The document discusses a digital marketing training course offered in Hyderabad, India by Appunix. The training is handled by expert instructors with Google certifications and aims to provide trainees with practical knowledge and skills in digital marketing concepts from basic to advanced levels. Chennai is highlighted as one of India's major IT hubs, offering opportunities for quick placements. The course syllabus covers topics like content marketing, social media marketing, Google AdSense, affiliate marketing, website design, SEO, email marketing, and more.

1. DIGITAL MARKETING
COURSE IN HYDERABAD
DIGITAL MARKETING TRAINING
OFFERED BY APPONIX IS
HANDLED BY EXPERT TRAINERS
WHO POSSESS GOOGLE
CERTIFICATIONS. THE AIM IS TO
ENABLE THE TRAINEES TO GET
EXPERTISE IN THE CONCEPTS,
FROM BASIC TO ADVANCED
LEVEL, WITH GREAT PRACTICAL
KNOWLEDGE. CHENNAI BEING
ONE OF THE HOTSPOT OF IT
INDUSTRIES IN INDIA, GREATER
PROBABILITY OF QUICK AND
FRESHER PLACEMENTS CAN BE
TRACED HERE. ALSO EASY
TRACKING OF TECHNOLOGICAL
ADVANCEMENTS ARE ALSO
MADE.

2. DIGITAL MARKETING
TRAINING COURSE
OBJECTIVES
INTRODUCTION TO DIGITAL MARKETING
WITH ITS FEATURES AND OPPORTUNITIES
KNOW ABOUT CONTENT MARKETING AND
HEAT MAP
SOCIAL MEDIA MARKETING TYPES:
FACEBOOK, YOUTUBE, TWITTER,
GOOGLE+, LINKEDIN, PINTEREST ETC.
KNOW THE STRATEGIES OF BLENDING
BOTH DIGITAL AND OFFLINE MARKETING
TECHNIWUES
REVIEW, PRIORITIZE AND RE-ORGANIZE
THE PLANS AIMED AT BOOSTING THE
CUSTOMER ACQUISITION.
LEARN DIFFERENT TYPES OF MARKETING:
CONTENT MARKETING, WEBINAR
MARKETING, E-MAIL MARKETING,
AFFILIATE MARKETING AND SOCIAL
MEDIA MARKETING
LEARNING TOOLS ASSISTING IN DIGITAL
MARKETING VIZ. GOOGLE AD SENSE,
LANDING PAGE TECHNIQUES, GOOGLE
ANALYTICS AND PPC
CREATE BLOGS AND GET EXPERTISE IN
LEAD GENERATION

3. DIGITAL MARKETING
COURSE SYLLABUS
1: DIGITAL MARKETING
INTRODUCTION
2: CONTENT
MARKETING
3: HEAT MAP
4: SOCIAL MEDIA
5: GOOGLE AD SENSE
AND AFFILIATE
MARKETING
6: WEBINAR
MARKETING
7: MEDIA BUYING &
SELLING

4. 8: HASHTAG VIRAL
MARKETING
9: WEBSITE DESIGNING
WITH CMS
10: WHATSAPP DIGITAL
MARKETI
11: MOBILE
MARKETING
12: FREELANCING
TECHNIQUES
13: LEAD GENERATION
14: CREATING A BLOG
15: LANDING PAGE
TECHNIQUES

5. 16: DISPLAY NETWORK
CAMPAIGN
17: SEARCH ENGINE
OPTIMIZATION (SEO)
18: ONLINE
ADVERTISING
19: EMAIL MARKETING
20: DESIGN GRAPHICS
21: PPC TRAINING
22: ONLINE
REPUTATION
MANAGEMENT
23: BECOME A
CERTIFIED IN 60 DAYS

6. 24: LIST BUILDING
TECHNIQUES
25: GOOGLE
ANALYTICS TOPICS
25: OPTIMIZING A WEB
SITE FOR ONLINE
MARKETING
26: LIVE STREAMING
27: YOUTUBE
MARKETING
28: PPC CAMPAIGN
SETUP
29: DIGITAL
MARKETING
STRATERGIES