1. Sitecore. Digital Marketing System.
Use Cases. Namics.
Eva Zuggal. Consultant.
Oliver Raduner. Project Manager.
11. Dezember 2012

2. Agenda.
Holiday Houses
Mobile
Insurance
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

3. Holiday Houses.
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

4. Use Cases. Holiday Houses.
Resolve Geographical IP of User
Example
Switzerland Russia
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

5. Use Cases. Holiday Houses.
Resolve Geographical IP of User
Configuration Requirements
Build a Contact Teaser for each Region (CH/RU)
Configure a Condition on the Teaser Placeholder
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

6. Use Cases. Holiday Houses.
Questionnaire/support notice if applicable
Example
How did you enjoy your stay? Problems finding offers?
User who returns to the Site User who returns to the Site
after a successful booking without having a completed
(triggered Goal). booking on his previous visits.
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

7. Use Cases. Holiday Houses.
Questionnaire/support notice if applicable
Configuration Requirements
 Configure Site Goals & Rules
 Goals can be triggered by user,
eg. when visiting a particular page
(booking confirmation)
 Rules can be used to identify a returning
visitor and to check his/her activities,
which are saved inside the visitor profile
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

8. Use Cases. Holiday Houses.
Automatic seasonal Campaigns
Example
March – May June – August
September – November December – February
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

9. Use Cases. Holiday Houses.
Automatic seasonal Campaigns
Configuration Requirements
There are many different solutions to realize seasonal offers.
The DMS offers Marketing Campaigns, which can be
triggered based on a date:
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

10. Use Cases. Holiday Houses.
Adapt to Google Search Queries
Example
Search terms “Mountainbike in France” “Beach Holidays with Dog”
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

11. Use Cases. Holiday Houses.
Adapt to Google Search Queries
Configuration Requirements
Define a Conditional Rule in the Marketing Center
Configure Outputs triggered by these rules
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

12. Use Cases. Holiday Houses.
Further possible Use Cases that would add value
Show destination related information, eg. Weather or Events
Notice visitor about booking availability of a previously
viewed or favoured object
Send target audience specific Mailings
Automatically optimize placing of Teasers and interesting
destinations/offers according to the visitor’s behaviour
Show popular destinations of people from the same country
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

13. Mobile.
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

14. Use Cases. Mobile.
Adapt Teaser to Google Search Queries
Customer searching for a NOKIA C2-01
Prerequisite:
Nokia C2-01 Delivered
key words from
Google
Sitecore. Digital Marketing System. Use Cases. Namics.

15. Use Cases. Mobile.
Behavioral Targeting
Customer looking for a new smartphone
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

16. Use Cases. Mobile.
Behavioral Targeting
Monitor behavior & collect information
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

17. Use Cases. Mobile.
Behavioral Targeting
Use the information and personalize teaser accordingly (e.g. on home)
Get 5% discount today
white iPhone 5 (16 GB)
iPhone 5
accessories
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

18. Insurance.
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

19. Use Cases. Insurance.
«Teaser» Personalization
Resolve GeopIP of user and personalize contact teaser accordingly
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

20. Use Cases. Insurance.
«Teaser» Personalization
In case no agency can be found / offices closed – offer search by postcode
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.

21. DMS – fulfill customer wishes.
eva.zuggal@namics.com
oliver.raduner@namics.com
© Namics
17. Dezember 2012 Sitecore. Digital Marketing System. Use Cases. Namics.