Materials are via Sam Gaddis, Chief Marketing Officer, Mutual Mobile for presentation at South by Southwest (SXSW) Interactive Festival 2014. We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.

1. YOUCAN
USEGLASS
FORGOOD
OR…

9. 31,564unique visitors
1,419submissions

23. WHATGLASSISGOODAT
Comfort
Turn-by-turn
Directions
Capturing Images
Without Interfering
Notifications

24. WHATGLASSISBADAT
Transcribing
Voice
Capturing
Great Images
Organizing
Staying On
While Running
Staying On
(Battery)
StoringBeing Useful
In Sunlight
Maintaining
Connectivity

26. DISILLUSIONMENTDEEPENS

27. “People get angry at Glass. They get angry at you
for wearing Glass. They talk about you openly. It
inspires the most aggressive of passive aggression.”
—Mat Honan

28. “However gorgeous a Bluetooth earpiece, it
fundamentally says that its wearer might need
to make or receive a call at any time.
It makes the wearer look like they jump at the
world’s beck and call rather than engaging
with it on their own terms.”
—Bill Wasik

29. “This new world of wearables will never
arrive if nobody consents to wear them.”
—Sonny Vu

30. The Future
An Asshat

32. Consumer Professional

33. Consumer Professional

34. 19.3%
20.5% 60.1%
Consumer Professional Not Viable
GLASSSIMUSERSUBMISSIONS

36. GOINGBACKTOTHESUBMISSIONS
Combed submissions for
professional use cases.
!
20 interviews with professionals
fitting those profiles.
!
Rebuilt use cases that are viable
and vetted by potential users
Viable Today Use Cases
15.8%
17.5%
21.1%
45.6%
Other Firefighter Medical Police

53. SOWHATUSECASESSTANDUP?

56. Augmented Vision
& Computer Vision

57. Revolutionaryvs.MarginalImprovements

58. THANKS