Simple guide to becoming a brand and influencer in technology / research based on my personal experience.

1. Becoming a Techfluencer
Branding Toolkit for Technology Researchers
by Namrata Bagaria

2. Know your “Story”
• What's your brand story?
• What's your brand feel?
• How dedicated are you to your cause?
“You are your own brand. Know yourself well.”
https://namrata.bagaria.com

3. Know your “Why”
• Why do you want to be on social media?
• What's your big picture?
• Who is your target audience?
• Whom are you influenced by?
• How much time do you have?
• How much $ do you have?
https://namrata.bagaria.com

4. Know your “Biases”
• What biases you have in your mind - positive or negative
against marketing and being out there?
• What strengths and limitations do you have?
https://namrata.bagaria.com

5. Know your “Success”
• What does success look like? How will you measure your success?
• Know your assumptions and state your assumptions
• What outputs are needed to get the outcomes?
• What activities are needed to get the outputs?
• What inputs are needed to get the activities
INPUTS --> ACTIVITIES --> OUTPUTS -->OUTCOMES --> IMPACT
https://namrata.bagaria.com

6. Know your “Toolkit”
• Social media manager platforms - Everypost, Hootsuite, Later
• Social Media channels - There is no one size fits all
• Social media content creator - playlists on YouTube, Adobe
Spark, Canva, PowerPoint, screenshots
• Twitter, FB, LinkedIn, Instagram, YouTube most popular
• TikTok, Snapchat very widely used
https://namrata.bagaria.com

7. Know your “Content Strategy”
• Original content, sharing content, curating content - what's
the best combination for you?
• What content do you already have and how can you leverage
that? Smart content posting
https://namrata.bagaria.com

8. Practical Tips – Part 1
1. Have your website with your name. I used GoDaddy. It has
nice and easy to fill template
2. Have a complete LinkedIn profile. Be active on LinkedIn if
possible. If nothing follow companies and people you like.
3. Have a Twitter account. If you don't want to be active, make
a Twitter BOT with hashtags related to your research or
business
https://namrata.bagaria.com

9. Practical Tips – Part 2
4. Belong and actively participate or create a community of like-
minded professionals. You will learn and contribute more here than
anymore. Meetup is a good starting point. Slack channels another
good one
5. Spend time life coaching yourself. Self awareness, self
compassion, self improvement are daily job.
6. Be grateful everyday. That's key to remain motivated and remove
the outcome bias you may have.
https://namrata.bagaria.com

10. Use your brand to generate revenue
• https://opensource.guide/starting-a-project/
• http://thepersonalgrowthlab.com/12-proven-methods-to-earn-
money-online-by-sharing-your-knowledge/
https://namrata.bagaria.com

11. Recommended Readings
• https://www.briansolis.com/2007/06/future-of-communications-
manifesto-for-html/
• https://www.briansolis.com/2019/02/customer-experiences-
become-memories-good-or-bad-and-they-add-up-to-your-brand/
• https://www.briansolis.com/2018/03/brands-future-critical-
relationship-bx-cx-ux-ux/
https://namrata.bagaria.com