Multisoft Virtual Academy offers an insightful Adobe Analytics training course designed to equip professionals with the skills needed to navigate and utilize Adobe Analytics effectively. This course provides a thorough understanding of how to collect, analyze, and interpret data from various online sources.

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Adobe Analytics Training
Certification

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About Multisoft
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About Course
Multisoft Virtual Academy offers an insightful Adobe Analytics training course designed
to equip professionals with the skills needed to navigate and utilize Adobe Analytics
effectively. This course provides a thorough understanding of how to collect, analyze, and
interpret data from various online sources.

3. info@multisoftvirtualacademy.com www.multisoftvirtualacademy.com (+91) 8130-666-206
Module 1: Web analytics 101
 Introduction to online marketing
 Overview of different marketing channels
Module 2: Metrics in Details and Metrics for Different
Verticals
 Traffic metrics – Page views, visits, Unique visitors
 Engagement metrics – Time on page, Bounce rate, exit rate
 Session time out criteria
 Bounce rate criteria and reasons
 Conversion metrics – Revenue, orders, Form submissions, Conversion rate
 Calculated metrics
 Page views per visit, Average order value
 Form completion rate, Form success rate
 Deep into retail metrics and derivations
Module 3: Deep dive into Metrics for Different Areas of the
Website
 Searches, Null search rate, Search click through rate, Search relevancy
 Cart conversion rate, Checkout conversion rate, Checkout errors
 Evaluating marketing campaigns – Metrics framework for marketing campaigns.
 Mobile app analytics – Metric differences.
 List of depth calculated metrics.
Module 4: Overview of Other Tools within Adobe Analytics
 Adobe data warehouse

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 Report builder
 Activity map
 Adhoc analysis
 Analytics workspace
Module 5: Into the Analytics tool: Reporting and Analytics
 Understanding the reporting structure – Data dimension, Data dimension
elements and metrics
 Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
 Bookmarking, Downloading and scheduling reports
 Building and automating dashboards
 Configuring alerts – based on availability in the account.
Module 6: Segmentation and Calculated Metrics in Adobe
Analytics
 Containers in calculated metrics (excluding functions)
 Overview of segmentation
 Conditions within segments – Sequential, Union, intersection
 Segment stacking and merging segments
 Using segments in a metric
 Types of containers in the segment – Hit, Visit, Visitor
Module 7: Report Suite's
 Concept of Multi suite tagging, roll up report suites
 Virtual report suites

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Module 8: Debugging for both Desktop and Mobile
 Decoding / parsing the image request
 Beacon anatomy
 Mobile app testing
 Various debugging tools – Firebug, Omni bug, Experience cloud debugger,
network console, Fiddler, Charles
Module 9: Variables and Events (predefined / custom)
 Traffic variables (props)
 Listing, participation, Pathing
 Conversion variables (eVars)
 Tracking code, allocation, expiry in eVars
 Merchandising syntax, Binding in eVars (Optional)
 Finding methods (for all) and product finding methods (only for retail)
 Conversion classifications, Classification hierarchies
 Success events – pre-defined and custom success events
 Types of events and event serialization; Participation
 List variables
Module 10: Marketing Channel Processing Rules
 Marketing channel manager
 Marketing channel processing rules
 Marketing channel costs (Optional)
 Marketing channel classifications (Last touch channel details)
 MC expiration

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Module 11: Other Admin Related Topics
 Processing rules (correlating custom variables into variables)
 Internal URL filters
 Customizing calendar and menus
 User management (Creating, maintaining user accounts and groups)
 Classification importer (SAINT classifications)
 Classification rule builder (using regular expressions)
 Data connectors (Purpose and overview)
Module 12: Tagging the site using Launch - Advanced DTM
 Modified architecture flow diagram with DTM/ Launch in place
 Data layer concept
 Tagging the pages with the embed code
 Property creation and configuration
 Tool configuration within the property
 Configuring the data elements
 Page load rules
 Event-based rules
 Direct call rules