NP6 Morning at the DMA, the 1st October 2014
On the 1st of October 2014 the NP6 UK team invited marketing leading experts at the DMA Head Office. Thierry Vallaud, Innovations Director for SOCIO and Jonathan Murray, NP6 Ltd’s Country Manager presented GeckoData Predict, the new predictive analysis tool. The scoring benefits to all the marketers GeckoData Predict increases response rates by predicting customer behaviour: • Improves your brand reputation and your customer relationship management • Use personalised marketing scenarios adapted to the life stage of your clients and prospects • Tailor precisely the content of your emails to the profiles of your target customers and to their behaviour. GeckoData Predict is integrated into MailPerformance email and SMS campaign management tool. It can also be plugged in via SQL or an applet to your own email platform. New innovations are coming soon: More scoring (unsubscribing, complaints), some targeting based on geographic data…
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NP6 Morning at the DMA, the 1st October 2014
- 1. We know your clients! NP6 Morning at the DMA, the 1st October 2014
- 2. NP6 Group 2 A unique offering in data management A key player in consumer insight: •110 employees •Turnover of €15 million in 2013 •Paris, London, Bordeaux •Certified ISO 9001 •Member of SNCD, DMA
- 3. •A company dedicated to predictive marketing •Subsidiary of NP6 •4 offers : –Market research analysis –Modeling/data mining –Geomarketing –Training in market research •€ 5M turnover •Member of ESOMAR board 3
- 5. __Context and objectives___________ 5 Context of difficult distribution Internet user is king Better knowledge of the data for better targeting Deliverability is the catalyst of datamining
- 6. __Context and objectives___________ 6 Context of difficult distribution The Rules are constantly evolving and are orientated towards the behavioural analysis of your targets Content filtering SPF RBL DKIM DMARC Domain reputation DomainKeys Content filtering RBL Personal behaviour IP Reputation Domain reputation SPF SPF SPF DKIM Global behaviour IP Reputation DomainKeys Sender ID Global Behaviour RBL RBL RBL Content filtering
- 7. Two indicators that are used today The propensity to react, which calssifies the individual at the heart of the target with less volume for maximum reactivity The reactivity, which classifies the targets according to their reactivity, but gives a chance to the new ones, we then have volume whilst maximising the reactivity 7 __How to score?_________ Every individual in your database is marked according to his/her reactions and to his/her probability to react.
- 8. 8 Read more: www.np6.co.uk/resources/documentation/
- 9. London 23 Hanover Square London, W1S WJB +44 (0)20 37148915 Paris 7 rue du Pasteur Wagner 75 011 Paris +33 (0)1 75 43 76 10 contact@np6.com www.np6.co.uk __Contact us!_____________________ Bordeaux 104 bis Quai des Chartrons 33 300 Bordeaux +33 (0) 5 57 92 65 63