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Go Visual! -
                 Communicating data
                 Matt Haworth     Ed Cox
                 Reason Digital   Reason Digital




We are
Reason Digital                                     www.reasondigital.com
John Snow - Cholera map (1854)
  We are
 Reason Digital                  www.reasondigital.com
Florence Nightingale - Coxcomb diagram (1858)
Charles Minard - Cattle Consumed in Paris (1858)
Charles Minard - Napoleon’s Russian Invasion (1861)
1 of 5

                 Why data
                 matters


We are
Reason Digital              www.reasondigital.com
Charities are in the business of data
  We are
  Reason Digital                        www.reasondigital.com
http://visualization.geblogs.com
http://opendata.zeit.de
New York Times (2011)
The Guardian (2011)
http://vimeo.com/32681348
  We are
 Reason Digital             www.reasondigital.com
We are
Reason Digital   www.reasondigital.com
We are
Reason Digital   www.reasondigital.com
http://blog.okcupid.com
                          www.reasondigital.com
http://blog.okcupid.com
                          www.reasondigital.com
http://blog.okcupid.com
                          www.reasondigital.com
2 of 5

                 How charities
                 are using data


We are
Reason Digital                    www.reasondigital.com
We are
Reason Digital   www.reasondigital.com
www.gatesfoundation.org/infographics
 We are
  Reason Digital                       www.reasondigital.com
www.gatesfoundation.org/infographics
www.waterworks.me
Greenpeace - How’s my fishing? (2011)
3 of 5

                 Some tools to
                   explore


We are
Reason Digital                   www.reasondigital.com
www.google.com/fusiontables
 We are
  Reason Digital              www.reasondigital.com
code.google.com/p/google-refine/
  We are
  Reason Digital                   www.reasondigital.com
www.gapminder.org
 We are
 Reason Digital     www.reasondigital.com
www.visual.ly
 We are
  Reason Digital   www.reasondigital.com
4 of 5


                 A plan for perfect
                   infographics


We are
Reason Digital                    www.reasondigital.com
Plan

1. Have a point, and a purpose




  We are
  Reason Digital                 www.reasondigital.com
Plan

2. Make it interesting & relevant to
a large audience




  We are
  Reason Digital                       www.reasondigital.com
Plan

3. Infographic or data visualisation?
Plan

4. Deconstruct your point into a
series of facts or statements
Plan

5. Gather data & statistics
Plan

6. Choose & order your facts

7. Work this into a cohesive narrative

8. Edit this down, refine it, make it flow
Produce

9. Apply visual methods to your facts
Produce

9. Apply visual methods to your facts
Produce

9. Apply visual methods to your facts
Produce

10. Apply an interesting visual style
Produce

10. Apply an interesting visual style
Produce

11. Choose the right medium
Produce

11. Choose the right medium
Produce

11. Choose the right medium
Promote

12. Jump start the sharing process
www.pinterest.com
                    www.reasondigital.com
5 of 5



                 Recap


We are
Reason Digital             www.reasondigital.com

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Go Visual! (NCVO Annual Conference 2012)

Editor's Notes

  1. Sample workshop