5. BAT_Pall Mall Jan-Feb PRESS Limited Edition “Open The city in new format” promo emblem Since the mid of February, 2007 the brand Pall Mall has begun to place it’s advertising posters in Moscow’s hairdressing saloons. The visitor fulfill the form, delivers to manager and receives the gift
6. BAT_Pall Mall March PRESS “ Sun ripened tobacco” Magazine: Afisha Msc
9. BAT_Vogue LAUNCH Magazine: Marie Claire, Afisha MIR Launched of new brand Vogue Blanch and Noire with retail price 80 RUB Support in press and POS March
10. BAT_Vogue web-site http :// www.vsensation.ru / first page With links to: - Life Style category and - Art de Vivre Link to registration March
18. BAT_Dunhill PRESS Jan - Feb GwP_Spb Passive promo on refueling stations “Shell”: Buy three packs of Dunhill and get music CD as a gift. Also promo-activity in HoReCa .
19. BAT_Dunhill Top Leaf Launch Jan – Feb - March Launch in January, 2007 on the Russian market Dunhill Top Leaf with retail price 120 RUR - Buy ONE PACK (120 Rub) and get AUDIO BOOK for free GwP
22. PM_Virginia Slims UNO PRESS February Launch of UNO Virginia Slims in white and black packs. The pack form alike perfume pack The retail price 40 RUR
24. PM_Virginia Slims re-design Concurrently with Virginia Slims UNO launch the family design has changed “ New pattern of lights tastes” face reverse This visual used for indoor campaign in underground Pack paper became more expensive March
31. PM_Marlboro Event-HoReCa Date: 30/03/2007 Placement: Msc, business center “Nagatinskiy” Action: Marlboro MXTronica Fusion Festival Don’t stand still – Test fusion afoot page-spread Date: 31/03/2007 Placement: Spb, car shed of tram pack #3 Action: Marlboro MXTronica Fusion Festival & Media: hot-line 8 800 200 5 105 www.marlboro.ru , www.mainpeople.ru March
32.
33. PM_Marlboro HoReCa This coupon could be taken by everyone in HoReCa or POS. Fulfill and send to required address. Win the trip to Grand-Prix form March
34. PM_Marlboro INDOOR Underground, POS + horizontal format Fulfill form, buy one pack and get lighter HoReCa DSD lightbox March
35. PM_Marlboro promo-action The same action is carrying out in Ukraine In-pack tear-off www.race07.com.ua web-site March
37. PM_L&M Event Jan - Feb GwP: buy one pack of L&M and get CD with flyer to L&M sound vision
38. PM_L&M SS Launch The orgonomic design of slim pack format with metallic silver lustre and relief lines will emphasize the urban style of big cities smokers. Therefore, the company desided to launch two SKU's in 25 cities of strata A. The representatives said that this proposition could be interesting for young adult smokers, which are waiting for interesting news. The launch will be support ed by the help of traditional communication tools, including press, in POS, HoReCa and SMS marketing. The max retail price - 19 RUB. In February,2007 PM have launch ed new L&M proposition - L&M X-SLIMS LINX ( 5/0.6) and L&M X-SLIMS TUNE (3/0.4). Advert. posters March
48. JTI_Winston promo-action Program : “Winston Freedom tour’ 07 ” Mechanism : stimulate lottery Territory : Russian Federation Dates : 15.02.2007 -1.06.2007 Conditions : 1. Register the code under the top of pack 2. Fulfill the questionnaire on the web-site or write the letter with your personal data: Name, phone, birth day, cloths size (M, L, XL) and sign it. 3. Send the letter to require address The first 20 000 participants will get: - baseball cap ( 10 codes) - t-shirts (15 codes) - towel (20 codes) - bag (25 codes) The main prizes: 10 weeks-10 prize draws: TRIP (10); VIDEO CAMERA (200); notebook (200); MOBILE PAYMENT (200) – one year. - Trip on yacht Media: internet www.winston.ru, press “7 days”- #10, 15 (2007). Other methods: hot-line 8 800 200 1954, (495) 785 35 85 tear-off tape
50. JTI_Winston SS Launch Notification of Winston SS launch for subscribers of web-site www.winston .ru “ New slims of absolute tastes” face reverse Launch of new brand in SS segment with retail price 23 RUB Also, these versions are taking participation in the game Winston Freedom Tour 2007. March LIGHTS 5/0.5 SUPER LIGHTS 3/0.3 MENTHOL LIGHTS 5/0.5
