1. University of Ottawa – Université d‘Ottawa
MCG4190C Product Design and Developement
Final Project Presentation - CellMicro
Klugmann, Anna; 8008167
Jamal, Beshari; 5461840
Ottawa, April 20th 2015

2. Slide 2
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Product Description & Benefits
Mission Statement: A Mount for magnifying lenses
Product Description Easy-to-assemble mount for interchangeable magnifying lenses with
lighting and height adjustment functions
Benefit Proposition Multiple magnifications
Easy-to-assemble
Price competitive
Key Business Goals Push new flexible mold-less lens fabrication method
Foster wide accessibility to magnifying technology
Gain 1% sales of primary market
Target Markets Primary market: Private Households with children aged 5 to 14 in Canada
[1.796 million]
Secondary market: Educational Institutions, developing countries.
Critical Assumptions (and
Constraints)
Compatible with magnifying lenses produced via mold-less lens
fabrication method
Stakeholder Users [Kids, Teens, Adult recreational users], Educational Institutions
[Elementary School, Middle School, High School, Science clubs], Legal
guardians, Procurement organizations in the educational sector [OECM],
Resellers [Toy stores], Manufacturing

3. Slide 3
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Critical Customer Needs
Identified by number of mentions
The microscope allows for magnification. ***
The microscope is affordable. ***
The microscope is able to capture images. **
The microscope allows for accurate magnification/ focus. **
The microscope can be assembled. **
The microscope is safe. **
The microscope is easy to use. **

4. Slide 4
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Benchmarking
GeoSafari Jr.
My First Microscope
Thames and Kosmos
Biology Tk2 Scope
ArTec
LED 40x Microscope
GeoSafari
Tuff Scope
Learning resources
primary microscope

5. Slide 5
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Final Target Specifications
February 10th, 2015
Metric#
Metric
Importance
Units
FinalSpecs
1 Pricing 5 US$ 35
3 Number of parts 3 Units 20
4 Cost of Material 4 subj 3
5 Number of different magnification lenses 3 Units 3
6 Maximum Magnification 4 Times (X) 100
7 Range of hight adjustemnt 3 cm 7
8 Min. possible hight increment 3 mm 1
9 Lominous intensity 3 Units of LED's 2
10 Compatibility with picture taking device 4 List 4 different types of phones
11 Lens-specimen-eyepeace-lightsource alignment max offset 4 subj 4
12 Minimal part size 3 cm 4x1
13 Number of preassembled subassemblies 2 Units 3
14 Number of tools needed 1 Units 1
15 Time to assemble 3 min 25
16 Weight 2 kg 1,5
17 Size of complete Micro 2 HxLxD cm³ 20x15x10
18 Type of eyepeace 2 No. of oculars 1
19 Number of adjustment knobs 3 Units 1
20 Diameter of adjustemnt knobs 3 cm 4
21 Number of loose parts 5 Units 0
22 Age specification 2 Years 5+

6. Slide 6
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Concept Generation
Slide Projector Carousel Moveable table

7. Slide 7
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Concept Generation
Ball Screw Double Adjustment Phone Microscope

8. Slide 8
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Concept Selection – Slected Concepts

9. Slide 9
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Key Uncertainties
Reaction between lens & mobile phone autofocus
Biggest lens diameter producible
Space needed between eye/camera and lens
Intensity of light needed
Design of a comfortable eyepieces
Positioning of camera and buttons on different phones
Maximum & minimum distance from sample to lens

