Guarulhos Airport Expansion. There new international terminal now offers opportunities for digital, static, indoor and outdoor advertising. This slideshow includes locations and pricing information.
2. Audience Profile
Total number of people who saw advertisements in the airport in 30 days. (Total – 1,014,000).
Education (completed)
59% College
Education
35% High
School
6% Elementary School
50%
50%
MEN
WOMEN
GENDER
SOCIAL ECONOMIC CLASS
73% Upper/Middle
Upper
24% Middle
3% Lower
AGE
31%
21%
25/34 YEARS
OLD
35/44 YEARS
OLD
30% OVER 45
YEARS OLD
18% 18/24 YEARS
OLD
Source: Ipsos Marplan Jan to Dec/13 (Great SP)
3. (873,000) belonging
to the Upper Class,
with age 20 and
over.
7%
Source: Ipsos Marplan - Great SP - Jul 2012 to Jun 2013
Population Over the Age of 18 in the Greater São Paulo
12,456,000
198,000 say they saw
advertisement in the
airport's STATIC panels
16%
143,000 say they saw
advertisement in the
airport's DIGITAL panels
23%
4. 14%
198,000
Source: Ipsos Marplan - Great SP - Jul 2012 to Jun 2013
Have College degrees
85%Have jobs demanding
College degrees
64%
Population Over the Age of 20 who Say they Saw
Advertisement in the Airport's STATIC panels
Intend to buy a car
in the next 12
months.
55%
Intend to travel abroad in
the next 12 months.
On business: 6%
On vacation: 94%
5. 143,000
Source: Ipsos Marplan - Great SP - Jul 2012 to Jun 2013
Have College DegreeS
90%
Have jobs demanding
College degrees
55%
Intend to buy a car in the
next 12 months.
15%
54%
Intend to travel
abroad in the next
12 months.
On business: 12%
On vacation: 88%
Population Over the Age of 20 who Say they Saw
Advertisement in the Airport's DIGITAL panels
43. Quantity: 4
Site: 1.412m x 3.488m x 0.120m (Screen 122’’ Diagonal)
Total Commercial Quotas: 6 quotas
Monthly Price: US$54,078.00 (per quota)
DIGITAL TOTEM
BOARDING - CHECK IN
DGDIGITAL
T3
T3
PUBLIC AREA
44. TV MONITORS
VIDEO WALL
ATRIUM VIDEO WAL
ATRIUM VIDEO WALL + VIDEO WALL + TV MONITORS
Total Commercial Quotas: 10 per terminal
Monthly Insertions: 3,600 insertions of 30” or 6,480 insertions of 15”
Monthly Price: US$49,572.00 (4 terminals)
ATRIUM VIDEO WALL + VIDEO WALL + TV MONITORS
BOARDING / LANDING
DGDIGITAL
RESTRICTED AND
PUBLIC AREAS
T1 / T2
T3 / T4
VIDEO WALL
Quantity: 2 (T1) / 2 (T2) / 3 (T3) / 2 (T4)
Total Size: 3.07m x 1.74m
TV MONITORS
Quantity:
26 (T1) and 26 (T2) - Boarding
32 (T1) and 33 (T2) - Landing
Total Size (format): 42”
ATRIUM VIDEO WALL
Quantity: 1 (T1) / 1 (T2)
Total Size: 3.07m x 1.74m
45. The images
in the mirror
change in
accordance
to the
user’s
presence
T3
Quantity: 4 (2 on Each of the Women’s Bathrooms)
Size: 0.60m x 2.05m
Commercial Quotas: 3 quotas
Monthly Price: US$15,322.00 on terminal
RESTRICTED
AREA
MAGIC MIRROR
BOARDING – WOMEN’S BATHROOMS
DGDIGITAL
46. T3
Quantity: 1 (8 pieces)
Size: 4.10m x 0.58m
Commercial Quotas: 4 quotas on terminal
Monthly Price: US$55,430.00 (T3)
RESTRICTED
AREA
VIDEO WALL IN LINE
BOARDING – TERMINAL ACCESS
DGDIGITAL
ANIMATIONS ACTIVATED BY
THE PRESENCE OF USERS
(INTERACTIVE MODE)
47. T1 / T2
T3
Quantity: 10 (T1 – 5 Domestic and 5 International) / 10 (T2 - 5 Domestic and 5 International) / 10 (T3 - International)
Size: (46’’- 2X2) – 2.05m x 1.16m
Commercial Quotas: 6 quotas per terminal
Monthly Price: US$54,078.00 (Terminals 1+2+3) : R$ 120.000,00 (Terminais 1+2+3)
Monthly Price: US$14,421.00 (Terminal 1 or 2)
Monthly Price: US$25,237.00 (Terminal 3)
RESTRICTED
AREA
BOARDING AREA VIDEO WALL
BOARDING
DGDIGITAL
48. VIDEO WALL
PROJECTION ON THE FLOOR VIDEO WALL
VIDEO WALL
PROJECTION ON THE FLOOR
DYKE 5 – LANDING – END OF CORRIDOR
BEGINNING OF ESCALATOR
T3
Quantity: 1
Size: 4.10m x 1.16m
Commercial Quotas: 4 quotas on terminal
Monthly Price: US$54,078.00 on terminal
RESTRICTED
AREA
VIDEO WALL WITH PROJECTION
LANDING – ACCESS TO BAGGAGE CLAIM
DGDIGITAL
49. T2/T3
Quantity: 7 (T2 - 3 Domestic + 4 International) / 7 (T3)
Size: 2.45m x 0.70m
Commercial Quotas: 6 quotas per terminal
Monthly Price: US$25,237.00 per terminal
RESTRICTED
AREA
BAGGAGE CLAIM (DOUBLE FACE)
LANDING
DGDIGITAL
50. 3
TERMINAL
CHECK-IN / BOARDING CONTROL / LOUNGE STORE / BOARDING CORRIDORS
BOARDING – 9TH FLOOR
MAGIC MIRROR
VIDEO WALL
IN LINE
VIDEO WALL
VIDEO WALL
Boarding Area
51. PASSPORT CONTROL / BAGGAGE CLAIM / CUSTOMS / ARRIVAL HALL
LANDING – GROUND FLOOR
BAGGAGE
CLAIM
BAGGAGE
CLAIM
BAGGAGE
CLAIM
BAGGAGE
CLAIM
BAGGAGE
CLAIM
BAGGAGE
CLAIM
BAGGAGE
CLAIM
VIDEO WALL +
PROJECTION
3
TERMINAL
VIDEO WALL
LANDING