2. This artwork is based on using the grid system
made popular by the designer Wim Crowell.
Using this system I created a magazine that brings
a sense of antique meets 60s design elements.
The colors are muted but still important because
they tell a story. With this project, I attempted to
create flow and beauty in a rigid space using 50s
style rounded boxes and serif fonts.
Magazine Spread
3 6 8 12 18 22
Antique
Photography.
The art
behind the
world’s most
odd looking
machines.
Finding
unexpected
treasures. A day
with Mike Wolfe
and Danielle
Cushman from
American Pickers
talks all about
getting their
hands dirty.
The world of
Vintage Dresses.
Where to get the
classics and where
to find new ones.
How to spot the
perfect deal!
We probe
into the expertise of
Sebastian Clarke
and hit him with the
hard questions
about how to get
the best out of your
buck with
yardsaleling, and
how to spot
the high end items.
From Flintlocks to
Carraige Guns, a look
into the history of
the most powerful
antiques.
Music, it has
been around since
the first human
hummed to a beat.
In this issue
we will
have a look
into the
progression of the
developement
of music.
1The camera obscura
or the simple light
projection box,
have been
understood for
thousands of years,
but it wasn’t until
the late 18th
century that
Thomas Wedg-
wood discovered
he could make
simple prints using
silver nitrate
exposed to the sun.
Over the next 100
years, a series of
technical advances
brought cameras
into everyday life.
Elusive
Collector
October
2013
3
Finding treasures in unexpected places? Don’t know where to start?
Mike Wolfe and Danielle Cushman from American Pickers have all the answers.
Sebastian
Clarke, Antiques
Roadshow
Expert speaks
with us
about the
secrets
to a
good find.
Before beginning next
week’s Yard Sale
Extravaganza,
learn how to spot the
real golden ticket
items, from
Art Deco Furniture to
Minature Teacups,
we discuss a vast array
of items and
how to find a
great appraiser
in your area.
Volume 3 Issue 6 October 2013
Mail Call:
Answers To All
Your
Latest Emails
This artwork is based on using the grid system
made popular by the designer Wim Crowell.
Using this system I created a magazine that brings
a sense of antique meets 60s design elements.
The colors are muted but still important because
they tell a story. With this project, I attempted to
create flow and beauty in a rigid space using 50s
style rounded boxes and serif fonts.
Magazine Spread
camera obscuras with lenses, allowing
for clearer image refraction.
It wasn’t until George Eastman’s 1885
invention of film that cameras got
smaller - with his Kodak film loaded in,
you would send the whole camera back
to the factory to have it developed.
Oskar Barnack began experimenting with
35 mm film in 1914 and built some
prototypes of what eventually become
the Leica I, the first practical 35 mm
camera, released in 1925.
More improvements came when Kodak
introduced the Retina I, the first
camera to use a modern 135 film
cartridge. Photography soon became
affordable to all, even before the 1947
introduction of Polaroid’s instant camera.
Development of movie cameras kept
pace, building atop the basic slide
projection technology (magic lantern)
which had been in use since the 1500s.
The first movie cameras were developed
around 1888, and Thomas Edison
produced the first copyrighted film in
1894. In 1895, the Lumiere brothers of
France first showed off their
‘Cinematographe,’ a handheld
combination projector and camera, in the
first commercial public film screening.
Where it all began
Photographic cameras were a
development of the camera obscura, a
device dating back to the ancient
Chinese and ancient Greeks, which uses
a pinhole or lens to project an image of
the scene outside upside-down onto a
viewing surface.
On 24 January 1544 mathematician and
instrument maker Reiners Gemma Frisius
of Leuven University used one to watch
a solar eclipse, publishing a diagram of
his method in De Radio Astronimica et
Geometrico in the following year. In 1558
Giovanni Batista della Porta was the first
to recommend the method as an aid to
drawing.
