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MW18 Lightning Talk: Rethinking the Digital MVP, Your Museum's Viable Product

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By Ariana French, American Museum of Natural History, USA

If you’ve ever worked on a digital project using an Agile or iterative methodology, you might have heard of the “MVP”: Minimum Viable Product. An MVP is typically an early version of a digital product, such as a web site or a mobile app, that contains the minimum feature set required to gather more information about users and their desired product experience. By focusing on an MVP approach, digital teams can quickly get their product into the hands of users, gain rapid understanding of audience needs, and determine whether the product is hitting target goals without a large up-front investment.

That’s the basic concept of an MVP―but in practice, the process can look very different. At the American Museum of Natural History, a large web site redesign process surfaced challenges of adhering to an MVP-based approach.

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MW18 Lightning Talk: Rethinking the Digital MVP, Your Museum's Viable Product

  1. 1. Rethinking the Digital MVP: Your Museum’s Viable Product Museums and the Web 2018
  2. 2. What’s an “MVP”? 2April 20,2018 An MVP (Minimum Viable Product) is typically an early version of a digital product, that contains the minimum feature set required to learn what target users want. Rethinking the Digital MVP: Your Museum's Viable Product
  3. 3. 1. Continuous improvement is key MVP is a waypoint, not a final destination 3April 20,2018 Rethinking the Digital MVP: Your Museum's Viable Product
  4. 4. 1. Continuous improvement is key 4April 20,2018 Rethinking the Digital MVP: Your Museum's Viable Product
  5. 5. 2. Focus on user-centered goals – not features 5April 20,2018 Rethinking the Digital MVP: Your Museum's Viable Product
  6. 6. 3. Use relevant data to inform the product roadmap 6April 20,2018 Rethinking the Digital MVP: Your Museum's Viable Product
  7. 7. 4. Adapt and iterate 7April 20,2018 We are what we repeatedly do. - Aristotle Rethinking the Digital MVP: Your Museum's Viable Product
  8. 8. Rethinking the Digital MVP: Recap 1. Continuous improvement is key 2. Focus on visitor-centered goals – not features 3. Use relevant data to inform the product roadmap 4. Adapt and iterate 8April 20,2018 Rethinking the Digital MVP: Your Museum's Viable Product
  9. 9. Let’s continue the discussion Thank you Ariana French American Museum of Natural History @CuriousThirst afrench@amnh.org 9April 20,2018

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