10. PHOTOGRAPHY
- Photography was viewed as a purely technical process, that of recording visible
images by light action on light-sensitive materials.
- Greek word of “PHOTOS” (meaning light) and “graphos” (meaning writing) states
this process literally.
- Elevated this “light writing” to an aesthetic form in its own right.
2 TYPES OF PHOTOGRAPHY
PHOTOGRAPHY AS ARTIST:
• Focusing a camera at a subject and clicking the shutter is photography as process. Discerning a significant moment or a unique expression,
framing it in the camera viewfinder with an eye for composition, and then clicking the shutter is photography as art.
• the lens setting, or use filters to create an effect he or she has conceptualized beforehand. The tools and techniques may not be those of
traditional artist, but the aesthetic principles are the same. It becomes clear how the photographer has captured the elements of form,
light and shadow, texture, and composition to create a true work of art.
PHOTOGRAPHY AS COMMUNICATION:
• Being a modern art form means that photography is now viewed as being more than just about the beautiful. It is also considered one of
most powerful means of communication.
• This power comes from two distinctive characteristics of photography: immediacy and details. An image recorded by a camera has a sense
authenticity. Because the lens captures the image objectively, the resulting photograph is regarded as “true to life’ and ‘of the moment.’ At
the same time, the camera takes in every details of an image.
11. During the day of the exhibit, Mario had
4 entries in his artwork, each entry cost
1,500. The 3 artworks of Mario were sold.
How much money did Mario receive?
SITUATION:
12. Procedures in designing a photography in a computer: 5 minutes
only
1. Open Microsoft word
2. Set the size of the paper in Legal size and the orientation
is landscape.
3. Choose available picture in the computer
4. Copy the picture into the Microsoft word
5. Right click the picture then choose wrap text and click IN
FRONT OF TEXT
6. Click the INSERT in a menu bar and choose your design.
7. Start designing your picture.
DESIGN A PHOTOGRAPHY USING AVAILABLE MEDIA:
13. Selection of artwork – 40
Presentation – 20
Creativity – 40
Total – 100
RUBRICS:
14. GROUP ACTIVITIES
Group 1 – Defination of
Photography
Group 2 – Discussion on
photography as artist
Group 3 – Discussion on
photography as communication
Note: Each group must choose differentiated
instruction in presenting the output. It can be jingle,
poem, interview and news casting.
15. Knowledge of the topic – 40%
Delivery – 20%
Communication – 20%
Completeness of information –20%
Total – 100%
RUBRICS:
21. What can you say about the
photography you designed a while
ago?
QUESTIONS:
22. Direction: Write only the letter of the correct answer.
____1. What is the Greek word of PHOTOS?
a. Sunlight b. light c. writing d. reading
____ 2. It is Viewed as a purely technical process that recording visible images by
light action on light-sensitive materials.
a. Pictures b. communication c. artist d. photography
____ 3. It is a modern art form that photography is now viewed as being more than
just about the beautiful of a creation.
a. Photography as artist b. Photography as art c.
Photography as communication d. Photography as authenticity
____ 4. A clicking area found in what part of a camera?
a. Shutter b. view finder c. flush d. aesthetic
____ 5. Focusing a camera at a subject and clicking this is what we called a _____?
a. Process b. art c. shutter d. view finder
EVALUATION:
23. Prepare the materials for your
hands-on art activity in the
computer that show your talent in
photography media-based art
tomorrow. You are going to make an
images with a message.
ASSIGNMENT:
