Targeting Northeast Ohio dads? Learn how and where they like to shop.

1. XNTH103436
How localdadsshop and spend
What do local dads buy?
What do local dads buy online?
Where do local dads shop?
Based on yearly average spend
Based on purchases in the past 12 months
➊ Furniture
➋ TVs and other
Consumer Electronics
➌ Fine Jewelry
➍ Children’s Clothing
➎ Hardware, Building
or Paint Items
➊ Amazon
➋ Target
➌ Dick’s Sporting Goods
➍ Walmart
➎ Kohl’s
➏ Best Buy
➐ Dollar General
➑ Sears
➒ Family Dollar
➓ Kmart
37%: Books
33%: Clothing or accessories
26%: Non-Airline Travel
Reservations (hotels, auto
rental, etc,)
25%: Consumer electronics
23%: Toys or games
20%: Computer hardware/software
18%: Airline tickets
16%: Mobile apps
15%: Movie tickets
14%: Sports logo apparelSource: 2015 release 1 Scarborough Report. Copyright 2015
Scarborough Research. All rights reserved.
There are
dads of children under
18 in Northeast Ohio.381,550