Clarity Profile

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A credentials presentation of my agency, Clarity

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Clarity Profile

  1. 1. Integrated M k ti I t t d Marketing Communications Solutions A Credential Presentation
  2. 2. Vision To empower our clients with highly customized One- Stop turnkey solutions that manage their entire marketing communication chain seamlessly and ultimately deliver their marketing messages to their audience the way they want to say it. y y y
  3. 3. Philosophy Help Clients CREATE, MANAGE & DISSEMINATE content Content could be SALES, MARKETING or TRAINING content And could exist in TRADITIONAL COLLATERALS, WEB, INTERACTIVE, MOBILE or EVENTS In today’s rich and complex media environment, our value proposition is to assist our clients in the creation, management and delivery of accurately branded content through consulting, process-design, technology and i t t h l d internal specialist groups and extensive geographical l i li t d t i hi l reach. Our specialist strength is MASS COMMUNICATIONS and PUBLIC Ou spec a s s e g s SS CO U C O Sa d U C RELATIONS with a network of Associates across India, deliveries can be managed anywhere, anytime
  4. 4. Why Clarity? Identify: Experts at Clarity can quickly identify the right perception for a company, and target potential areas to strengthen their presence . Plan: Achieving the right image for a company is no accident. It takes g g g p y customized, careful strategy to arrive at a plan that will succeed. When clients need help in creating an approach that will ensure their success, Clarity has the experience to architect a powerful marcom strategy. Highlight: Clarity experts know that anything wrong in any form of media can alter the image of a business for the worst. Our keen eye for detail can help clients refine their image in the appropriate marcom p g pp p platform. Manage: Operations – of course, we take over, no more need for multiple agencies!
  5. 5. Solutions Approach Content Content Content artners Creation Management Delivery on hannel Pa ganizatio PUBLIC RELATIONS LEAD GENERATION PROGRAMMES Client Org Consumers/Ch EVENTS MANAGEMENT MULTI-LINGUAL COLLATERAL PRODUCTION C INTERACTIVE AND DIGITAL MARKETING CREATIVE MANAGEMENT
  6. 6. Single Point Marcom Contact CLIENT PR COMPANY EVENTS COMPANY E-BUSINESS INTEGRATED COMPANY APPROACH Single Discipline Single Discipline Single Discipline Multi Discipline Marketing Relationship Relationship Relationship communications Management Management Management Specialists Account Development Account Development Account Development Relationship & Management & Management & Management Management Project Management Project Management Project M Management Account Development & Management PR Events E-Business Project Management Specialists Specialists Specialists PR Event E-Business Specialists S i li t Specialists S i li t Specialists S i li t External Vendors External Vendors External Vendors
  7. 7. Our Distinct Business Value ⎯ People Talented and Creative People is Key, working closely as a team regardless of regions, company, teams ⎯ Processes Our ability to design, develop processes through expert knowledge in marketing, channel, consumer communications and business organizations gives us di ti t advantage i ti i distinct d t ⎯ Technology Technology i th efficiency multiplier giving us productivity and T h l is the ffi i lti li i i d ti it d differentiation
  8. 8. Work Process Understanding company • FAQs generation and understanding the organisation • Peer Groups p • Systems o Information formats o Review-Preview o Evaluation model Monitoring and feedback Planning • Corporate visibility • Quarterly plans-Media and non- • Competition speak media i i i i di initiatives • Opportunities and threats • Client-agency inputs Execution • Logistics g • Feedback on likely success of activity and learnings
  9. 9. The Team ⎯ Rajesh A post Graduate in Mass Communications from XIC, Rajesh has 16 years of Marcom Experience in leading Corporate like Zee Network and Manipal Group and Agencies such as Sampark, Aavishkar and ICG. Has worked in multi-cultural environments across India with clients such as HP, Cisco, Texas , , Instruments, Accenture, ITC, ColorPlus, OyzterBay, Videocon, Merill Lynch, ICICI, Vodafone (Max Touch/Orange) and UTI to name a few. ⎯ Vijaylaxmi A d bl post graduate i M double t d t in Mass C Communication and S i l i ti d Sociology, Vij Vijaya h has over 8 years of experience in Mass Communications and has handled projects for Lladro, Platinum Guild, Dubai Shopping Festival, Bajaj Electricals, Sagar Hospitals, Mama Mia Gelatos, GDA Technologies, RMI Micro Electronics among others. th ⎯ Prashanth Gaikwad Prashanth brings corporate and agency expereince spanning over 10 years w Sa pa , Ma e s, p Media and Ma pa osp a s. with Sampark, iMatters, April Med a a d Manipal Hospitals. ⎯ The team is ably supported by experts in Audience/Lead generation, PR, Design and collateral production and event management
  10. 10. International Partners: IBI Partners IBI Partners ⎯ IBI Partners offers a comprehensive set of research, intelligence and consulting solutions across disciplines to address client needs in the areas of market entry & expansion, business & channel development, and marketing planning. ⎯ Offices in Singapore, Korea, India, Australia, New Zealand and China ⎯ Generating market information and intelligence needs of clients considering entry into new markets or into new product segments within an existing market. ⎯ Pre-product launch market assessments customer needs assessment, product assessments, assessment pricing strategies and sales forecasting. ⎯ For detailed consulting engagements IBI Partners undertakes large scale engagements involving marketing strategy formulation, brand strategy development and b d positioning studies. d l d brand d ⎯ Business & Channel Development Solutions
  11. 11. CONFIDENTIAL NOTE: This document contains information that may be privileged, confidential and exempt from disclosure under applicable law. The information is intended only for the use of the individual or entity named. If the reader of this document is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this document in error, please immediately notify the sender and delete the document.
  12. 12. Thank You

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