62. ITG_Davidoff Black & White Launch Launch Of Davidoff Black and White versions with retail price 100 RUB M edia campaign hasn’t been observed . March
71. Gallaher_Glamour SS LAUNCH In March, 2007 t he company Gallaher Liggett-Ducat has launched on the Russian market new brands Glamour Pinks and Glamour Menthol in unique pack ( for such segment), which could become the accessory of modern woman. The pack design emphasize the feminity and individuality of the successful owners. The max retail price of the both versions is 25 RUB. March
82. In April, 4 the company "Don Tabak" under license "Innovation Tobacco Company" has began producing the new SKU for Kiss Super Slims family –Kiss fresh apple( 5/ 0,5 ). Kiss fresh apple - is the first cigarettes with fresh apple aroma. Innovation Tobacco_Kiss LAUNCH
86. The company “Nevo Tabak” jointly the ACTC had launched in December, 2006 new brand in premium segment Samurai . The brand budget is about $5 000 000 . ACTC_Samurai PRESS_PR in-pack Booklet from HoReCa March
87. ACTC_Samurai PRESS_PR “ Three samurais” “ The smoke - to motherland” Magazine: Maxim, Marie Claire March
89. ACTC_Arctic PRESS_PR Magazine: Maxim renewed web-site open market Passive promo: buy two cartons – get third for free March
90.
91. The Gauloises’s activity for the period March – April, 2007 was dedicated to increasing of recognizability of the brand and smoker’s loyalty support in Moscow, Spb, Ekaterinburg. Different promo-games for consumer’s attraction were carried out in on-trade channel and GwP actions in off-trade ABS_Gauloises
93. BAT Pall Mall (KS & SS ) – start new in-pack promo-action with intense slogan, which is underline the tobacco quality and the becoming of spring. The communication is on cello with usage of bright colors and positive energy pictures. The mechanics of program uses SMS possibilities and every participant could win guaranteed prize. Vogue - launch of new luxury innovative proposal (80 RUB) - Noire and Blanche versions with different effects of perception because of special ingredients. Last year, ВАТ developed " Vogue Aroma» family , now this tendency goes on – the both news have special effects: «Vogue Noire» (4/0,5 mg ) has « warm effect » and light «Vogue Blanche» (1/0,1 mg ) has « cool effect » . The advertising support will take seats in lifestyle, glamour and stylish magazine. Also, company developed the web-site for others versions of this brand. The design of site is similar to all kinds of feminine product sites: wavy lines, smooth changes of shots and pastel colors. Kent – the company tries to improve look (shape, design) of the brand and actively fighting for youth, which has steep demands to look, name and things. Viceroy regular – regain activity in the beginning of 2007 year with press and indoor advertising, GwP in retail. The communicative platform is the same as in 2006 – personage campaign with emphasizing of quality. Dunhill Top Leaf – launch of luxury SKU’s (120 RUB). The history – legend and attributive positioning with emphasizing of true quality of tobacco was used in ad. campaign. This way is similar to Davidoff campaign: light and amusing story. Summary
94. PM Virginia Slims family – launch of new prestigious brand “UNO” with equal tastes, but different colors decision of narrow packs (40 RUB). The market share of VS is coming down in dynamical Super Slims segment and this launch could be estimated like an attempt to stop the fall. The execution of pack design carried out in haut couture style. Also, the ½ pack size allows to make facing in POS more effectively and notably. The promotion campaign will be in popular, stylish magazines. Therefore, the company made dewy redesign for standard VS versions. New juicy colors of the pack, new logo design and new way of name writing. The company uses media (press), indoor, Direct Mailing channels and info insertions in packs. Also, it is planned a lot of promo-actions in POS. Marlboro – in February the company launched MRL Club collection in 20 cities of Russia. This collection created for townsmen clubbers. The name and