On the eve of disruption: Meet next-gen retailers on the rise
•Download as PPTX, PDF•
3 likes•651 views
Lisa Feierstein, Digital Content Executive, TrendWatching, Eric Kinariwala, Founder and CEO, Capsule, Shan-lyn Ma, CEO and Founder, Zola.com, Tina Sharkey, CEO and Co-Founder, Brandless
Recommended
More Related Content
What's hot
What's hot (15)
Similar to On the eve of disruption: Meet next-gen retailers on the rise
Similar to On the eve of disruption: Meet next-gen retailers on the rise (20)
More from National Retail Federation
More from National Retail Federation (20)
On the eve of disruption: Meet next-gen retailers on the rise
- 1. On the eve of disruption: Meet next-gen retailers on the rise Lisa Feierstein, Digital Content Executive, TrendWatching Eric Kinariwala, Founder and CEO, Capsule Shan-lyn Ma, CEO and Co-Founder, Zola.com Tina Sharkey, CEO and Co-Founder, Brandless
- 11. US Wedding Gifts Global Wedding Services ~$300Bn US Wedding Services ~$90Bn Zola Registry Launched in 2014 Dominating the $90Bn Wedding Market Zola Weddings Launched in 2017
- 12. Millennials are unlike any other generation and are driving seismic shifts in the retail industry DEM AND : MI LLENNI ALS SU PPLY: B R AN D S
- 13. Millennials are unlike any other generation and are driving seismic shifts in the retail industry DEM AND : MI LLENNI ALS SU PPLY: B R AN D S
- 14. Phase One: Reinventing the Antiquated Wedding Registry Impersonal Look & Feel “Greedy” Association with Expensive Gifts Nothing in One Place Nightmare Return Experience Uncontrollable Delivery Overload Outdated Online & Mobile Shopping Experience
- 15. Disrupting the Traditional eCommerce Business Model N O I N V E N T O RY L O W R E T U R N S H I G H P R E D I C TA B I L I T Y
- 16. We Sell Over 50,000 Gifts from Over 600 Brands 2013 2014 2015 2016 2017 2018 Fast-Growing Brand Assortment > 800% increase Projected
- 18. Phase Two: Introducing Zola Weddings W E B S I T E R E G I S T RY C H E C K L I S T G U E S T L I S T
Editor's Notes
- I’m a trend analyst at TrendWatching, and we’ve been keeping track of consumer trends for 15 years. We’re tracking about 140 trends at the moment! People want to know how we do it. We are obsessed with consumers. We think about them all day long. Want to know our dirty secret? ….
- We don’t ask consumers what they will expect in the future. Why? Because they don’t know yet!
- Instead, in order to figure this out, we sift through an avalanche of innovations. We scan the world for the new innovations - be they PRODUCTS, SERVICES, MARKETING CAMPAIGNS or BUSINESS MODELS that will meet their needs better than previous offerings Thereby driving up their EXPECTATIONS. So we’re tracking innovations from all over the globe that do just that.
- We're tracking everything from Finery, a startup in NYC, that automatically mines your email receipts to store your new clothes in a virtual wardrobe…
- To Berlin… Adidas’s concept Knit For You, custom knit sweaters on demand
- to a savvy clam farmer in China Do you know who this is? This is Pearl Bro! He’s making a KILLING from livestreaming – after you buy a clam – opens his customers’ clams to see if there are pearls inside and millions tune in to see it!
- But each of these panelists that you're going to be hearing from today are, to ME, examples of THE MOST exciting companies and innovations that we track. I get snacks from Brandless, Capsule delivered my prescriptions to my office and...and well, Zola, I'm sorry - I'm still waiting for my boyfriend to pop the question. But more importantly, because of each of them, the entire foundations of the wedding, pharmacy and grocery sectors are changing fundamentally. But you might be thinking - What if I’m not in the wedding industry, in pharmacy, grocery? Your customer doesn’t live in a vacuum. When we’re analyzing our customers, we tend to forget that they’re interacting with companies besides our own and outside of our own industry. Here’s what I want you to take away from this session: These three brands –Capsule, Brandless and Zola – are disrupting ENTIRE INDUSTRIES - are thereby creating new expectations – which WILL transfer. So when you hear the panelists discuss trends and their own businesses, no matter what industry you’re in, ask yourself: How are each of these companies changing MY customer’s expectations? And what can I do to meet them?
- We are the fastest growing registry company and one of the fastest growing ecommerce companies. We are using technology to reimagine wedding planning and registry for the millennial couple
- This is really just the beginning for us. We are the fastest growing player in the $19Bn wedding registry market. And this year, we launched our second product, Zola weddings, a free suite of online wedding tools including website, checklist and guestlist. In just a few months, we have gained incredible traction on the new product and are well on our way to dominating the larger $90Bn wedding market in the US.
- Shan (Backup: Laura) The reason why this is the time for Zola is because there have been big shifts on both the demand and the supply side in the last few years Points To Hit: Couples today unlike any previous generation: older, new technology, prioritize experiences and cash, want it all 80% of our couples live together before they get married The reason why we wouldn’t have been able to do this business any earlier was the migration to dropship in the home industry in the last few years We work directly with our brand partners. They’re excited to work with Zola because we’re the only channel that’s growing. Their traditional retailers are shrinking and brands want an alternative to Amazon.
- Shan (Backup: Laura) The reason why this is the time for Zola is because there have been big shifts on both the demand and the supply side in the last few years Points To Hit: Couples today unlike any previous generation: older, new technology, prioritize experiences and cash, want it all 80% of our couples live together before they get married The reason why we wouldn’t have been able to do this business any earlier was the migration to dropship in the home industry in the last few years We work directly with our brand partners. They’re excited to work with Zola because we’re the only channel that’s growing. Their traditional retailers are shrinking and brands want an alternative to Amazon.
- Today’s millennial couple is different and they have different needs. We have three key features that have allowed us to capture the millennial couple that are available on no other wedding registry