Before the invention of photographic
processes there was no way to preserve
the images produced by these cameras
apart from manually tracing them. The
earliest cameras were room-sized, with
space for one or more people inside;
these gradually evolved into more and
more compact models such as that by
Niépce’s time portable handheld cameras
suitable for photography were readily
available. The first camera that was small
and portable enough to be practical for
photography was envisioned by
Johann Zahn in 1685, though it would be
almost 150 years before such an
application was possible.
Collecting and Appraising
Photographic cameras were a
development of the camera obscura, a
device dating back to the ancient Chinese
and ancient Greeks, which uses a pinhole
or lens to project an image of the scene
outside, upside-down onto a viewing
surface. Although cameras can be traced
back hundreds of years, the most popular
antique cameras are those from the late
1800s and early 1900s.
For anyone who collects antique cameras,
knowing the value of the item is important
for several reasons. Some of these
reasons include, but are not limited to,
resell value, insurance purposes and
bragging rights. There are several different
antique price guides that a collector is
able to use to determine the exact value
of a specific camera. The factors that will
influence the value of an antique camera
including condition, age and brand.
One site that offers a price guide of
antique cameras is available at the web
address collectiblend.com. This site
offers a free price guide for more than
20000 classic cameras and 2000 lenses
from 1800 manufacturers. When
determining the value of a camera the
owner has the option to have it appraised
by an antique dealer or other
professional. However, most of these
individuals will use the price guides that
are available for free to determine the
items value. Another price guide is
available at the web address
www.eyescoffee.com/. This guide offers
different categories of cameras to make
the search for a specific brand quick
and easy. If an individual is interested in
knowing the retail value that their antique
camera may sell for a resource that can be
used is Ebay. Here the owner of the
camera can see what items that are similar
to theirs sold for. This can give them a
basic idea of what they may actually
receive if they sold their item.
www.antiquecameras.net or
www.eyescoffee.com
A
ntique and vintage cameras are
valued by collectors for many
reasons, from the historical
significance of 19th century wood
cameras to the fine optics of classic
vintage Leicas. Kodak and Polaroid
are two other big names in camera
collecting, as is Bolex in movie cameras.
The principles of the camera obscura - a
simple light projection box - have been
understood for thousands of years, but
it wasn’t until the late 18th century that
Thomas Wedgwood discovered he could
make simple prints using silver nitrate
exposed to the sun. Over the next 100
years, a series of technical advances
brought cameras into everyday life.
Nicephore Niepce and Louis Daguerre
formed a partnership in 1829, and
figured out a new chemical bath for
prints, which shortened the exposure
process to eight hours. Daguerre
continued this research until he
perfected the Daguerreotype, a print
made on silver that was used up until
the mid 1850s. Daguerreotypes and
other formats (e.g. cyanotypes,
ambrotypes, tintypes) were made with
wood cameras, which were essentially
Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique Photography
Today the most used cameras are in our
back pockets, but the history
behind them screams nostalgia as well
as science. The technology behind the
camera is one of beauty and grace.
Antique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique PhotographyAntique Photography
4 5
3. This artwork is based on a technique used to
designer Saul Bass, in a movie campaign he
designed for The Man With the Golden Arm.
This cut and paste technique is applied to the
1958 movie, The Vikings and is infused with reds
oranges and yellows to provoke the mind of war,
and love. In addition to a poster, the DVD case
and promotional theater cup are complementary.
Movie Promotional Campaign
4. As a project for learning layout designs, we were
asked to create a typeface analysis book to
represent our understanding of typography and
informational presentations. I chose the neutral
color scheme so as not to take away from the
beautiful form of the typography. Each page
shows comparative and contrasting ideals of
letters and how they are formed.
Typeface Analysis
5. This campaign is based on a re-branding project
done on the popular company Sears. The Sears
company was chosen because of its struggles in the
last decade to keep up with companies like Dillard’s,
Macy’s, Lowe’s, and Home Depot. I chose to use a
clean and simple typographic footprint to help mod-
ernize the face of the company. The above ads were
created based on a brainstorming exercise to target a
specific consumer group: women ages 25-45. They
produce a simple answer to the everyday questions
in the consumer’s mind. The colors were chosen be-
cause they are classic and timeless.
