Dark Public Relations Among Well-known people, the effect, the reasons and few examples are there.

11. •“runaway accelerator”.
•US House community defines that their parts used for
the cars were unsuited.
•They called out the consumers & agreed to install a
brake-override system which cost $1.1 billion.
•For those owners who sold their cars at lowest rate
between 1st Sept 2009-31st Dec 2010, Toyota paid $250
million in total.
•They were put blames on customers in the beginning.
•Toyota let outsiders to discover their crisis.
•Their actions were too little & too late.
•They made the customers losses plenty bugs by the
dropped prices in market.

14. • “My God! They’re throwing guitars out there!” –this
statement made Dave and his band realize that its regards
to their properties.
• They were suffered just to claim from the United Airlines.
• The result was negative.
• Dave sang a song called “United Breaks Guitars” & it hit
you tube in a short time.
• Only it took a huge community to know, United Airlines
respond to Dave about the claim.
• Dave decided unaccepted the claim & asked them to give it
to charity.
• Ignoring a small quantity of crisis would cause it to be
epidemic.
• Should raise the customers with positive values and
encourage them to share with others.

15. my guitar!

18. • Chris brown were reported to hit a women in a
car and cause the woman suffered some visible
injuries.
• It brought Chris Brown charged to felony criminal
treats then he bailed on $50,000.
• The sources said the women alleged is Rihanna
which they were couple before.
• But a rep of Rihanna told that she was well and
thanked for the concern.
• This news gave a bad impact on their reputation
since they were very known all over the world.

21. • Case wearing bikini at Mabul Island of Semporna, Sabah.
• The picture spreaded on social networking sites, Instagram
& now this story has become a buzzword among fans of
art.
• Although she was divorced, the responsibility as a mother
and a father of Laila Keisha never because they take turns
to look after their daughter.
• Even she does not publish any kinds of sadness in social
media, she said to the press that she did not care about
children.
• As popular or as good as anywhere else, we do not shy
away from controversy, particularly one who was called her
art.
• When the situation is reversed and the respondents are
exposed to negative information about the brand, the
transference of affect is mitigated.

25. • She was competing with other skates called Michalle Kwan
for a champion of skating arena in US 1994.
• Her ex husband &3 others were alleged to hit Kwan’s knee
that cause Kwan to withdraw the national championship.
• This case cause Harding returned to the U.S. to face
charges of conspiracy to interfere with the investigation.
• Tonya Harding pled guilty, paid $110,000 fines,
contributed $50,000 to the Special Olympics, and did 500
hours of community service at a soup kitchen.
• The most severe penalty was levied by the U.S. Figure
Skating Association, which banned her for life from USFSA
events.
• She then turns boxing with a plastic surgery on her face
and put on a ton of weight but her career was quite short,
she attributes to asthma.
• Her did affect image of sports arena in US.
• Remind people to compete in a right & healthy ways.

28. • On November 25, 2009, The National Enquirer published a story
claiming that Woods had an extramarital affair with New York City
nightclub manager Rachel Uchitel, a claim she denied.
• On December 2, US Weekly of a voicemail message allegedly left
by Tiger for a mistress, Woods released another statement which
he admitted transgressions and apologized to all of those who
have supported him, while reiterating his and his family's right to
privacy.
• Over the next few days, more than a dozen women claimed in
various media outlets to have had affairs with Woods.
• On December 11, he released a third statement admitting to
infidelity and apologizing again, as well as announcing that he
would be taking an indefinite break from professional golf.
• In order to clean up all these dark public relations, Woods
announced that he would speak on Friday at a golf course to
friends, colleagues and close associates.

32. • A former National University of Singapore (NUS)
professor, Tey Tsun Hang was sentenced to 5 months
jailed in Singapore for obtaining sexual favors and
gifts from a female student in exchange for a better
grade. Tey was found guilty of six charges of
corruption over his relationship with student
Darinne Ko in 2010.
• The NUS has terminated Tey Tsun Hang's
employment with immediate effect.
• Tey has suffered an extreme shame from the
publicity surrounding his lapse of judgment.
• He had a duty to nurture and impart correct moral
values to them.
• However, instead of doing so, he took advantage of
Darinne Ko and exploited her.

35. KHIR TOYO

36. • Dr Khir was found guilty of illegally obtaining for himself
and his wife two lots of land and a house.
• The property was purchased for RM3.5 million although
Ditamas had bought it for RM6.5 million on December 23,
2004.
• After a trial lasting more than a year, the Shah Alam High
Court today found former Selangor ‘Menteri besar’ Dr
Mohd Khir Toyo guilty of graft.
• Khir is charged under section 165 of the Penal Code, which
is the lesser than Prevention of Corruption Act and the
new Malaysian Anti-Corruption Commission Act.
• Former Selangor Mentri Besar, Dr Khir does not contest in
the 13th general election.
• Khir Toyo's reputation has been damaged.
• Expectations can be carelessly overblown, revealed as false
in the form of bad publicity and lead to disappointment
and a loss of trust.

38. ROHAIZAT

39. • In late 2011, the National Feedlot Corporation(NFU)
scandal became public knowledge.
• Shahrizat and her family were accused of misusing
RM250 million in public funds meant for a state
cattle ranch in.
• The court said the money from the Government was
used to buy the units of One Menerung
condominium.
• This case has caused its reputation damaged
because of dishonesty in her capacity as a minister.
• The people have a bad impression on the leaders
only know how to use public money arbitrarily.