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In this presentation created by Eric Díaz, founder of the multicultural marketing agency Nativa, you will learn how to set realistic objectives for your digital strategies and, most importantly, how to measure your success without losing sight of the bigger “marketing communications” picture.
View the presentation to learn about:
What NOT to do when measuring digital strategies and tactics
The most innovative tools to measure digital success
The art of setting key performance indicators (KPIs) that drive desired action
Current best practices in digital analytics and measurement
What to do after measurement
About the Author:
Eric Díaz is founder of Nativa, a multicultural communications agency that focuses on the Hispanic market through digital communications, online advertising and culturally relevant content creation. Nativa also provides traditional marketing services through strategic partnerships with specialized agencies.