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By Ariana French, American Museum of Natural History, USA
If you’ve ever worked on a digital project using an Agile or iterative methodology, you might have heard of the “MVP”: Minimum Viable Product. An MVP is typically an early version of a digital product, such as a web site or a mobile app, that contains the minimum feature set required to gather more information about users and their desired product experience. By focusing on an MVP approach, digital teams can quickly get their product into the hands of users, gain rapid understanding of audience needs, and determine whether the product is hitting target goals without a large up-front investment.
That’s the basic concept of an MVP―but in practice, the process can look very different. At the American Museum of Natural History, a large web site redesign process surfaced challenges of adhering to an MVP-based approach.