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NR327 Maternal Child Nursing
RUA: Discharge Teaching Guidelines
NR327 Discharge Teaching Guidelines
Revised: May2020
11
Purpose
The purpose of this assignment is to provide the student an
opportunity to practice patient teaching using information
required through the NR327 course.
Course outcomes
This assignment enables the student to meet the following
course outcomes:
CO #1: Demonstrate understanding of developmental, cognitive,
psychosocial, cultural, and physiological life
processes of the woman as she progresses from the onset of
menses through the childbearing period, and
concluding with menopause. (PO #1)
CO #4: Initiate use of appropriate resources based on healthcare
issues mutually identified with clients and their
family units. (PO #2)
CO #5: Employ communication and therapeutic relationship
skills with childbearing clients and their families during
the perinatal period in acute care and outpatient settings. (PO
#3)
CO #6: Demonstrate effective clinical decision-making
concerning the nursing care of perinatal clients and their
families based on critical thinking skills; legal, ethical, and
professional standards and principles; and nursing
research findings. (PO #4, #6, and #8)
CO #7: Develop a plan to meet personal, professional, and
educational goals, including an investigation of
healthcare organizations relevant to these clients. (PO #5)
CO #8: Provide nursing care using multiple nursing roles as
appropriate to perinatal clients and their families,
recognizing the holistic approach in facilitating healing. (PO
#6)
Due date
Your faculty member will inform you when this assignment is
due. The Late Assignment Policy applies to this
assignment.
Total points possible: 100 points
Preparing the assignment
Follow these guidelines when completing this assignment.
Speak with your faculty member if you have questions.
• Students can do this project either individually or in groups.
Consult with your course instructor about the size of
the groups or the number of individual projects that can be
accommodated.
• As part of this project, you will select a teaching topic of your
choice related to the course topics (i.e., women’s
health, newborn, maternity). Consult with faculty for approval
of your selected topic.
• Complete an outline and submit to dropbox.
• Construct your project using a software tool or application you
are familiar with (i.e., Google Docs, Microsoft
Word 2010 or later, PowerPoint, Prezi, or a video platform).
These guidelines apply to each individual student and should be
adjusted per size of the group. (For example, an
individual would do five slides, and if there are three members
in the group, the group should create a 15-slide
presentation. Similarly, a three-member group would do a 4.5–6
minute video rather than a 2-minute video.)
2 NR327 Discharge Teaching Guidelines Revised:
May2020
21
• PowerPoint or Prezi:
o Five slides maximum, excluding title and reference slides
o Follow 7-point rule for PowerPoint
• Brochure
o Front and back, trifold
o 12-point font
• Video (i.e., commercial, public service announcement)
o Content 1.5–2 minutes in length
o Reference list must be provided to instructor by the due date
• Trifold Poster Presentation
o Reference list attached to back of poster board
The project will be graded on quality of the teaching project,
accuracy of information, use of citations, use of Standard
English grammar, sentence structure, creativity, and overall
organization.
Follow the directions and grading criteria closely; your project
will be graded on the criteria found in the rubric. Any
questions about your project should be directed to your faculty.
The individual or group will synthesize the research information
and develop a teaching project of their choice, which
should include the following.
1. Topic - 5 points/5%
• Identification of selected topic presented to and approved by
faculty, as advised (so other class members
can select a different topic and avoid repetition).
2. Peer Review - 5 points/5%
• Submit copy of graded rubric and student evaluations. Student
evaluated:
3. Outline – 10 points/10%
• Complete outline with details under each section. Include
references. Outline must be submitted to
dropbox.
4. Introduction to Topic and Reference One Statistic - 10
points/10%
• Describe the selected topic in the project and provide at least
one statistic supporting the importance of
the topic. This statistic must be from an original source.
5. Identification of Risk Factors and/or Benefits - 10
points/10%
• Compile 4-5 risk factors and/or benefits related to the selected
topic.
6. Referral to Professional and Community‐ Based Resources -
10 points/10%
• Provide one referral to each of the following:
o A professional organization
o A community-based resource
o Include contact information for these resources (i.e., phone
number, e-mail, website or link)
o Include a statement describing the role, resources, and/or
services of the organizations or resources
and their potential impact on the selected topic
3 NR327 Discharge Teaching Guidelines Revised:
May2020
31
7. Health Promotion Recommendations - 10 points/10%
• Report three evidence-based health promotion
recommendations. Provide rationale from scholarly
sources to support your recommendations.
8. Audio/Visual Creativity - 10 points/10%
• Audio/visual effects and creativity
• Project is eye-catching, but graphics do not distract from the
purpose of providing information.
• The font style and size are appropriate for the target audience.