Marketing
Campaign
When you know
you’re going to have
to Do It Yourself
www.sears.com
When you know
you have nothing to wear
www.sears.com
When you know
it’s time for a new fridge.
www.sears.com
SEARSFrom our home to yours.
SEARSFrom our garage to yours.
SEARSFrom our closet to yours.
6. As a part of the campaign I decided to expand
on the design and bring in the functionality of a
web page and a facebook page for Sears. The
colors and design are very much based on a
Christmas and Winter scheme. The mobile app
button is composed of the typographic logo and
the color scheme of the American flag, subtly
evoking patriotic feelings toward the design.
SEARSFrom our home to yours.
SEARSFrom our garage to yours.
SEARSFrom our closet to yours.
Marketing Campaign
7. As a collaborative effort with two other students,
Carlos Lopez and Kayla Seagle, we were asked
to rejuvenate a brand on the down slope. We
chose PEZ to bring back in a new and profound
way using characters as centerpieces to promote
the PEZ product. Colors were chosen to comple-
ment the characters and their identities as well as
catchy slogans.
Marketing Research & Design
Collaboration
8. As a collaborative effort with two other
students, Carlos Lopez and Kayla Seagle, we
were asked to rejuvenate a brand on the down
slope. These pieces are promotional items used
in the total campaign for PEZ.
Muppets poster is property of Disney and was
used to produce a streamlined effect.
Marketing Research & Design
Collaboration
10. Logos are one of the single most powerful keys
to the success of a business. The difference
between a good logo and a great one can
mean the difference between good sales and
great sales for a company. These are just a
few of the logos I have worked on for mock
and real businesses.
Logos
The Yoga Mat is a newspaper created for a community of
yoga enthusiasts.
Geppeto’s is a pizzeria located in Denver, NC. This is a
redesign on their existing logo.
Speedee All Car Care is a repair shop located in Pineville,
NC. As a startup business, they required a completely fresh
design.
The Elusive Collector is a conceptual magazine for antique
collectors.
Carolina Eco Roof Cleaning is located in Charlotte, NC and
this is one of many logos created to find them a specific
look and feel.
Porterhouse Bar & Grill is a conceptual restaurant created to
show the use of distressed type.
11. For a business to thrive, they must be seen and
understood, at least to some degree. This
understanding can be achieved using
promotional items and further expanding the
brand. This type of marketing comes in handy in
retail situations such as the PEZ visitors center. By
making shirts, bags, and signage that has
continuity, consumers feel a sense of belonging.
Collateral
www.pez.com
Find Love
Power UP
www.pez.com
www.pez.com
Double Date
12. As a lesson in pre press printing, we were to
come up with a concept for a magazine and
incorporate printing definitions. I chose to use an
Egyptian theme and used this to present all the
various printing marks, definitions, and errors that
a graphic designer should know and understand.Pre-Press Production Book
EGYPTIAN EXPLORER
PRESENTS:
Pre-Press Production
2 3
Contents
MakingTheir Mark 4
Registration Marks
Color Bar
Crop Marks
Bleed Marks
Trim Marks
Many Shades of Egypt 6
Full Color
Monotone
Duotone
Tritone
Quadtone
Innovative Genius 6
Reverse Print
Surprint
Overprint
Spread
Clipping Path
Gutter Jump
Trapping
Choke
Egyptian Art 8
Vignette
Halftone
Halftone Shapes
Moire
Making Their Mark
4 5
Color Bar A color test strip printed on a
portion of the press sheet that is
trimmed off after printing.
This bar allows for proper
determination of the quality of
the printed material and helps
detect inking problems.
Registration
Mark
A cross-hair or target-like shape
used to help align printed images.
This mark is printed outside of
the page area where it is trimmed
off after printing.
Crop Mark Crop marks are lines near the
margins of artwork or photos
where to trim, perforate or fold
depending on what is indicated
to the printer.
Trim Mark These marks are found outside
the trim area in the form of
short, straight lines. They are
used to trim the print job to size.
