Presentación Narrativa sobre la Master Class de Joe McNally: The language of light

1. Joe McNally
ThelanguageofLight

2. Whois
JoeMcNally?
He is an internationally
aclaimed photographer:
- Nikon Ambassador
- One of the 100 most
important people at
photography, by American
Photo Magazine.
-Nat Geo photographer
He has described himself as a
generalist,because of his hability for
photoshooting on a very large range of
styles and genres.

3. Photographer’sDuty
Joe McNally said, in his master
class last week, we were living
on a visual era.
And that because of our
relationship with tecnology, we
were constantly producing and
reading image, tough how
ephemeral it could be...
So, the task of a photogrpher, in
his words, was to create memory

4. Thelord
oftheFlashes
After defining what photography
was, Joe McNally talked about
how to technically construct a
photography by the use of
artificial light, wich is what he
does the best.
So he said there was three things
to considerate when using flash:
Color
Direction
Quality

5. Thelanguage
ofLight
Finally, he concluded his master class speaking about-
light as the main substance of a photography. Light
(into the principles of color, direction and
quality) has its own way to say things, it leads the
scene to a determinated meaning to someone,He
said photography was about emotions.