This document discusses the importance of marketing for any business. It states that if you are receiving money in exchange for goods or services, you are marketing, even just chatting to friends and family. To truly have a business, marketing is necessary. Marketing can be done through a shop front, online presence, or word of mouth. The business owner is their own marketing division. It also mentions developing an integrated marketing communication plan over 3 months to change customer behavior and build the brand.

1. MarketingGrowyourbiz

2. Mother.
Education.
BeforeEd.
Mybiz.
NatashaBerta

3. Tomarketto
market
You can sit home and do what you love or you
can take it to market. If you do any kind of
letting people know what you do in exchange
for money, you are marketing. Even chatting to
your friends and relatives. You don't really have
a biz without marketing.
Shop front, online, word of mouth.
You are your marketing division.
You can partner with a consultant.
Marketing
Incontext....

4. Whattypeof
bizareyou?
Bricks and Mortar %
Pure Online %
It's a spectrum
Big Vision Action Sheet
QuestionTime:

5. Your
Campaign
3monthsduration
IMC Model
Change behaviour
Brand Equity

6. IntegratedMarketing
Communication
ComprehensiveMarketingSystem

7. Fundamental
Decisions
Position
Target
Budget
Objective
StepOne

8. Implementation
Mix
Message
Media
Momentum
StepTwo

9. Whatrocked.
Whatsucked.
ActualMetrics.
Testimonials.
Evaluate

10. Thankyou.
Special Exclusive Offers.
Mastermind.
6 Sessions.
Combo.