Send personalized notifications
• Delight the customer with gamification
• Make digital experiences come alive
in extended reality
• Nudge advocacy
How Neosperience Cloud delivers digital experience innovation
Neosperience Cloud allows to create personalized, relevant experiences that strengthen
the relationship with the customer across touchpoints: web, app, platforms, point of sale
01 Understand
02 Engage
03 Grow
Listen to customer
across touchpoints
Deliver relevant
experiences at scale
Turn prospects into
customers for life

7. Meet Natalie
Demographics
She is a Millennial.
Geography
She connects from New
York.
Touchpoint
Website.
Customer Interaction
Last month she bought
a pair of dress shoes
for 215 USD.
DIGITAL EXPERIENCE

8. Meet the True Natalie
Profile & Desires
She expects a quick and easy path-to-purchase.
Being very creative, she likes to mix different
styles into a single outfit, and prefers variety over
routine when she goes shopping.
She is always looking for original and uncommon
clothes, with which she can stand out from all
other girls and show her uniqueness.
Channel preferences
She switches to the mobile App when on the
move, to take advantage of promotions
and loyalty program benefits.
Insight
She will appreciate a dedicated proposal for a
special garment of the brand new collection that
she would be one off the first to wear on her
birthday.
Demographics
She is a Millennial.
Geography
She connects from New
York.
Touchpoint
Website.
Customer Interaction
Last month she bought
a pair of dress shoes
for 215 USD.
DIGITAL EXPERIENCE WITH NEOSPERIENCE CLOUD
Learn more

9. Need for Cognitive Closure
Motivation to find a firm answer to an
ambiguous situation, enhanced by the
perceived benefits of obtaining closure.
Closed-mindedness, intolerance of
ambiguity, preference for order, and
predictability.
Openness to Experience
General appreciation for art, emotion,
adventure, unusual ideas, imagination,
curiosity, and variety. Tendency to be more
creative, unconventional, and aware of our
inner feelings.
Conscientiousness
Preference for planned rather than
spontaneous behavior, the tendency to
display self-discipline, act dutifully, and strive
for achievement against measures
or outside expectations.
Impulsiveness
Tendency to act on a whim, displaying
behavior characterized by little or no
forethought, reflection, or consideration of
the consequences.
Extraversion
Pronounced engagement with the
external world. Extroverts enjoy
interacting with people and tend to be
enthusiastic, they possess high group
visibility, like to talk, and assert
themselves.
Need for Cognition
Extent to which we are inclined towards
effortful cognitive activities.
Need for Affect
Motivation to approach or avoid
emotion-inducing situations.
Narcissism
Self-centredness, craving for admiration,
and grandiose view of one's talents.
Self Efficacy
Belief in ours ability to succeed in
specific situations or accomplish a task.
Emotional Stability
The tendency to be calm, even-
tempered, and less likely to feel tense or
rattled.
Locus of Control
Belief to have control over the outcome
of events in our lives, as opposed to
external forces beyond our control.
Sensation Seeking
Search for experiences and feelings that
are varied, novel, and intense, and the
readiness to take risks for the sake of
such experiences.
Agreeableness
General concern for social harmony.
Agreeable people are considerate, kind,
generous, trusting and trustworthy,
helpful, and willing to compromise their
interests with others.
Need for Uniqueness
Pursuit of differentness relative to others
that can be achieved through the
acquisition, utilization, and disposition of
consumer goods.
Need to Belong
Human emotional need to belong and
be an important part of a social group
greater than ourselves.
Neosperience Cloud - Personalization Engine
We craft customer profiles through AI proprietary models grounded on 100 years of cognitive,
social and behavioral psychology
9

10. Customer
Experience
Customer
Value
Customer
Profile
Business
User
Architects
and Developers
Creatives
and Designers
App Web Conversational
Interface
Personalized
Commerce
Personalized
Content
Nudging,
Gamification,
Loyalty
Memorability
Personalized
Advertising
Neosperience Cloud
Console
API and Integration
3rd Parties Service
Connectors Layer
Neosperience Cloud - Functional Architecture
Image Conversation Relation Interaction BehaviorVideo
Proximity
Marketing
CRM &
Customer
Service
Extended
Reality
E-Commerce
Understand
Engage
Grow
Listen to customers
across touchpoints
Deliver relevant
experiences at scale
Turn prospects into
customers for life

