Architects of the User Experience




                                     SharePoint: The Right
                         ...
What is Web Content Management?
 Managing the text, images, flash, PDFs, and other multimedia that
 makes up your website(...
What is a Web Content Management System?
 A software system that helps you manage the content that appears on
 your websit...
CMS Vendors
 There are literally hundreds of CMS vendors -- Today, the spotlight is
 on Sitecore and SharePoint




Naviga...
Web CMS-enabled Companies the Most Successful
 Why CMS Selection is So Important

   In a survey of 157 companies that we...
CMS Evaluation Primer
 How do you know which system to select for your website?
     Desired Features and Functionality
 ...
CMS Evaluation Primer: Some Selection Factors


     Reputable CMS Vendor
     Highly Usable
     Straightforward Devel...
CMS Evaluation Primer: Commonly Requested
 CMS Features
     Usability                       Roles / Permissions
     C...
SharePoint Evaluation


                        Content
 NavigationArts, LLC              9
SharePoint Intro




NavigationArts, LLC        10
SharePoint Intro




                      Source: http://trainsignaltraining.com
NavigationArts, LLC                     ...
Example of a Public Site Built in SharePoint




                      Source: http://www.kpmg.com/Global/Pages/default.as...
SharePoint – History
 This is the first version of SharePoint designed for Web Content
 Management

 Release History
  Sh...
SharePoint’s Strengths
  Core Web Content
   Management functionality
  Document management
   focused repository
  Opt...
The MOSS Sweet Spot
  Sites that can be supported by
   classic publishing approaches
  Best Fits:
                    ...
SharePoint – Implementation Challenges
 Out of the Box:
                 /Pages/ urls. E.g. www.yoursite.com/Pages/home.a...
Sitecore Evaluation


                       Content
 NavigationArts, LLC             17
MOSS and Sitecore – How do they compare?

                      MOSS                            Sitecore        SEO Tools
...
Sitecore Web Content Management
 A Marketing Oriented Approach
  Designed for infinite page componentization
  Master ->...
The Sitecore Sweet Spot is in Public Website
 Content Management

 Best Fits:
  Public website content
 management
  Int...
Sitecore’s Content Architecture
                                                   Authors focus on content
             ...
Content and Templates




NavigationArts, LLC         22
Sitecore SharePoint Connector
  Connect intranet content to your public website
  Manage intranet, extranet documents in...
Sitecore SharePoint Connector
       Mapping Lists and Media




NavigationArts, LLC                    24
Conclusion
  Select the right Web CMS for your organization
  Evaluate the relative strengths and weaknesses of SharePoi...
See also:
  Top 10 Mistakes when selecting a CMS
              http://www.steptwo.com.au/papers/kmc_selectionmistakes
 ...
Questions
 Please type your questions using the control panel on your screen




 Kristin Hodgson                         ...
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Share Point, The Right CMS For Your Website?

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Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.

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  • Honestly, Sharepoint becomes very aggravating, especially with their code language. It just isn't a very user friendly CMS. Centralpoint allows you to code in LITERAL aspx. Sharepoint requires you to learn all of their secondary operational constructs...which is an education in an of itself. Centralpoint does have a function library, but the actual coding aspect behind structuring functions is true aspx. I've seen some client reviews of centralpoint, and it looks like it's a great system. The references oxcyon provided had some pretty happy client reviews in our conversations. I've never seen an easier system to customize modules with. I can add a few lines of xml in the module designer and the module now has the fields & functions for me to call within the page. Then I use a CP script to reference the field for display, and it's there and functioning...display, search, syndication, forms management...all in a shot. Every moment I shave off my day in speed I can use to innovate the system vs. maintain the train.
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  • Still relevant
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  • Honeslty, SharePoint just didn’t do it for me. With an expanding business, I have many needs/requirements of a CMS. Finally, I have found the perfect one. It’s by a company named Oxcyon. It goes way beyond any other program I have used. I think it is notorious for its module gallery. The module gallery is very easy to use, which increases my productivity. There’s Data Transfer, Crosswalks, Advertising, E-commerce and Business Intelligence, just to name a few. Centralpoint also provides Web Strategy and continually updates that strategy.
    There are also portals and microsites. What’s nice about Centralpoint is that it doesn’t charge license fees for new microsites or users. I think that gives it one up on the others in the market today.
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  • SiteCore vs SharePoint (or working together)
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Share Point, The Right CMS For Your Website?

