This informational deck was distributed to all attendees of the 2010 Healthcare New Media Conference that took place in Evanston, IL on 6/14 & 6/15.

1. Improving the Health of the Healthcare Web

7. Architect your Content to Support User Tasks Access to business or general information Primary user focused navigation Key tasks drive action – meets prioritized goals of business and users Direct access to deeper more contextually relevant information Structure your web environments with your distinct audiences’ needs in mind.

11. Example: The Physician Experience 07/12/10 Physicians have access articles and research from leading specialists that can be saved to an online journal and assigned to specific patients Articles and content are shared with patients through email or a variety of other media, strengthening the Physician / Patient relationship

12. about us

14. Our Healthcare Practice NavigationArts has substantial experience in the strategy, planning, design, and development of health-related websites and applications. We possess a f irm grasp on the business objectives and communications goals commonly held by healthcare organizations and are skilled at prioritizing the needs of diverse audiences ranging from patients to practitioners and addressing their unique concerns through user experience design.

15. Thank You Thank you for your interest and consideration. For more information about this presentation or NavigationArts, please contact: Chad Van Lier 703.584.8943 [email_address] NavigationArts, LLC 7901 Jones Branch Drive, suite 400 McLean, VA 22102 www.navigationarts.com