10. Slide 10
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Updated Target Specifications
March 1st, 2015
Metric#
Metric
Importance
Units
FinalSpecs
1 Pricing 5 US$ 35
3 Number of parts 3 Units 20
4 Cost of Material 4 subj 3
5 Number of different magnification lenses 3 Units 3
6 Maximum Magnification 4 Times (X) 100
7 Range of hight adjustemnt 3 cm 2
8 Min. possible hight increment 3 mm 1
9 Lominous intensity 3 Units of LED's 2
10 Compatibility with picture taking device 4 List 4 different types of phones
11 Lens-specimen-eyepeace-lightsource alignment max offset 4 subj 4
12 Minimal part size 3 cm 4x1
13 Number of preassembled subassemblies 2 Units 3
14 Number of tools needed 1 Units 1
15 Time to assemble 3 min 25
16 Weight 2 kg 1,5
17 Size of complete Micro 2 HxLxD cm³ 20x15x10
18 Type of eyepeace 2 No. of oculars 1
19 Number of adjustment knobs 3 Units 1
20 Diameter of adjustemnt knobs 3 cm 4
21 Number of loose parts 5 Units 0
22 Age specification 2 Years 5+

11. Slide 11
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
New Concept – Exploded View

12. Slide 12
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
New Concept – Rendered Image

13. Slide 13
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Calculations
Friction Calculation
Spring Calculations
Lead Screw Calculations
Bending and Shearstress Calculations

14. Slide 14
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Make or Buy

15. Slide 15
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Manufacturing Process

16. Slide 16
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Lessons Learned on Manufacturing
Avoid square holes & key holes
Avoid blind holes
Communicat as direct as possible
Chamfers
Tolerances
Manufacture parts together

17. Slide 17
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Prototype - Assembled

18. Slide 18
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Prototype – Disassembled

19. Slide 19
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Budget
Total: $347.09
54%
27%
5%
5%
5% 2%
1%
1%
Outsourced parts
Polymer Lens
Electronic Parts
Rubber Parts
Metal Parts
Plexiglas Part
Lens Fixture
Fasteners

20. Slide 20
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Possible Improvements (1)
Functionality
Shorten gap between lens and phone camera for shorter focal lengths
Improve ease of alignment
Improve handling and grip
Appearance
Reduce overall height
Coordinate material colors

21. Slide 21
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Possible Improvements (2)
Assembly
Snapfits instead of Screws
Manufacturability
Use round or oval shapes for support and alignment beams
Avoid using a key hole as holding mechanism for the light box
Work with chamfers and tolerances on all parts

22. Slide 22
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Goals vs. Achievements
April 19th, 2015
Metric#
Metric
Importance
Units
FinalSpecs
Achieved
Specs
1 Pricing/Cost 5 US$ 35 18.98
3 Number of parts 3 Units 20 27[19]
4 Cost of Material 4 subj 3 3
5 Number of different magnification lenses 3 Units 3 2
6 Maximum Magnification 4 Times (X) 100 -
7 Range of hight adjustemnt 3 cm 2 1.75
8 Min. possible hight increment 3 mm 1  0
9 Lominous intensity 3 lm 50 65
10 Compatibility with picture taking device 4 List 4 phones > 4 phones
11 Lens-specimen-eyepiece-lightsource alignment max offset 4 subj 4 2
12 Minimal part size 3 cm 4 x 1 5.3 x 2.5
13 Number of preassembled subassemblies 2 Units 3 1
14 Number of tools needed 1 Units 1 1
15 Time to assemble 3 min 25 10
16 Weight 2 kg 1.5 1
17 Size of complete Micro 2 HxLxW cm3 20 x 15 x 10 15.3 x 6.9 x 5.4
18 Number of adjustment knobs 3 Units 1 1
19 Diameter of adjustemnt knobs 3 cm 4 5.4
20 Number of loose parts 5 Units 0 2
21 Age specification 2 Years 5+ >5

23. Slide 23
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Goals vs. Achievements
Fully Addressed Critical Customer Needs
The microscope is affordable***
The microscope allows for magnification***
The microscope is able to capture images**
The microscope is easy to assemble**
Not Fully Addressed Customer Needs
The microscope allows for accurate magnification / focus**
The microscope is safe to use**
The mircroscope is easy to use**

24. Slide 24
April 20th 2015
MCG 4190C Product Design and Developement
Klugmann, Anna; Jamal, Beshari
Thank you for your attention!
Anna Klugmann
Beshari Jamal
Students
aklug072@uottawa.ca
beshjm@gmail.com