Klap is a GoPro video editing start-up that creates 2 minute highlight videos from longer footage. It aims to develop a user community on its website by creating an interactive world map that plots where user videos were taken. This will allow users to view and share videos by location. Klap hopes this community platform will help communicate its expertise, create engagement through sharing and comments, and generate positive word of mouth to support its brand reputation. It will measure the success of this approach through website traffic metrics like visits, conversion and bounce rates, as well as the growth of the community over time.

1. KLAP START-UP
INNOVATION PROJECT
NATHALIE DANG

2. BUSINESS COMPANY
 Created in march 2015
 GoPro video editing start-up
 Klap chooses only the highlights of your videos to create an exceptional in 2
min above.
 Competitors
Vine Momentica

3. BUSINESS COMPANY
 Segmentation : 18-25
 Target : “The explorer”, always with his GoPro
 Positioning : Fast and quality video editing service for an affordable price
Choose your music Send your videos Get your film in 48 hours

4. BUSINESS COMPANY
Product/Service
• Make movies
with
amateurs
movies in 48
hours Price
• One only
price 49 €
Place
• Web site to
upload rush
movies
Promotion
• On the web
site and
Facebook
(514 likes),
Twitter (44
followers),
Youtube (16
followers)

5. BUSINESS LIMIT
 Consumer feedback :
Delivery time
• Too long delay
Price positioning
• Too high

6. BUSINESS COMPANY
 Reflexion of the creator :
« We take movies all time. Actually, it’s very easy with a GoPro camera or
smartphone. So, we imagine a technology/application to create a
professional movie with smooth transitions, professional titles, effects and
background music to set the right mood. »

7. DEVELOPMENT OF A NEW TECHNOLOGY
 Creating a new technology to make movie instantly (10 seconds)
 A beta version is launched from January to June 2016
 Critic of the user
 Perform the service
 Evolution of the pricing policy (confidentiality)

8. PROBLEMATIC
How to create and develop a user
community ?

9. INNOVATION : WORLD MAP KLAP

10. INNOVATION
Re-use of the the
brand resources
Creating a
community platform
on the site's home
page
World Map which
locates where all
video mounted by
Klap were taken in
the world
By clicking you can
view the video of
your choice, and
share it

11. 4 SOCIALS MEDIA SELECTIONING
Facebook
(like)
Youtube (suscriber)
Twitter (follower)
Instagram (like)
Long video 1,30 min
Web link towards Klap maps
Short video 10 second
Social customized publication

12. GOALS
 Communicating the company's expertise
 Create a sharing community
 Interact with users by commenting or sharing
 Exchange information & experience
 Create the retention of the user with notification in apps
Vehicle positive word of mouth, brand image and contributes to its
reputation
 Create a world video platform

13. HOW TO MEASURE THE PERFORMANCE OF
OUR ACTION?
The creation of a real community takes time
 Number of our site’s visits and especially the number of regular visitors
 The conversion rate
 The bounce rate
 And the evolution of our community

14. DEVELOPMENT IN LONG-TERM
Partnership with Snapchat
Create an user interface Klap :
• To develop our community
• To follow the consumer video
• To generate the « world map Klap »

15. THANK YOU !