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Facts and
                   Persuasive     Statistics                            Target
                   Techniques                                          Audience




         Shock
        Tactics


                            Campaigns
                             Campaigns                                   Success
         Contact                                                         Stories
         Details

                                                                 Make them
                                                                 sympathetic


Use celebrities
                                         These shock tactics
 to highlight            Humour
                                        can be so horrific and
  products
                                        take away the desired
                                       effect of the campaign.
Campaigns Brainstorm

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Campaigns Brainstorm

  • 1. Facts and Persuasive Statistics Target Techniques Audience Shock Tactics Campaigns Campaigns Success Contact Stories Details Make them sympathetic Use celebrities These shock tactics to highlight Humour can be so horrific and products take away the desired effect of the campaign.