Competitive Map Currently we target same category websites and app.Basically they provide some segments of our website so, we should add more unique features and we should highlight our each segment separately when we will be advertising or marketing our product. I have learnt many important sectors this week specially customer segments, competitors, pricing strategy but most importantly I have got a deep insight about my competitors and I am motivated to plan to face this situation.

1. COMPETITIVE MAP
Complete the table below for at least three of your current competitors, and other businesses you aspire to compete with as you grow.
You can add to this document as you develop your understanding of your competitors.
The table includes an example in grey text. Delete the example when you have reviewed it, and complete the table for your chosen
competitors.
CURRENT COMPETITORS GENERAL INFORMATION UNIQUENESS? KEY STRENGTHS
Competitor name
What background information do What makes this business’s What is their market share? Is
you know about this business? offering unique? this increasing or decreasing?
Running for 13 years
Good brand presence Customer service
45%
increasing
Fitbit.com
Myfitnesspal.com
Running for more than 14
years App, customer service 31.3%(approximate),increasing
Weightwatchers.co
m
Running for more than 10
years Customer service 0.9%in UK ,Fluctuating