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Go Visual! (NCVO Annual Conference 2012)

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More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591 will help you innovate in your work.

Matt Haworth and Ed Cox, Reason Digital

Visualisation is a highly effective tool that allows you to convey a lot of dense information over a much shorter period of time. Learn how you can grab your target audience’s attention in an instant and how to break down complex ideas into manageable, highimpact chunks.

In this workshop you will learn how to use print and digital mediums to communicate your organisation’s impact in marketing materials, annual reports and funding bids in new and exciting ways. Regardless of your familiarity with the concept, visualisation is a powerful tool you can add to your storytelling and impact measurement toolbox.

Published in: Economy & Finance, Technology
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Go Visual! (NCVO Annual Conference 2012)

  1. 1. Go Visual! - Communicating data Matt Haworth Ed Cox Reason Digital Reason DigitalWe areReason Digital www.reasondigital.com
  2. 2. John Snow - Cholera map (1854) We are Reason Digital www.reasondigital.com
  3. 3. Florence Nightingale - Coxcomb diagram (1858)
  4. 4. Charles Minard - Cattle Consumed in Paris (1858)
  5. 5. Charles Minard - Napoleon’s Russian Invasion (1861)
  6. 6. 1 of 5 Why data mattersWe areReason Digital www.reasondigital.com
  7. 7. Charities are in the business of data We are Reason Digital www.reasondigital.com
  8. 8. http://visualization.geblogs.com
  9. 9. http://opendata.zeit.de
  10. 10. New York Times (2011)
  11. 11. The Guardian (2011)
  12. 12. http://vimeo.com/32681348 We are Reason Digital www.reasondigital.com
  13. 13. We areReason Digital www.reasondigital.com
  14. 14. We areReason Digital www.reasondigital.com
  15. 15. http://blog.okcupid.com www.reasondigital.com
  16. 16. http://blog.okcupid.com www.reasondigital.com
  17. 17. http://blog.okcupid.com www.reasondigital.com
  18. 18. 2 of 5 How charities are using dataWe areReason Digital www.reasondigital.com
  19. 19. We areReason Digital www.reasondigital.com
  20. 20. www.gatesfoundation.org/infographics We are Reason Digital www.reasondigital.com
  21. 21. www.gatesfoundation.org/infographics
  22. 22. www.waterworks.me
  23. 23. Greenpeace - How’s my fishing? (2011)
  24. 24. 3 of 5 Some tools to exploreWe areReason Digital www.reasondigital.com
  25. 25. www.google.com/fusiontables We are Reason Digital www.reasondigital.com
  26. 26. code.google.com/p/google-refine/ We are Reason Digital www.reasondigital.com
  27. 27. www.gapminder.org We are Reason Digital www.reasondigital.com
  28. 28. www.visual.ly We are Reason Digital www.reasondigital.com
  29. 29. 4 of 5 A plan for perfect infographicsWe areReason Digital www.reasondigital.com
  30. 30. Plan1. Have a point, and a purpose We are Reason Digital www.reasondigital.com
  31. 31. Plan2. Make it interesting & relevant toa large audience We are Reason Digital www.reasondigital.com
  32. 32. Plan3. Infographic or data visualisation?
  33. 33. Plan4. Deconstruct your point into aseries of facts or statements
  34. 34. Plan5. Gather data & statistics
  35. 35. Plan6. Choose & order your facts7. Work this into a cohesive narrative8. Edit this down, refine it, make it flow
  36. 36. Produce9. Apply visual methods to your facts
  37. 37. Produce9. Apply visual methods to your facts
  38. 38. Produce9. Apply visual methods to your facts
  39. 39. Produce10. Apply an interesting visual style
  40. 40. Produce10. Apply an interesting visual style
  41. 41. Produce11. Choose the right medium
  42. 42. Produce11. Choose the right medium
  43. 43. Produce11. Choose the right medium
  44. 44. Promote12. Jump start the sharing process
  45. 45. www.pinterest.com www.reasondigital.com
  46. 46. 5 of 5 RecapWe areReason Digital www.reasondigital.com

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