11. Mobile
App
Mobile
Web App
Voice
of Customer
E-Commerce CRM
Customer
Service
Personalized
Content
Proximity
Marketing
Business
User
Architects
and Developers
Creatives
and Designers
Neosperience Cloud
Console
API and Integration
3rd Parties Service
Connectors Layer
Neosperience Cloud - Functional Architecture
Picture
streams
CNN
Model
Specific
Psychographic
Trait Model
Pictures
Classification
Tweet
Stream
Topics
LSTM
Pictures
Classification
Senti
ment
NLP Content
Model
Posts
NLP
Models
Profile
Classification
CNN
Models
Social Profile
Model
Pictures
Click/Scroll
Stream
LSTM
Pattern
Extraction
Pattern
Classification
Pattern
Clustering
Neosperience Psychographic Engine
Customer
Experience
Customer
Value
Image Conversation Relation Interaction BehaviorVideo
Video
Stream
Video
Filtering
Analytics
Path
Classification
Path
Visit Pattern
Customer
Profile
Understand
Listen to customers
across touchpoints

12. Mobile
App
Mobile
Web App
Voice
of Customer
E-Commerce CRM
Customer
Service
Business
User
Architects
and Developers
Creatives
and Designers
Neosperience Cloud
Console
API and Integration
3rd Parties Service
Connectors Layer
Neosperience Cloud - Functional Architecture
Adv
Push
Notification
Card Content
Asset VR/AR
Image,
Video,
Multimedia
Store
(beacon,
geo-fencing)
Personalized
Offer
Customer
Nudging
Contest
Behaviour
Image
Memorability
Video
Memorability
Proximity
Marketing
(beacon,
geo-fencing
Actions
Badges
Missions
Coupon
Customer
Experience
Customer
Value
Customer
Profile
Personalized
Commerce
Personalized
Content
Nudging,
Gamification,
Loyalty
Memorability
Personalized
Advertising
Proximity
Marketing
Image Conversation Relation Interaction BehaviorVideo
Retargeting
Understand
Engage
Deliver relevant
experiences at scale
Listen to customers
across touchpoints

13. Mobile
App
Mobile
Web App
Voice
of Customer
E-Commerce CRM
Customer
Service
Business
User
Architects
and Developers
Creatives
and Designers
Neosperience Cloud
Console
API and Integration
3rd Parties Service
Connectors Layer
Mobile App
Mobile Web
App,
Website
Chatbot Augmented &
Virtual Reality
Integration
with
mainstream
platforms
Product
Information
Management
Customer
Experience
Customer
Value
Neosperience Cloud - Functional Architecture
App Web Conversational
Interface
CRM &
Customer
Service
Extended
Reality
E-Commerce
Personalized
Commerce
Personalized
Content
Nudging,
Gamification,
Loyalty
Memorability
Personalized
Advertising
Proximity
Marketing
Customer
Profile
Image Conversation Relation Interaction BehaviorVideo
Understand
Engage
Grow
Deliver relevant
experiences at scale
Turn prospects into
customers for life
Listen to customers
across touchpoints

14. Neosperience Cloud - Solutions
A set of easy and ready to use products built on Neosperience Cloud, to acquire, engage and retain
customers at every interaction, configurable by non-technical users via web interface
14
Play video
PEOPLE
ANALYTICS
NEOSVOC:
VOICE OF
CUSTOMER
IMAGE
MEMORABILITY
MEMBERSHIP
CUSTOMER
GENERATOR
REALITY
CUSTOMER INSIGHT,
PERSONALIZATION
NUDGING,
GAMIFICATION,
LOYALTY

15. Best-in-class Customers
Consumer Products, Retail & Distribution, Communications & Media
Financial Services, Travel & Transportation, GovernmentAutomotive, Health, Industry & Services
Fashion, Luxury & Beauty
15

