New Media CMN 2170 – Summer 2008 Dr. Strangelove
 
 
 
 
 
 
 
 
 
 
 
 
Why is this important? <ul><li>The holocaust of capitalism </li></ul><ul><li>The situation is disputed </li></ul><ul><li>U...
What is Culture? <ul><li>Patterns of meaning that organize patterns thought and action </li></ul><ul><li>The ‘code’ to soc...
Definitional Control
War  over the meaning of things and events.
Definitional Control <ul><li>Gained through control of media </li></ul><ul><li>Subverted through uncontrolled speech </li>...
 
Two Types of Production <ul><li>Things and Meaning </li></ul><ul><li>Capitalism depends on definition of consumption as go...
Social Trends in Media Culture <ul><li>Increased interaction with corporate media </li></ul><ul><li>Increased interaction ...
 
 
Social Trends in Media Culture <ul><li>Increased surveillance and information gathering </li></ul><ul><li>Increased progra...
Social Trends in Media Culture <ul><li>Increased legal control over intellectual property  </li></ul><ul><li>Decreased act...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hacking Culture: the public redefinition of private meanings
 
In capitalist societies the individual has no autonomous will or desire but rather is an integral part of the production s...
 
 
 
 
News item from 2001
 
 
 
 
 
 
 
90 percent of children between the ages of 5 and 17 now use computers. (US 2002)
One of the most widespread corporate strategies is containment of the consumer – to own their eyeballs. This is what is ul...
The marketplace monopolizes  the representation of reality.
New Media systems play a central role in creating normalities.
Media  systems standardize  belief  and  behavior.
Media systems are political in nature. They are systems of mass persuasion.
Media systems exercise influence over  the possible  forms of  human  behaviour.
Media systems  play a role  in establishing  and reproducing  normal  behaviour.
Media systems  help define  what a  desirable  social order  should look  like.
Dr. Josef Goebbels, Reich Propaganda Minister
 
Cultural products,  such as media texts, provide insight into  the exercise of power  over the nature  of human nature.
As noted in 1934 by Ruth Benedict,  we are witnessing a “standardization of  custom and belief  over a couple of  continen...
“ The majority of mankind quite readily take any shape that is presented to them.”  Ruth  Benedict.
All behavior is influenced and shaped by cultural patterning.
What Role Does Reason Play? <ul><li>“ People are little constrained by logic.” </li></ul><ul><li>Ann Swidler.  </li></ul><...
Each society has “its own social process of creating new normalities within its next generation.”  Ruth Benedict Media sys...
Human nature is  “far more variable  than experience  in any one culture  would suggest.” Ruth  Benedict
“ Because of the closeness of popular media texts to their social conditions, they provide privileged access to the social...
 
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New Media Spring 2008 -- Intro

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PP Notes for Dr. Strangelove's New Media Course, Summer 2008

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New Media Spring 2008 -- Intro

  1. 1. New Media CMN 2170 – Summer 2008 Dr. Strangelove
  2. 14. Why is this important? <ul><li>The holocaust of capitalism </li></ul><ul><li>The situation is disputed </li></ul><ul><li>Unequal power to define the situation </li></ul>
  3. 15. What is Culture? <ul><li>Patterns of meaning that organize patterns thought and action </li></ul><ul><li>The ‘code’ to social order </li></ul>
  4. 16. Definitional Control
  5. 17. War over the meaning of things and events.
  6. 18. Definitional Control <ul><li>Gained through control of media </li></ul><ul><li>Subverted through uncontrolled speech </li></ul>
  7. 20. Two Types of Production <ul><li>Things and Meaning </li></ul><ul><li>Capitalism depends on definition of consumption as good and as the path to happiness </li></ul>
  8. 21. Social Trends in Media Culture <ul><li>Increased interaction with corporate media </li></ul><ul><li>Increased interaction with amateur culture </li></ul>
  9. 24. Social Trends in Media Culture <ul><li>Increased surveillance and information gathering </li></ul><ul><li>Increased programming of consumption </li></ul><ul><li>Hyper-consumption </li></ul>
  10. 25. Social Trends in Media Culture <ul><li>Increased legal control over intellectual property </li></ul><ul><li>Decreased actual control over intellectual property </li></ul>
  11. 89. Hacking Culture: the public redefinition of private meanings
  12. 91. In capitalist societies the individual has no autonomous will or desire but rather is an integral part of the production system itself.
  13. 96. News item from 2001
  14. 104. 90 percent of children between the ages of 5 and 17 now use computers. (US 2002)
  15. 105. One of the most widespread corporate strategies is containment of the consumer – to own their eyeballs. This is what is ultimately meant by ‘convergence’.                                              
  16. 106. The marketplace monopolizes the representation of reality.
  17. 107. New Media systems play a central role in creating normalities.
  18. 108. Media systems standardize belief and behavior.
  19. 109. Media systems are political in nature. They are systems of mass persuasion.
  20. 110. Media systems exercise influence over the possible forms of human behaviour.
  21. 111. Media systems play a role in establishing and reproducing normal behaviour.
  22. 112. Media systems help define what a desirable social order should look like.
  23. 113. Dr. Josef Goebbels, Reich Propaganda Minister
  24. 115. Cultural products, such as media texts, provide insight into the exercise of power over the nature of human nature.
  25. 116. As noted in 1934 by Ruth Benedict, we are witnessing a “standardization of custom and belief over a couple of continents,” Ruth Benedict. “Anthropology of the Abnormal,” in An Anthropologist at Work: Writings of Ruth Benedict . Margaret Mead (ed). Houghton Mifflin, 1959. 262.
  26. 117. “ The majority of mankind quite readily take any shape that is presented to them.” Ruth Benedict.
  27. 118. All behavior is influenced and shaped by cultural patterning.
  28. 119. What Role Does Reason Play? <ul><li>“ People are little constrained by logic.” </li></ul><ul><li>Ann Swidler. </li></ul><ul><li>Talk of Love: Why Culture Matters. </li></ul><ul><li>University of Chicago Press, 2001. 189. </li></ul>
  29. 120. Each society has “its own social process of creating new normalities within its next generation.” Ruth Benedict Media systems, privately-owned, for-profit consumer programming systems, are one of the primary tools for shaping new normalities within contemporary society.
  30. 121. Human nature is “far more variable than experience in any one culture would suggest.” Ruth Benedict
  31. 122. “ Because of the closeness of popular media texts to their social conditions, they provide privileged access to the social realities of their era and can thus be read to gain insight into what is actually going on in a particular society at a given moment.” Douglas Kellner, Media Culture . Routledge, 1995. Page 108.

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