Mobile Governance with an example of UMANG App

1. By : Nabil Ahmad Afifi
Nandita Srivastava

2. Mobile
governance
 M-governance is a sub-domain of e-governance.
 It ensures that electronic services are available to people via
mobile technologies using devices such as mobile phones

3. Delivery models
of m-government

4. G2CServices
Categories
‡Informational and educational services
 general information for citizens (e.g. weather, safety, health, etc)
 specific information (e.g. exchange rates, market rates, exam results, etc)
 emergency alerts
Interactive services
 filing claims and reporting problems (e.g. service interruptions, suspicious
activity, voting issues, complaints about government officials)
 information inquiry services
Transactional services
 paying taxes
 booking appointments
 government transfer programmes
Governance and citizen engagement
 elections and voting
M-GOVERNMENT: MOBILETECHNOLOGIES FOR RESPONSIVEGOVERNMENTSAND CONNECTED SOCIETIES – © ITU,
OECD

5. MobileGovernance in
India

6. A Recent Example

7. Growth in
Smartphone
users
Source - Statista

8. Mobile Internet in
India

9. Mobile
Governance in
India
Mobile Seva Initiative
 Aims at mainstreaming mobile governance in India.
 The Ministry of Electronics and Information Technology developed and
notified the framework for mobile governance in 2012.
 The framework aims to create unique infrastructure as well as application
development ecosystem for m - Governance in the country.

10. Main features of
the framework
 Web sites of all Government Departments and Agencies shall be made
mobile-compliant, using the “OneWeb” approach.
 Open standards shall be adopted for mobile applications for ensuring the
inter-operability of applications across various operating systems and
devices as per the Government Policy on Open Standards for e-
Governance.
 Uniform/ single pre-designated numbers (long and short codes) shall be
used for mobile-based services to ensure convenience.
 All Government Departments and Agencies shall develop and deploy
mobile applications for providing all their public services through mobile
devices to the extent feasible on the mobile platform. They shall also
specify the service levels for such services.
Source - http://vikaspedia.in/e-governance/mobile-governance/m-governance-in-india

11. m-GovAppStore
Apps available under following domains :
 Agriculture – AgriMarket, Kisan Suvidha, Crop Insurance
 Electoral – ECI Apps
 Health - mSwasthya
 Language
 M-learning – C-Reference, Joy of Learning Apps
 Social – Sanskriti, Digital India
Source - https://apps.mgov.gov.in/index.jsp

12. UMANG
Unified Mobile
Application for
New-age
Governance
Source: UMANG app

13.  Launched on 23 November 2017.
 developed by Ministry of Electronics and Information Technology(MeitY)
and National e-Governance Division (NeGD),
 At the time of launch the app had 172 services from 36 state and central
government departments and four states
 will replace or compliment 1500 apps launched by the government so far
 Citizens can access Employees Provident Fund Organization (EPFO) services,
apply for a new permanent account number (PAN), pay bills using BHARAT
Bill Pay, book LPG cylinders etc.
 UMANG provides seamless integration with popular customer centric services
likeAadhaar and Digilocker.
 It provides a unified approach where you can install one application to avail
multiple government services.
 UMANG can be accessed on multiple channels like mobile application, web,
IVR and SMS which can be accessed through smartphones, feature phones,
tablets
Source: https://en.wikipedia.org/wiki/UMANG

14. Benefits for
governments
 Wider reach
 Mobility and ubiquity
 More personalization of services
 Cost-effectiveness
 Faster information flow
 Better management
 Increased democracy
M-GOVERNMENT: MOBILETECHNOLOGIES FOR RESPONSIVEGOVERNMENTSAND CONNECTED SOCIETIES – © ITU,
OECD

15. Benefits for
citizens
 Convenience and access
 Health and public safety
 Financial management
M-GOVERNMENT: MOBILETECHNOLOGIES FOR RESPONSIVEGOVERNMENTSAND CONNECTED SOCIETIES – © ITU,
OECD

16. Benefits for
businesses and
economic growth
 Economic opportunity and improvement
 Productivity
 Customer service
 Green economy : ICT has an active role in efforts towards a “Green
Economy.” Current network optimization packages for mobile
infrastructure can reduce energy consumption by 44%.
M-GOVERNMENT: MOBILETECHNOLOGIES FOR RESPONSIVEGOVERNMENTSAND CONNECTED SOCIETIES – © ITU,
OECD

17. Challenges for
m-Governance in
India
 Cost
 Low levels of literacy
 Not enough facilities in mobile devices for m-Governance
 Trust/security
 Data overload

18. Conclusion
In India, m-Governance is still at new stage and still need for more
improvement to get a better m-Governance. GOI should come up with
strategies to overcome the challenges faced by m-Governance.

19. THANKYOU