1. RESUME
NAUSHABA QURESHI
B/1, Sai Darshan Society,
Tilak Nagar, Saki Naka,
Andheri (East),
Mumbai : 400 072
Mobile: 7208510710
Email ID : naushaba0804@gmail.com
• Career summary- Creative, innovative and insightful with 2 years 6 months of experience
in Research & Development: (1year 11months in Hair Care of Marico & 8months in Hair Care
of Hindustan Unilever) for Basic Research, Appraisals, Claims Development & Substantiation,
Demos Development, competitor benchmarking & Product development, consumer technical
insights.
Work Experience:
Currently working as Claims & Appraisals Coordinator in Hair Care department, Hindustan Unilever
since 11th
November 2014.
• Key Responsibilities
 Develop robust approaches to generate, develop and support product claims and defend or
attack product claims by challenge.
 Capture all relevant claim support data, interpret and write the claims support dossier. Report key
findings and final recommendation to relevant Teams (approval of all package label copy,
advertising briefs and final commercials, public relations materials, and sales materials).
 Execution of experiments to generate the data to substantiate the claims for Shampoo, conditioner,
oils for brands like Dove, TRESemme, Clinic Plus, Sunsilk etc.

2.  Translate claims into demonstrations that are consumer relevant and drive innovation
understanding with consumers, sales, legal, pr/advertising agencies, and external category
influencers (magazine editors, etc)
 Analyze the product competitive environment to identify possible competitive challenge
opportunities.
 Designing consumer study in accordance with business requirements for achieving their objectives.
 Product Development & sensory evaluation of hair care products.
 Data Analysis & Presentation.
 Insight generation and Competitor Mapping.
 Working on the report with the agency & Cascading the results to the team. Working with project
team, regional counterparts.
 Statistical analysis of data using t test, using JMP software.
Previous Experience:
• Worked as Research & Development Trainee and Brand Expert, Marico from 18th
Dec 2012- 10th
Nov 2014 (1year 11 months).
• Worked with Consumer Quality Assurance Team for Livon Hair Gain Tonic
• Managed expert section of Livon Hair Gain Tonic website.
• Worked on various Hair Care projects with Hair Care (AdvacTech) team:
1. Characterisation of hair proteins
2. Characterisation of hair lipids.
3. Hair bleaching studies
4. Pollution study on hair
5. Moisture Content analysis of hair
Key Skills:
 Polyacrylamide gel electrophoresis.
 Curl Retention Test for hair gels.
 Polymerase Chain Reaction.
 Thin layer chromatography.
 Folliscope.
 Shinometer, Image Analyser, HLCR, Texture Analyser
 Glossometer, Scalp camera
 Technical understanding of hair, formulation, Claims, instrument handling.
 Skilled in design of experiments
 Statistical data analysis, results interpretation and technical report writing.
 Product application techniques.
 Spectrophotometer, pH, Conductivity and other lab instruments.
 Stirrer, homogenizer, hot plate and other formulation related instruments.
 Basic chemistry solution prep, calculating concentrations, molarity, etc.

3.  Knowledge of GLP & GMP.
 Working knowledge of computer applications/ packages (MS Office).
Educational Qualification
 M.Sc. Biotechnology – Ramniranjan Jhunjhunwala College, Mumbai (April 2012)
 B.Sc. Microbiology - Ramniranjan Jhunjhunwala College, Mumbai (April 2010)
 H.S.C. – Ramniranjan Jhunjhunwala College, Mumbai (Feb 2005)
 S.S.C. – Lokmanya Vidya Mandir English High School, Mumbai (March 2003)
Additional Qualification :
 Certificate course in Clinical Research & Data Management (2011).
Academic Projects
 M.Sc. RESEARCH PROJECT (2011-12)
Worked on Project entitled ‘Detection of Tumor Markers’ at S.L. Raheja Hospital & Research
Centre, Mahim.
 S.L. RAHEJA HOSPITAL & RESEARCH CENTRE, MAHIM (May 2011)
Hands on training in departments of Hematology, Biochemistry, Serology & Clinical Pathology.
 KING EDWARD MEMORIAL HOSPITAL, PAREL (July 2008)
Hands on training in Biochemistry Lab
Activities
 Participated in various extracurricular activities
 Presented Research Paper of MSc Project at S.L. Raheja Research Center, Mahim (2012)
 Attended various seminar and workshops related to Bio-Technology
Personal Details
Name : NAUSHABA M SHAHID QURESHI
Date of Birth : 08 APR. 1990
Gender : Female

4. Marital Status : Single
Nationality : Indian
Languages Known : English, Marathi and Hindi
Hobbies : Solving puzzle, Reading Books, Chess, Music
Declaration:-
I solemnly declare that the statements made by me in this form are correct to the
best of my knowledge and belief.
Place :- Mumbai
Date :- 25/06/2015
(Naushaba S Qureshi)