2. Why?
• The symmetrical color choice, geometric layout
and pastel color usage which was evident in my
artist research, reminded me of art deco designs.
• Also in our initial ideas, pastel colors were
brought up, which is a common color in art deco
designs
• In our audience research, “colorful” was common
feedback as a visual idea of what was expected.
3. A brief history..
• Art deco first appeared in France in the 1920s
and faded out near the World War II era.
• Being eclectic, it combined a variety of ideas.
With society beginning to be more structued,
art deco, at the time, took its ideas from
machine age imagery.
4. What?
• Art deco is defined by bright colors,
symmetrical geometric positioning and its
simple composition.
• We could take inspiration from art deco to
meet consumer needs (supplied by audience
research), our judgment (initial ideas) and
similar designs being used by artists that I
have researched.
