Business plan for ricks company.

1. Name: Muhammad Aetsam Rasheed, Muhammad Hassan, Ahmed Mumtaz,
Muhammad Umer Ejaz, Ali Kamran
Roll No: E20BBA019, E20BBA011, E20BBA003, E20BBA035, E20BBA044
Program: BBA 2years (Evening)
Session: 2020-2022
Section: A
Subject: Marketing

2. Eco Bricks

3. Recycle the Present Save the Future

4. ECO Bricks
Introduction:
 Ecobricks are a sustainable way to reuse non-biodegradable plastic waste as
plastic waste is regarded as a long-lasting and durable material for example a
small plastic bottle can take upto 450 years to decompose.
 Eco bricks help keeping plastic out of the ecosystem and prevents the
contamination of the environment.
 If the plastic waste cannot be decomposed it can at least be managed to
reduce its adverse effects to the ecosystem.
 This is the core reason to develop this product.

5. History:
 The story of EcoBricks starts in Guatemala, and takes us, via the Philippines,
to South Africa.
 Susanna Heisse, an environmental activist in Guatemala developed the first
construction system with Eco bricks in 2003.
 She built a wall out of them, which became an inspiration to others around
the world.
 This led to one of the first towns in South Africa called Greyton to design
schools, community gardens and an eco village based on this concept.

6. Objectives:
 Accumulation of plastic waste can result into hazardous affect to
both human and plant life.
 Accumulation of plastic waste is a great threat to our environment.

7.  To make use of large hazardous waste plastic into effective manners.
 To reduce cost of construction material by using cost effective bricks.
 As we know plastic waste cannot be decomposed so we should work towards
managing it smartly.

8. Advantages
 It has low cost of production.
 It can be use for longer period of time.
 It is 26% light weight than conventional bricks.
 It is 2.5 times stronger than conventional bricks.
 It is very durable than conventional bricks.
 These can again be recycled into bricks or other things.

9.  It is water resistant, stronger and economical.
 Plastic is very good insulator of electricity.
 Plastic is a good binder
 Difficult to break the bricks
 Difficult to make scratch on the bricks.
 Using plastic can reduce the need for natural resources.

10. Integrative Marketing Plan
WE WILL BE TALKING ABOUT 4P’S
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE

11. Product:

12. Product
MATERIAL REQUIRED
 Plastic Waste
 Foundry Ash

13. Architecture Uses
1. Building Houses
2. Roads
3. Tuff Tiles
4. Other Construction Purposes

14. Price:
Pricing Strategy
 Market Penetration:

16. Thanks!