  1. 1. Architects of the User Experience SharePoint: The Right CMS for Your Website?
  2. 2. What is Web Content Management? Managing the text, images, flash, PDFs, and other multimedia that makes up your website(s) NavigationArts, LLC 2
  3. 3. What is a Web Content Management System? A software system that helps you manage the content that appears on your website(s)  Has a central repository for your website content  Publishes content to your website(s)  Allows companies to exert greater control over the branding and presentation of their web properties  Helps to establish a repeatable and tunable process for creating, testing, approving, and deploying content  Simplifies content re-use NavigationArts, LLC 3
  4. 4. CMS Vendors There are literally hundreds of CMS vendors -- Today, the spotlight is on Sitecore and SharePoint NavigationArts, LLC 4
  5. 5. Web CMS-enabled Companies the Most Successful Why CMS Selection is So Important  In a survey of 157 companies that were defined as “Best in Class” (20% ROI on marketing spend, 11% revenue growth in the past year):  77% of these companies had CMS that did not require intervention from the IT department for updating  70% said that the optimization and distribution of online content is a high priority for 2009. Source: 2009 Aberdeen Group Survey, “Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing” NavigationArts, LLC 5
  6. 6. CMS Evaluation Primer How do you know which system to select for your website?  Desired Features and Functionality  Technical Platform  Budget  Ability to Deliver the Design  Staff Competencies / Usability for Content Authors  Established Vendor Using these dimensions, the full universe of CMS choices can be narrowed down Making a final decision often requires prioritization Working with a CMS selection partner who has experience developing in the tools is a big advantage – There are aspects of a system you don’t learn until you get under the hood NavigationArts, LLC 6
  7. 7. CMS Evaluation Primer: Some Selection Factors  Reputable CMS Vendor  Highly Usable  Straightforward Development  Content re-use  Produces Standards-Compliant (X)HTML  Multi-lingual Capacity  Developer Community, Professional Services NavigationArts, LLC 7
  8. 8. CMS Evaluation Primer: Commonly Requested CMS Features  Usability  Roles / Permissions  Custom workflows  Integration with Applications  Content re-use  Development Standards  PDF  RSS feeds  Mobile devices  XHTML  Multimedia  Multiple languages  Media Library  Manage website user accounts  HTML editor  Single Sign-On  Link Checking / Spell Checking  “Faceted Navigation”  Browser-based interface  Documentation NavigationArts, LLC 8
  9. 9. SharePoint Evaluation Content NavigationArts, LLC 9
  10. 10. SharePoint Intro NavigationArts, LLC 10
  11. 11. SharePoint Intro Source: http://trainsignaltraining.com NavigationArts, LLC 11
  12. 12. Example of a Public Site Built in SharePoint Source: http://www.kpmg.com/Global/Pages/default.aspx NavigationArts, LLC 12
  13. 13. SharePoint – History This is the first version of SharePoint designed for Web Content Management Release History  SharePoint Portal Server 2001  Office SharePoint Portal Server 2003  Office SharePoint Server 2007  Breakthrough Release  The first version for Web Content Management Traditionally, an inside-the-firewall server -- Primarily intranet and collaboration tool NavigationArts, LLC 13
  14. 14. SharePoint’s Strengths  Core Web Content Management functionality  Document management focused repository  Optimized for “classic” web publishing scenarios  Excels at assembling documents and collaborative content into pages for publishing and distribution  Extensible, skin-able interface Image Source: Sharepoint.net Magazine to support branding  Ideal scenarios include: Intranets, extranets, brochure- ware sites NavigationArts, LLC 14
  15. 15. The MOSS Sweet Spot  Sites that can be supported by classic publishing approaches  Best Fits:  Intranets  Extranets  Brochureware sites of low/moderate visual complexity and low turnover Remember, MOSS is a platform… With enough time and money, anything can be accomplished NavigationArts, LLC 15
