**FREE PERSONAL BRANDING QUIZ** click under Free Downloads: http://www.theyouthcareercoach.com/Resources.html
Follower Natascha on Twitter at: @AskTheJobCoach
Natascha is the creator of MICRO* Personal Branding Assessment Tool
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Personal Brand by Twitter @TaschaSaunders
1.
2.
3. About Me
NAME: Natascha ‘Career Coach | Poochie’ Saunders
EDUCATION: UMASS Amherst (BS)
Johnson & Wales University (MBA)
Northeastern University (MS)
Northeastern University (Ed.D) ,Current
Harvard Kennedy School, (Executive Education in LOA), Current
ENTREPRENEUR: CEO | Founder of The Youth Career Coach Inc.
Current Employers: Faculty at Northeastern Univ. | Univ. of Rhode Island | Suffolk Univ.
Consultant, EnCompass Education
Former Employers: MIT Sloan | Boston University | Johnson & Wales University |State Street |
A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth |
Swarovski | Candy Ford Modeling | Roxbury Public Defenders | InCert
Software | Pitney Bowes | Bally’s Total Fitness | Reggie Lewis
Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do
Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho
Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)
Awards: Tory Johnson’s Women for Hire, Daring Doer, 2011
Mass Housing | Mass Impact, Change Agent, 2011
Harvard ‘WECAN’ Woman of the Year, 2010
5/11/2012 www.theyouthcareercoach.com
4. What is a Personal Brand
Who is Personal Branding for
Where & When is Branding in play
Personal Branding Quiz
How to discover your Brand
Create a Personal Branding Statement Action
M.I.C.R.O by Tascha
Extras
Wrap Up
5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
5. Personal branding, by definition is the
process by which we market ourselves to
others.
It’s how you position yourself for success
using today’s resources.
www.theyouthcareercoach.com | www.nataschasaunders.com 5/11/2012
6. Many people think personal branding is only for individuals such as:
5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
7. When you walk out the door
Events/Gatherings
Family
Online
On the street
5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders.com
9. Assessments: Myers Briggs | Jung Typology, Transferable
Skills, Job Assessment, Habits | Natural etc.
Have you ever been called intelligent, humorous, arrogant,
networker, or analytical by peers? Conduct a survey…..
Look in the mirror! What is your Vision?
Write your obituary
Create a Personal Brand Statement (Elevator Pitch) & get
feedback
“Start with the end in mind. ”
5/11/2012
~ Stephen R. Covey, The 7 Habits of Highly Effective People
www.theyouthcareercoach.com
10. ACTION
Create Elevator
Partner to Share Pitch
Give feedback Handout
2-4 volunteers to share to all
*optional*
Example of a personal branding statement:
"A divorced woman who specializes in helping divorcing couples find
mutually acceptable custody solutions, and helps each get back on the
road to mutual happiness for not only them but for their children.
I energize, focus and align manufacturing organizations, resulting in
sustainable acceleration of processes, reduction in waste, and growth of
profits.
I love helping people to develop a unique Personal Brand. A brand that
represents who they are on the inside and expresses itself authentically
on the outside.
5/11/2012 www.theyouthcareercoach.com
11. Materials
▪ Business Card, Resume, Cover Letter, References
Image
▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
Communication
▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,
legs etc.), Email, Phone, Text, IM
Reputation
▪ Family, Friends, Associations, Network, Return the favors,
Giver
Online
▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,
Youtube Presentations
5/11/2012
www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
12.
13.
14. Why do you write them?
Styles (Paragraph | Bullets)
Addressing the letter to whom
Content
▪ Why are you interested in the position, and this company
(brochure, mission, values, leaders)?
▪ Review the Job Description! What did they say they wanted in
a candidate?
▪ Make the Match (Skills/Qualifications vs. What you have)
▪ Transferable skill set | Explain that you have the skills
(jobs, courses, volunteer etc.) (Handout)
Cover Letter Evaluation Checklist (Handout)
5/11/2012 www.theyouthcareercoach.com
15. Resume Self
Critique
Purpose | Legal Document
Length
Accomplishment Statements (PAR, Verb Tense)
#’s (People, Hours, Money, etc.)
Headings (Career Accomplishments, Project Based
Experience, Presentations, Hobbies | Interests)
Not just Spell Check
Action Verbs | Your language | Communication (Handout)
Websites (On resume & Online Resume Websites/Portfolios)
Resume Evaluation Check List (Handout)
Extra:
Letters/Verbal Recommendations (Can impact you getting hired,
Must verify your cover letter & resume)
5/11/2012 www.theyouthcareercoach.com | www.nataschasaunders
16.
