3. New tools and rules for nonprofit marketing success ( and how consultants can help ) By Jocelyn Harmon Director of Development and Marketing, NPower Greater DC Region
24. 1. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.
25. 2. Consumers aren’t listening to you. They’re listening to what their trusted “advisors” say about you.
26. 3. New marketing tools are easy for consumers to cut and paste and pass on. This “viral activity” can lead to an exponential increase in donations, participation, and sales for the smart charity.
27. 4. Nonprofits need sound strategy to succeed online. This means, in part, having an authentic voice and engaging stakeholders in real conversations.
28. 5. It’s a great time to be a marketer. Let’s go!
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