Birgitta Curtin, Burren Smokehouse and Paul McGurran, Optiflow This is uploaded via the Near Future Slideshare account to make it publicly available and follows on from Keith Bohanna, one of our principals, putting the panel of this Enterprise Ireland event together. Birgitta shares the story of her eCommerce journey of over a decade and what her plans for the next 2 years are.

1. Burren Smokehouse
Maximising International Online Sales Potential
By Birgitta Hedin-Curtin, Burren Smokehouse
& Paul McGurran, Optiflow eCommerce

2. Overview
1. Burren Smokehouse – Our Story So Far
2. New Thinking / New Approach
3. 7 Ways to Improve Online Sales / Conversion
4. Review Innovation & Good Practice
- Examples of Online Product Merchandising
Presentation Overview

3. Burren Smokehouse:
Our Story So Far…..

4. Current Homepage – Growing International Online Sales:
Trading in France, Germany, Switzerland, Austria & USA

5. Always Start with Customer Needs in Mind
SERVICE
QUALITY
Developing International Online Sales
PRODUCT
MERCHANDISING
INTERACTIVE
MARKETING
DESIGN &
BRAND
USER
EXPERIENCE
MULTILINGUAL
LOCALISATION
International Online Sales Building Blocks

6. New Online Store:
Product Merchandising/ Buyers Club / Subscription Box

7. This is an
example text.
Win NEW
ONLINE
ORDERS
Persuasive
Copywriting
Reduce
Shopping Cart
Abandonment
Experiment
with Shipping
Rates
Quality
Shopping
Experience
Win Repeat
Customers
Orders
Product
Merchandising
1
2
3
4
5
6
7
7 Ways to Improve Online Conversion
A/B Split
Testing
Win
REPEAT
ONLINE
ORDERS

8. Current Homepage:
Information Website versus Online Shop?

9. What can we learn from other specialist Online Shops?
Innovation & Good Practice

10. Good Practice:
Online Shop Homepage

11. Good Practice:
Product Category Pages

12. Good Practice:
Product Item Display

13. Good Practice:
Online Homepage Page

14. Good Practice:
Product Category Page

15. Good Practice:
Product Item Detail Page

16. Good Practice:
Product Demo Video

17. Pros & Cons:
View Cart

18. Good Practice:
Online Shopping Journey

19. Example of Email Campaigns:
Influencing Customers Buying Decisions

20. Good Practice:
Online Shop Homepage

21. Good Practice:
Interactive Catalogue / Quality of Photography

22. Good Practice:
Product Category Landing Page

23. Good Practice:
Product Item Display

24. Good Practice:
Introducing Online Buyers Club

25. Good Practice:
Why Join Online Buyers Club?

26. Good Practice:
Selling a Subscription Box Online

27. Good Practice:
Selling a Subscription Box Online

28. What are the important points for consideration?
Key Points
• Focus on Online Product Merchandising
• Consider Localisation & Multi-Lingual Checkout Options
• Partner with eCommerce Agency with Track Record
• Ability to grow new & repeat Visitor Volume (SEO/ PPC)
• Understand the Power of Selling to Existing Customers
• Consider Online Buyers Club & Subscription Model
Growing International Online Sales

29. Questions & Answers