17.
18. Three elements of communication – and the so called
“7%-38%-55% Rule”
What percentage out of 100% does the following play in
communication?
Body Language
Tone of Voice
Words
1971 by Albert Mehrabian (currently Professor Emeritus of Psychology, UCLA).
19.
20. Linked In (handout)
Create a strong profile (handout)
Read other profiles in your field
Requesting an Introduction
Ask everyone & anyone if you can add them & search who they are connected to
Groups (Alumni, Industry, Start your Own)
Add projects, books etc. on your profile
Headshot (BostonCasting.com | http://www.valenciofoto.com/)
Blogger |Word Press | Newsletter | Website | Magazine | Paper
Google Search *Can we find you? What comes up?*
Slideshare
Youtube Channel
Expertise, Any features of you online anywhere?
Facebook
Essence Magazine
Black Enterprise Magazine
Subscribe even if you can’t friend, Read their About Tabs, Simply Hired & Glassdoor
Twitter
Direct Message to the President of Internships.com
Macy’s Marketing Department for a Student Perfume Creator
5/11/2012 www.theyouthcareercoach.com
23. Jeffrey Gitomer’s
Little Black Book of Connections
6.5 Assets
For Networking Your Way to RICH
Relationships
Quiz….
“It’s not who you know it’s who knows you.”
Jeffrey Gitomer , Author
24. DO’S
Ask for business cards & organize them in Excel, and
LinkedIn *ask for permission* & write on the back of the card
Update your contacts w/ what your doing – you may need
a reference, send notes once to twice a year
Positive attitude and SMILE (pearl white teeth and great
breath)
Listen and follow through, make a personal connection
Practice your Elevator Pitches
A 2012 survey of more than 2,000 adults conducted by Glassdoor and
Harris Interactive found that 52% trust friends and family when making
job decisions, 14% trust reviews, 5% trust a company's website and 2%
trust the company's recruiters.
25. “I think that it would be useful to reiterate that
young professionals should send a follow up
email. Over the past few weeks, I received several
e-mails from individuals who were applying for
the … position. I answered their questions and
concerns, and then I never heard back from them
again. It would have been nice to hear whether
they made it to the next round or even if they did
not get the job. In the latter case, I could send
their resume through a different channel or
perhaps even get some feedback for them as to
why they did not get the job that might be useful
in future interviews.”
28. Materials
▪ Business Card, Resume, Cover Letter, References
Image
▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
Communication
▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,
legs etc.), Email, Phone, Text, IM
Reputation
▪ Family, Friends, Associations, Network, Return the favors,
Giver
Online
▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,
Youtube Presentations
5/11/2012
www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
Editor's Notes
Let’s take an informal survey. How many of you use these by a show of hands? If so, for what reason? Blackplanet led me to an interview for Black History Mon
Thoughts? Has anyone ever heard this before?
Do you have a brand? If so, what is it? If not, what would you like it be?
Why is having a personal brand important? By branding yourself effectively you will: Establish yourself as an expert in your chosen field.Build a solid reputation within your industry.Increase your notoriety and improve your perceived value in the marketplace.
Take Personal Branding Quiz (Answer True or False, or Unsure)
ACTIVITY: Time to Create your Own Personal Branding StatementNote: Vision Statement Guidebook can be found under the resources tab of my website www.theyouthcareercoach.com
What makes you unique? What do you want to be known for? How are you helping? What do you specialize in? What is the end result you hope to achieve?
Please note these M.I.C.R.O – this enables you to do your own personal assessment.
Influenced by so many others.. I want you to think about you….
Stories | Miscommunication| What do you want me to think about you?
Let’s go back to the 1st question I asked regarding – who uses what social media outlet for branding……
Network quote…now this was in 2009 I believe when I pulled this but it is still valid.. It’s relationship building… Buffalo Bills – Airplane / Student @ Splash / Party/ Bentley Seminar, You all give me examples/ Why(explore, identify, build, your future)Who(family/friends (auto detail shop), alumni, hs, parents (Bruins Hat), teachers) What (a system to share information, personal)When(church, bus, food, mechanic) Where(Social Media including: Blackplanet) Groups/Member of Associations, AKA, GMU, Church (ex. My project) How (Old School Letters, Elevator Pitch (Handout), Give a Presentation, Informational Interview, Business Cards)