logo take sizeable area on the pack and it’s construction add originality and attractiveness. Start of yearly “Race” promo-game with info insertions in pack and huge announcement in POS, HoReCa, underground. The core of promo is getting of emotions . Also, popular yearly event MXTronica in Msc and Spb took place. L&M - in February has launched two new Super Slims versions in extra slims format (19 RUB). The adult smokers change their favor to the stylish cigarettes and prefer new proposals from successful and famous brand, which could give them pleasure and smooth feelings from smoke. The presence of new L&M in SSlims segment could provide the wave of new consumers ( including women) and strengthen the L&M family position on the Russian market. The design of L&M SSlims blew by urban culture and new trends. It’s a sample of new unisex SSlims niche – for forceful, stylish and dynamic youth. The pack format is alike NEXT Slims pack. Summary
95. JTI Winston – “Freedom Tour 2007” has started in February. For this time the brand uses more pictures for promo insertions for more emotional impression. Launch of Super Slims versions (Lights, SL, Lights Menthol) with retail price 23 RUB . The ad.message is on tear-off tape . It’s an attempt to master of perspective SSlims segment on the base of popular and strong brand. The advertising product campaign will be in glamour magazines, underground and supermarkets. Piotr 1 - regain stimulate lottery “10 apartments in Moscow”. Specially for this promo-game promo packs with view of modern building were manufactured. Wins by Winston – promo-activity in POS. Lucia, Mild Seven - low press activity with small PR-article Imperial Tobacco Davidoff – support luxury and stylish auditory with help of new promo–game. Advertising support was in popular magazine about travels. Launch of Black (7/0.6 mg) and White (3/0.3 mg) versions (100 RUB). R1 – weak press activity. Horoscope insertion in glamour magazine. Campaign made with focus on slogan: “I can see the sign”, “I perfectly spend my time”, which stand near the logo . This combination translate brand mood and create necessary atmosphere for brand perceptions. Richmond Tobacco Voyage Slims (60 RUB) – launch of stylish and innovative product in luxury segment. Bright filters and holographic pack will attract consumer’s attention. Also, the innovative airlights system provides less smoke smell. No adv.support. Summary
96. Gallaher Sobranie SSlims – launch of additions to world-known family «Sobranie Slims» : Sobranie Super Slims Pinks (5/0,6 mg ) , Sobranie S uper Slims M ints ( 3/0.3 mg) and Sobranie Super Slims Whites (1,5/0,2 mg ). Their looks are similar to original family, but the packs became more “glamour” and assumed “Glamour” pack format. Retail price 43 RUB . Glamour – in March, the company has continued to develop Glamour SSlims brand-family with new proposal in the same pack format as Virginia Slims UNO: Pinks and Menthol (25 RUB). It’s a good mix of price and progressive pack format. LD – start of new product campaign with promo in supermarket of econom-class and in POS for Gold and Platinum versions. it’s seen as support of their re-design in 2006 year. Launch of Super Slims version in middle price segment (14 RUB) - LD Pinks (3/0,3 mg). The company tries to use maximum possibilities for getting its share in SSlims segment on the base of well-known brands. Innovation Tobacco (Don Tabak) Kiss SSlims – launch of aroma proposition - Kiss fresh apple (5/0,5 mg) with unique taste for 18 RUB price segment. ACTC (Nevo Tabak) Samurai ( 45 RUB) – it’s the second above premium project of the company after Arctic launch. This brand will compete with such brands as Parliament and Dunhill . Brand Samurai appeared in three versions : Samurai original (8 /0,6 mg ), Samurai ultra (4/0,4) and Samurai one (1/0,1). The promo campaign bases on usage of “celebrity” (Mark Dacascos). For the first time brand is sold only in elite tobacco shops and in HoReCa. Arctic – press activity and passive promo in retail. Summary
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