3. Layout
The band is seen to be
shown as dangerous to
The band has been put interest the readers
in front of the magazine
title to show that they
are they main feature of
this magazine
The name of the
band has been put
in big bold writing Other features have been
so it stand out more. listed on the side as they
It has also been are not as important as
made to stand out in the main article
front of everything
else as the band in
the main feature in
this magazine
The free posters have been shown on the front cover to interest
readers
4. This magazine has a lot of
images to show what
bands are being featured
Images
in the magazine.
The images
at the top
and bottom
of the screen
are not as
These 4 images are the big as they
biggest as the bands are are not the
more important in the
magazine. most
important
bands
5. Text Putting words in capital letters
attracts the readers’ attention.
By putting the band names in
capital letters, the readers’ see
the band names and think
whether they want to buy it or
not
The editors of this
magazine have chosen to
take a quote out of an
interview, and put it on
the front cover. This is Rhetorical questions are an
effective because when effective way of persuading
people read this, they someone to do something.
would get interested and
want to buy the magazine In this case, a rhetorical
question is used to persuade
the reader to read on
6. Colour
The editors of this In the subheading, the
magazine, have chosen editors use the colour
purple and white as the yellow. This is because it
main colours. This is stands out more as it is used
because purple stands on a black background.
out a lot. Especially on
white. It is also the first thing the
reader will notice after
“Mindless Self Indulgence”
The use of purple on a
white background,
makes the magazine
stand out more and it
catches peoples’ eye
easier.
8. Conventions – Heavy Metal
The font appeals to
the genre of the
magazine
Dark
colours
Monthly
release
Features heavy
Target audience metal bands
– People who
listen to heavy
metal
9. Conventions - Rock
Weekly Recognisable
release logo
Target audience –
people over 16
Dark
colours
are used
Free gift to
persuade
people to buy
this magazine Features bands in
this genre
10. Conventions - Pop
Target audience
Gossip – girls of any
age who are
interested in
pop
Articles on
“style tips” or Win pop star
to do with boys things
Interesting
story to make
someone
Bright colours wants to
purchase this
magazine
Monthly Features
release boy bands
11. Analysis of existing magazine
Information on the
upcoming music
festival
Name of
magazine
stands out
Featured bands
listed
Quote from
an interview
to engage
readers
Rhetorical question
to engage readers
Review on the last
festival
12. Festival special
Name of
magazine
stands out
Free things to
interest the
The most readers
featured bands
are all big on the
front cover
Main colour is
blue to make
the other
colours stand
out more
13. Magazine Rhetorical
name big and question to
bold engage readers
Pop icon to
interest readers
The word
“Exclusive”
makes it sound
more interesting
Lil Wayne is made
to look cool so he
fits in the headline
Alliteration to
make it sound
catchy to the
reader
14. Published:Bauer Consumer Media
First published: June 6th 1981
Frequency: Weekly
Circulation: 52,000
Official Kerrang site
http://www.kerrang.com/
http://en.wikipedia.org/wiki/Kerrang
15. Target audience questionnaire
Questions
1. What breakfast cereal do they eat? 1. Skip breakfast
2. What car/mode of transport do they 2. Car
use? 3. House
3. What accommodation do they live 4. Beer
in? 5. Music channels, or comedy or
4. What do they drink? horror movies
5. What TV shows do they watch? 6. Rock, metal, punk
6. What music do they like? 7. Take away
7. What is their favourite meal? 8. Skateboarding
8. What sport do they watch and what 9. Girlfriend/boyfriend
sport do they play (if any)? 10. Music festival, camping
9. Who is their partner, or are they 11. No
single? 12. Small pubs with live music, music
10. Where do they go on holiday? festivals.
11. Do they vote, and if so who for?
12. What type of bar/club/pub do they
go to (if any)?