Bleed Marks Bleed marks are used to show
the edge of where images, ob-
jects,or text in a layout extend
beyond the trim boundaries
of the page.Typically they are
used when a designer wants to
insure that an image “bleeds” off
of the page (or extends all the
way to the edge) therefore
creating a specific look and feel
to a printed material.
Registration Mark
Color BarCrop/Trim Marks
13. As a lesson in pre press printing, we were to
come up with a concept for a magazine and
incorporate printing definitions. I chose to use an
Egyptian theme and used this to present all the
various printing marks, definitions, and errors that
a graphic designer should know and understand.Pre-Press Production Book
Many Shades of EgyptMany Shades of EgyptMany Shades of Egypt
6 7
The above full color
photograph has not been
altered from its original
form. All colors,
shading and depth is at
full strength.
An image that consists of
three different colors of
ink to produce a subtle
range of tone. Usually
black is one of these
colors and it is often
combined with 2 Pantone
spot colors.
A term used in the
color prepress trade
to refer to the four
separated films, cyan,
magenta, yellow and black.
The above is an image that
contains shades of two
different colors. In most
cases, these two colors
are black and a spot color
such as a Pantone color.
Sometimes duotones are
printed using two black
inks to increase the detail
and saturation of the
image.Applications like
Photoshop create a
duotone by applying two
different tone curves to a
gray-scale image.
FullColor
Monotone
Duotone
Tritone
Quadtone
A monotone is an image
which only has one tone
- i.e. no tonal gradation
as you get in a mono-
chrome. No “shades” of
whatever
color it is in.
Innovative Genius
8 9
Overprint
Gutter Jump
Clipping Path
Surprint
Reverse Print
A form of printing that allows for
the paper color to show through
instead of ink allowing the type or
image to be formed in the area.
Egyptian
Architecture
Egyptian
Architecture
Printing over a previously printed
area of either text or graphics,
or the combining of two
negatives on one printing plate
with one negative super imposed
over another.
A form of printing that effectively
blends he printed colors to
produce new ones, such as
creating green.This process
extends the range of the color
palette for any design made for
print.
Egyptian
Architecture
Egyptian
Architecture
Egyptian
Architecture
A closed vector path used to cut
out an image while using an image
editing software program such as
Photoshop or Illustrator.
Anything outside the path is
omitted from the output after
applying the clipping path.
A phenomenon when an image
or text extend across the space
between two facing pages.This
space between i called the gutter,
therefore a gutter jump goes all
the way across.
Spread
Two facing pages in a publication
such as a newspaper or magazine.
Trapping
This is a technique that
minimizes the effects of misreg-
istration by slightly overlapping
abutting colors.
Choke
A type of trap in with the
thickness of an object is reduced,
11
Egyptian Art
A gradation change of
only one color that
varies only in strength
or lightness. A vignette
can also refer to an
illustration or image
that gradually fades
away, blending into the
unprinted paper or the
background color. It is
sometimes referred to
a graduated background
tone.
Vignette
Halftone
Halftones are the result
of a technique that
simulates continuous
tone imagery through
the use of dots, varying
in size, shape, or spacing.
10 11
Moire is an unsightly
interference pattern
that appears on images
that have been scanned
from a previously
printed source such as
a newspaper,
magazine, or book.
Moire appears as a
checkered or
herringbone type of
pattern. The
pattern is a result of
the halftone screen
process used in
modern printing
where patterns
of small dots are
overlaid to produce
color and shading.
Moire
Halftone
Shapes
Halftones Shapes are
those that are directly
created from the
halftone technique.They
are simply shapes made
from round, elliptical, or
square dots and they
form a shape.
NadiaWaters was born in October of 1985 in a
small town in North Carolina. Growing up as a
child of hippies, she grew to be fascinated by the
world of art. During her journey she found her
passion in creating anything and everything she
could. It was always a dream of hers to make a
change in the world through art. She loves painting,
designing, and horses. Her studies include
Graphic Design and Biology and she
hopes one day to reach her
dreams to make a difference
in the lives of others.
14. Thank you for taking the time and allowing me to share my portfolio with you.