16. 2017-2018
Neosperience spreads among the early adopters
the new generation of empathic experiences.
Neosperience Cloud personalization powers Neosurance,
Top 7 InsurTech startups in EMEA. Winner of Medici
Top 21 Award. AXA Insurance Lab contest. Winner
of IoT Europe Award, Aviva Digital On, MF Award
and Ambrosetti Top 10 Europe Prize.
2015-2016
Most innovative Italian technology company,
awarded by the President of the Italian Republic.
Italian and Alpine High-tech Venture Forum winner.
2013-2014
Gartner Cool Vendor.
Red Herring Top 100 Europe and Global winner.
IAB Mixx Award winner.
GranPrix global winner.
Awards and Recognition
Neosperience in 2014 has been
selected as the most innovative Italian
company, receiving the most
prestigious prize awarded annually by
the President of the Italian Republic.
The Neosperience platform has proven
its excellence over the years getting
the most important awards in the
world of technology, including:
• 2015 Aviva Digital On
• 2014 GrandPrix
• Gartner Cool Vendor 2013
• Red Herring Top 100 Global 2013
• IAB Mixx Award 2013
• Red Herring Top 100 Europe 2012
Neosperience in 2014 has been
selected as the most innovative Italian
company, receiving the most
prestigious prize awarded annually by
the President of the Italian Republic.
The Neosperience platform has proven
its excellence over the years getting
the most important awards in the
world of technology, including:
• 2015 Aviva Digital On
• 2014 GrandPrix
• Gartner Cool Vendor 2013
• Red Herring Top 100 Global 2013
• IAB Mixx Award 2013
• Red Herring Top 100 Europe 2012
Neosperience in 2014 has been
selected as the most innovative Italian
company, receiving the most
prestigious prize awarded annually by
the President of the Italian Republic.
The Neosperience platform has proven
its excellence over the years getting
the most important awards in the
world of technology, including:
• 2015 Aviva Digital On
• 2014 GrandPrix
• Gartner Cool Vendor 2013
• Red Herring Top 100 Global 2013
• IAB Mixx Award 2013
• Red Herring Top 100 Europe 2012
16

17. 17
CASE STUDY:
FASHION

18. A. Product Recommendation
The psychological needs involved by Need for Uniqueness and
Need for Conformity drive peoples’ habits, desires, and
preferences in clothing:
TRAIT 1 - NEED FOR UNIQUENESS
Look for original, eccentric, rare and uncommon clothes.
Are attracted by special, brand-new items.
TRAIT 2 - NEED FOR CONFORMITY
Follow trends and are inspired by influencers and friends.
Are attracted by popular and fashionable items.
B. Product Storytelling
The same two traits are related to the effectiveness of different
types of messages:
TRAIT 1 - NEED FOR UNIQUENESS
Call-to-actions should leverage on the person’s need to feel
different from all other people. E.g., «Only for you!»; «Be the
first to buy...».
TRAIT 2 - NEED FOR CONFORMITY
Call-to-actions have to leverage on the social proof principle of
persuasion. E.g., «Your friends liked...»; «People like you also
bought…».
Results
6 months after the adoption of Neosperience Personalization
Engine, online sales on the Brand’s eCommerce raised 23%
from the yearly comparable period.
Problem
The Client, a primary Italian fashion brand, has always sold
primarily through retailers and distributors, both physical and
digital. The eCommerce of the Brand, on the other hand,
shows limited conversions and looks less effective compared
to the other sales channels.
Solution
The application of a predictive model of the Need for
Uniqueness, a personality trait elaborated from users’
navigation patterns on the Brand’s eCommerce website, has
allowed estimating how much each (new) user on the website
is willing to like specific items and associated messages.
This new knowledge, integrated into the Brand’s one-to-one
marketing, has allowed personalizing offers, product
suggestions and call-to-action based on each user's Need for
Uniqueness.
Approach
The logic of personalization associates specific items and
communication styles to each user, depending on his/her Need
for Uniqueness vs. Need for Conformity, which is the pursuit of
differentness relative to others vs. the tendency to match
attitudes, beliefs, and behaviors to group norms.
Neosperience Personalization Engine for Fashion
Increase online sales with AI-driven one-to-one marketing
Suggesting the right product with the right message based on users’ psychological needs.

