2. Earlier if you wanted to buy a book, you
bought it from a bookstore. Book buying
possibilities have changed. Now you can pay
to download a book to an e-book reader or
buy it from an online source e.g., the
author’s or publisher’s website,
Amazon.com.
3. Pricing Strategies
Pricing strategies for products or services encompass
three main ways to improve profits. These are that the
business owner can cut costs or sell more, or find more
profit with a better pricing strategy. When costs are
already at their lowest and sales are hard to find,
adopting a better pricing strategy is a key option to
stay viable.
4. Important factors to be
considered for Pricing EBooks
Length
Readers passion
Authors platform
Reader trust
Series or not
Author marketing
Perceived value
Platform building
5. Charge extra for convenience
Link eBook prices to their ”value proposition”
Factor in the author’s time
Make it free to help gain market share
Price newer titles higher than old ones
Tie an eBooks price to the cost of other formats
Let the readers decide
7 Must-Consider Strategies for EBook
Pricing
6. Pricing Strategies of
Amazone.com
offers discounted prices such as 30% off any book over
$15 coupled with a very popular free shipping option
on nearly all orders over $25.
Amazon uses a form of value pricing strategy known as
every day low pricing, which Kotler and Armstrong
describe as charging a constant low price with few or
no temporary price discounts.
7. Amazon also offers value-added services to
differentiate themselves as a retailer. This includes
offering free shipping, as well as services such as
personalized product recommendations and bridal
and other gift registries.
Web’s most popular site due to its strategy of low
product and shipping prices combined with a superior
customer experience
