B2B Software & Services - Analytics & Business Intelligence: Company presentation by Tugce Bulut, Founder & CEO of Streetbees at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Streetbees
Real people. Real life.
In real time.
October 30, 2019

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3. The world’s largest companies
are bleeding market share to
start-up challengers...
...As traditional market research
fails to keep up with consumers
to provide answers!
2

4. c
● Unreliable recalls & claims
● Pre-framed Q&As
● Non-actionable big data
$75bn
Traditional market
research industry
fails to decode
human behaviour
3

5. 20% 31%
How are you
feeling right now?
What is your
background?
In-the-moment
Mood
44%
What are
you up to?
Demographics
& Claimed
Aspirations
Immediate
Context
As choices are driven 75% by our immediate context and mood,
traditional research tools fail to capture true drivers
4

6. Observes the
moment of truth
Decodes full context
and mood with
unstructured data
Reveals hidden
opportunities led
by consumers
Streetbees turns
MR upside down
“This is my fave espresso spot. I’m
feeling a bit tired and peckish so
may also grab a quick bite and skip
lunch, thinking carrot cake or a
cheese bagel until my girlfriend
arrives. We will head to see a movie
afterwards.”
5

7. “I’m on my way to my
boyfriend’s house. I’m meeting
his kids for the first time today
so I’ve stopped to gather
myself before I meet them. I’m
very nervous!”
“My boyfriend just asked
me to marry him, I feel
moved and happy, it’s a
great moment! Time to
celebrate...”
“Just a quick bite before I
go back to my shift. I only
have 10 mins so chose
something fried. It’s quick
and tasty.”
“I’m visiting my wife in hospital,
she’s recovering from surgery and
she needed love to cheer her up. I
wish I could be here more for my
wife but our kids at home need us
and I have to be there.”
“My soulmate broke up with me
today. Her leaving me makes me
feel crushed, she’s been with me all
through these years supporting me
through everything.”
6
Our bees share intimate moments from their lives from over 150
countries around the world

8. What people feel and need can be detected and clustered at scale
without losing complexity

9. 60%
?of food choices
aren’t driven by
hunger….

10. We dynamically detect behavioural patterns using our proprietary NLP
technology to analyse large-scale unstructured data
Conversational research gathers
unstructured data from each bee
Free-form text: Happy, energised
Image tags: Ice cream, vanilla,
chocolate chips, served in bowl
Video transcript: Evening, treat,
alone, sweet, quick, gaming,
hands-free
We classify and cluster unstructured
data from millions of moments
Looking for an easy
snacking meal
while playing
against friends
Earning >
$60,000 a
year, living in
cities
Regular
players of
video games
Feeling hyped
about the
game, but also
tired from the
work day
Ice cream as
a dinner
substitute
Mostly 20-
30 year old
males,
employed &
living alone
5%
incidence
One-Handed
Diner
Segment

11. What made you choose this product?
(% where sustainability is the driver of choice)
Brands must track real behaviour to see the shifts in the market and not
be left behind
10

12. Brands must track real behaviour to see the shifts in the market and not
be left behind
11
Sustainability as the driver of brand choice in water
Captured in the moment of purchase

13. ML provides the answer to model multi-dimensional and non-linear
human decisions. But the ML toolkit is just not usable for a marketeer
12

14. Streetbees makes ML usable for brands and marketeers to make
everyday decisions without having to get a physics PhD!
M A N I C M O R N I N G S
5%
of occasions
7%
of value
13

15. Next stop is creating “Google Maps for unstructured data” using our
NLP-powered Knowledge Graph and consumption database
14

16. Tugce Bulut
Founder & CEO
tugce@streetbees.com
@TugceBulut

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis