Digital marketing is the marketing of products or services using digital technologies. It identifies customer needs through digital interactions and aims to satisfy them in a profitable way. The key activities involve identifying customer needs from digital sources, anticipating questions, satisfying customers with prompt digital responses, and doing so efficiently through automated and integrated digital systems. Tesla's digital marketing strategy focuses on their website, social media presence on platforms like YouTube, Facebook and Twitter, and mobile applications to promote their high-end electric vehicles to wealthy, tech-savvy customers concerned with the environment.

1. Digital Marketing
TESLA INC.CASE STUDY

2. What is Marketing ?
• Marketing is defined by the American MarketingAssociation as "the
activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large."
• Sales Process Engineering perspective, marketing is "a set of
processes that are interconnected and interdependent with other
functions" of a business aimed at achieving customer interest and
satisfaction.
• Philip Kotler defines marketing as Satisfying needs and wants through
an exchange process.

3. What is Digital
• (of signals or data) expressed as series of the digits 0 and 1, typically
represented by values of a physical quantity such as voltage or
magnetic polarization.

4. So, What is Digital Marketing ?
• Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium.
• It is the process of identifying and satisfying customer needs by the use of
all direct and indirect digital solutions in a profitable way “ Muhammad
Eddieb”.

5. 8 key DM activities to manage in all organizations

6. What does digital marketing involve?

7. What does digital marketing involve?
Identify
➢needs from
customer
-Comments,
enquiries ,
requests ,
complaint
Via
➢email ,chat
rooms, sales
patterns, data
analytics
Anticipate
➢customers
questions
➢collaborative
filtering
➢data mining
➢cookie
Satisfy
➢prompt
responses
➢punctual
deliveries
➢order status
updates
➢helpful
reminders
➢after-sales
services
Efficiently
➢in an
automated
way
➢integrated
with CRM
systems
➢mass
customization
http://bit.ly/2XWMLU0

8. Sloppy Digital
Marketing
➢broken sites,
➢delayed deliveries,
➢impersonal responses,
➢non-responses.

9. Digital Media
Types

10. Inbound Marketing
vs
Digital Marketing

15. Digital
Marketing
Essential Tools

17. TESLA Inc.

18. TESLA Inc. STP
• Segmentation
the lower volume,
the price-
insensitive
performance-car
segment
• Targeting
the rich and
affluent who are
willing to spend
more compared to
their vehicles
• Positioning
positioning
statement
“the only stylish car
that can go from 0
to 100 in 3 seconds
without a drop of
oil”

19. Customer analysis in the marketing
strategy of Tesla
The typical customers of the brand are:-
➢Business executives
➢Entrepreneurs
➢Tech-savvy
➢Greenfriendly
➢Wealthy

20. TESLA Digital Presence
• Approved a budget of 52 US dollars for marketing purposes
• Uses its PR team to create positive brand awareness
• It deals highly via its website, blog, forums
• Creates a viral buzz at the launch of any new product
• More than 215 videos are uploaded on itsYouTube channel
• uses Facebook &Twitter pages for maximum benefit and has more
than 2.2 million followers

21. TESLA Digital Channels
MOBILE
VIDEOS
• viral videos
• word-of-
mouth
• unique
storefronts
• superior
product
MOBILE
APPLICATION SOCIAL MEDIA
SHOWROOMING
& WEBROOMING
• the full
control over
Tesla
• every small
info
which is
available
• twitter page
• Facebook
• YouTube
• Blogs
• does not sell
their cars
through
third party
• Online full
customizati
on