On this exclusive Alliance member webinar, members of the Detroit Free Press will discuss how they track the impact their journalism has on their community, and how they use that information when generating new stories.

2. Impact is real-world change.

3. 3 kinds of change: Individual, institutional, societal.

10. Resources
The Norman Lear Center’s Media Impact Project, USC Annenberg (I’m a contributor)
“Non-Profit Journalism: Issues Around Impact,” Richard Tofel, ProPublica, 2013
“Measuring Impact: The art, science and mystery of nonprofit news,”
Charles Lewis and Hilary Niles, 2013
“Up and Down with Ecology: The ‘Issue-Attention’ Cycle,” Anthony Downs, 1972
“Beyond Clicks and Shares: How and Why to Measure the Impact of Data Journalism
Projects,” Lindsay Green-Barber (the godmother), 2018, The Data Journalism Handbook 2
“Democracy’s Detectives: The Economics of Investigative Journalism,”
James T. Hamilton, 2016 (this is amazing)
@anjdelgado

11. Questions? Let’s talk.
adelgado@freepress.com
Join this new Facebook group: Impact Journalism Pros

12. Free Press Community ImpactMark J. Rochester
Senior News
Director_Investigations
mrochester@freepress.com

13. INVESTIGATION - WITH
IMPACT
Reporters Kat Stafford and Joe Guillen
overcame significant obstacles,
including attempts by city government
officials to cover up evidence of
wrongdoing, while aggressively
pursuing an ongoing investigation of
conflict of interest issues concerning
Detroit Mayor Mike Duggan.
Revelations from their reporting
spawned two different government
investigations.

15. A story in November
revealed that while the city
defended the program as
having greatly reduced
preterm births in Detroit,
incidents have instead
dramatically increased.

16. Free Press reporting revealed that Ford
knew its 2011 Fiesta and 2012 Focus cars
had defective transmissions before the
cars went on sale.
The newspaper received hundreds of
calls and emails from Ford Focus and
Fiesta owners across America after
reporter Phoebe Wall Howard started
writing about defective transmissions in
May.