19. 19
CASE STUDY:
INSURANCE

20. A. Product Recommendation
Some psychographic traits are related to specific physical and
psychological needs, which are satisfied by a set of products:
TRAIT 1 - Lifestyle
Interest and involvement in certain areas of life, such as sport
and physical activity, technology and digital devices, care of
the house, precious objects, etc.
TRAIT 2 - Sensation Seeking
Search for experiences and sensations that are varied, novel,
and intense, which identifies risk-takers vs. risk-avoiders.
B. Product Storytelling
Some psychographic traits are related to what types of
messages the person is most sensitive to, and is attracted by:
TRAIT 3 - Locus of Control
Perception and belief to have vs. lack control over the outcome
of life events, which identifies internals vs. externals.
TRAIT 4 - Need for Cognition
Inclination towards effortful cognitive activities, which indicates
the need for information of the person.
TRAIT 5 - Need for Cognitive Closure
Motivation to find a firm answer to uncertain situations vs. the
predisposition to tolerate ambiguity.
Results
One year after the adoption of Neosperience Personalization
Engine, online sales of the new insurance products of the Bank
reported an average increase of 19%.
Problem
The insurance division of the Client, a European bank evolving
its product portfolio towards insurances, is struggling to spread
to current banking customers.
In particular, one year after their launch, the new insurance
products with the most innovative features have not reached
the expected sales success.
Solution
The application of a predictive model of key personality and
lifestyle traits, elaborated from data already held by the Bank,
has allowed to identify the needs of each customer concerning
specific insurance products, as well as their attitude towards
different types of communication.
This new customer knowledge, integrated into the Bank's one-
to-one marketing, has allowed personalizing advertisements
both in content and storytelling based on each unique
customer's traits.
Approach
The logic of personalization associates specific products and
communications to each customer’s psychographic traits.
Neosperience Personalization Engine for Insurance
Foster cross-selling with AI-driven one-to-one marketing
Suggesting the right product with the right message based on the customer's unique traits.

21. 21
CASE STUDY:
FINANCIAL SERVICES

22. Approach
1. The identification of customers' Emotional
Sentiment as a temporary variable and
Agreeableness as a stable personality trait has
allowed us to provide Customer Service
operators with a set of insights to interact more
effectively with each customer.
2. The prediction of churn has allowed assigning
a different degree of abandonment-propensity to
each customer automatically, and to decide a
priority of assistance accordingly.
Results
One year after the adoption of Neosperience
Personalization Engine, the level of satisfaction
with the Bank’s Customer Service went from 5.2
to 7.3 (NPS score), and the churn rate decreased
by 11% from the preceding year.
Problem
From a previous customer survey, the level of
satisfaction with the Client’s (a Swiss Bank)
Customer Service turned out to be rather low.
The results have shown that the judgment of
customers - in particular, millennials - is
determined not only by the problem-solving
capabilities of the operator but also by his
relational approach.
Solution
1. The application of a predictive model of
specific emotional and personality traits of the
person, elaborated from customer feedback
analysis through text data mining processes, has
enabled us to identify relevant indicators of
customer satisfaction and loyalty.
2. The application of a churn predictive model,
from actual and ex-customers feedback analysis,
has allowed us to recognize customers'
abandonment propensity.
Neosperience Personalization
Engine for Financial Services
Reduce Churn with AI-driven Customer Service
Improving Operator performance with tailored insights.

23. ONE MORE THING…

24. www.neosperience.com/hapsee

25. Neosperience Hapsee
Synesthesia is a perceptual phenomenon. A
"contamination" of the senses. An event that
occurs when the stimuli that come from a
sensory path lead to experiences in a second
neural path. For example, hearing the sound
of a color.
By merging empathy and synaesthesia, we
invented Hapsee.
An incredible technology to allow all the blind
people in the world see things through
vibrations and sounds with their smartphone.
If you are empathic, you can put yourself in
the shoes of other people and see the world
with their eyes.
Close your eyes for a minute.
Imagine being a blind person.
With your smartphone you can do a lot of
things: listen to the news, send messages and
e-mail, talk with friends.
Now imagine if, by magic, you could also use
maps to explore the world around you.
Imagine if you were able to "read" an image
on your screen.
To perceive a work of art, to feel its beauty.
Imagine being able to explore a map, the
image of a friend, or the Mona Lisa painting,
with touch and hearing.
Imagine being able to "feel" the shapes
through the vibration of your screen.
To "listen" to colors with a different
frequency sound depending on the tone
you are touching.
If you can imagine it, you can Hapsee it.
Let's make it happen together: join the
Empathy Revolution
www.neosperience.com/hapsee
25
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26. www.neosperience.com | blog.neosperience.com | info@neosperience.com