  16. 16. SharePoint – Implementation Challenges Out of the Box:  /Pages/ urls. E.g. www.yoursite.com/Pages/home.aspx  Need to hide several items, need to disable some things  Customization difficult  Name.dll  No “taxonomy” metadata (3rd party solution(s) available)  Lots of pieces: Search, domain accounts, “Alternate Access Mappings”, “Shared Service Providers”  “Absurdly voluminous” amounts of Javascript and CSS code out of the box  Not trivial to deploy securely to the web NavigationArts, LLC 16
  17. 17. Sitecore Evaluation Content NavigationArts, LLC 17
  18. 18. MOSS and Sitecore – How do they compare? MOSS Sitecore SEO Tools WCM WCM Email Campaign tools Web Integrated Analytics Marketing Features Multisite Management Content Reuse and Content Reuse and sharing sharing In Context Editing In Context Editing Workflow Workflow Publishing Publishing Branding control and Branding control and Core WCM support support Features Security Security Multilanguage support Multilanguage support Multi-device support Multi-device support Accessibility checking Accessibility checking and compliance and compliance NavigationArts, LLC 18
  19. 19. Sitecore Web Content Management A Marketing Oriented Approach  Designed for infinite page componentization  Master -> sublayout -> sublayout -> sublayout …  Web controls are dynamically loaded on the fly  Renders pages are clean, light and accessible  Optimized for search engine placement  Optimized for rapid and iterative site branding / evolution  Support for table-less (CSS driven) design  Support for rich content types and taxonomies through multilevel inheritance NavigationArts, LLC 19
  20. 20. The Sitecore Sweet Spot is in Public Website Content Management Best Fits:  Public website content management  Integration with other systems  Multi-lingual, multi-device (e.g. Blackberry)  Organizations that demand a usable CMS NavigationArts, LLC 20
  21. 21. Sitecore’s Content Architecture  Authors focus on content  Developers define appearance  Sitecore combines content with presentation when visitors request a page  Reuse of content  Specify once, display anywhere Why?  Reduced data entry for content authors  Consistency  Sitecore enforces formatting decisions made by designers NavigationArts, LLC 21
  22. 22. Content and Templates NavigationArts, LLC 22
  23. 23. Sitecore SharePoint Connector  Connect intranet content to your public website  Manage intranet, extranet documents in SharePoint  Publish to the web using Sitecore – via the SharePoint connector  Similarly could be used for other intranet items:  Calendar events  Announcements  Images  “List” data NavigationArts, LLC 23
  24. 24. Sitecore SharePoint Connector Mapping Lists and Media NavigationArts, LLC 24
  25. 25. Conclusion  Select the right Web CMS for your organization  Evaluate the relative strengths and weaknesses of SharePoint vs other .NET-based solutions  SharePoint is excellent for the intranet and extranet  SharePoint has some challenges for Web Content Management  There are Best of Breed tools available like Sitecore  Consider a SharePoint-Sitecore combo NavigationArts, LLC 25
  26. 26. See also:  Top 10 Mistakes when selecting a CMS  http://www.steptwo.com.au/papers/kmc_selectionmistakes  CMS Watch:  The SharePoint Report (proprietary)  Sitecore Webinar “Is SharePoint the right tool for your organization?”  CMS Wire:  http://www.cmswire.com/cms/cms-reviews/sharepoint-2007- review-six-pillars-of-moss-000922.php  Sitecore SharePoint connector  http://www.sitecore.net/Product/Features/Architecture/~/media/ Products/Fact%20Sheets/Sharepoint%20pdf.ashx NavigationArts, LLC 26
  27. 27. Questions Please type your questions using the control panel on your screen Kristin Hodgson Bill Sapp NavigationArts Sitecore 703-584-8920 415-380-0600 NavigationArts, LLC 27

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