• Information is logical, cohesive, and audience appropriate;
appropriate use of terminology is shown.
• Audio must be clear and discernible.
9. Clarity of Writing - 10 points/10%
• Use of standard English grammar and sentence structure. No
spelling errors or typographical errors.
Organized around the required components using appropriate
content.
• For writing assistance (APA formatting, or grammar) visit the
Citation and Writing Assistance: Writing
Papers at CU page in the online library.
10. APA format, grammar, and punctuation - 10 points/10%
• All information taken from another source, even if
summarized, must be appropriately cited in the
manuscript and listed on the Reference page using APA
formatting. Citations must be in-text and on the
Reference page.
11. Final Presentation - 10 points/10%
• Speaker maintains good eye contact with the audience and is
appropriately animated (e.g., gestures,
moving around, etc.).
• Speaker uses a clear, audible voice; delivery is poised,
controlled, and smooth.
• Good language skills and pronunciation are used.
• Length of presentation is within the assigned time limits.
Information was well communicated.
For writing assistance (APA formatting or grammar), visit the
Citation and Writing Assistance: Writing Papers at CU page
in the online library.
https://library.chamberlain.edu/apa
NR327 Maternal Child Nursing
RUA: Discharge Teaching Guidelines
NR327 Discharge Teaching Guidelines Revised:
May2020
41
Grading Rubric
Criteria are met when the student’s application of knowledge
within the paper demonstrates achievement of the outcomes for
this assignment.
Assignment Section and
Required Criteria
(Points possible/% of total points available)
Highest Level of
Performance
High Level of
Performance
Satisfactory
Level of
Performance
Unsatisfactory
Level of
Performance
Section not
present in
paper
Topic Selection
(5 points/5%)
5 points 0 points
Required criteria
Identification of selected topic presented to and
approved by faculty, as advised (so other class members
can select a different topic and avoid repetition).
Includes no fewer than 1 requirement for section. No
requirements for
this section
presented.
Peer Review
(5 points/5%)
5 points 0 points
Required criteria
Submit copy of graded rubric with student evaluations.
*Name of Student Evaluated:
Includes no fewer than 1 requirement for section. No
requirements for
this section
presented.
Outline
(10 points/10%)
10 points 6 points 0 points
Required criteria
1. Complete outline with details under each section.
2. Include references.
3. Outline must be submitted to dropbox.
Includes no fewer than 3 requirements for section. Includes 2 or
fewer
requirements for
section.
No requirements for
this section
presented.
Introduction to Topic and Reference One
Statistic
(10 points/10%)
10 points 9 points
8 points
0 points
Required criteria
1. Describe the selected topic in the project.
2. Provide at least one statistic supporting the
importance of the topic.
3. This statistic must be from an original source.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes no less than 1 requirements for
section.
.
No requirements for
this section
presented.
NR327 Maternal Child Nursing
RUA: Discharge Teaching Guidelines
NR327 Discharge Teaching Guidelines Revised:
May2020
51
Identification of Risk Factors and/or Benefits
(10 points/10%)
10 points 9 points 8 points 7 points 0 points
1. Compile 4-5 risk factors and/or benefits related to
the selected topic.
Includes no fewer
than 4-5
requirements for
section.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes 1 or fewer
requirements for
section.
No requirements for
this section
presented.
Referral to Professional and Community‐ Based
Resources
(10 points/10%)
10 points 9 points 8 points 7 points 0 points
Required criteria
1. Provide a referral to a professional organization.
2. Provide a referral to a community-based resource.
3. Include contact information for these resources (i.e.,
phone number, e-mail, website or link).
4. Include a statement describing the role, resources,
and/or services of the organizations or resources and
their potential impact on the selected topic.
Includes no fewer
than 4
requirements for
section.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes 1 or less
requirement for
section.
No requirements for
this section
presented.
Health Promotion Recommendations
(10 points/10%)
10 points 9 points 8 points 7 points 0 points
Required criteria
1.Report three evidence-based health promotion
recommendations with rationale from scholarly
sources to support your recommendations.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes no less than
1 requirements for
section.
Section present, yet
includes no scholarly
sources.
No requirements for
this section
presented.
Audio/Visual Creativity
(10 points/10%)
10 points 9 points 8 points 7 points 0 points
Required criteria
1. Project is eye-catching, but graphics do not distract
from the purpose of providing information.
2. The font style and size are appropriate for the target
audience.
3. Information is logical, cohesive, and audience
appropriate.
Includes no fewer
than 4 requirements
for section.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes 1 or fewer
requirements for
section.
No requirements for
this section
presented.
NR327 Maternal Child Nursing
RUA: Discharge Teaching Guidelines
NR327 Discharge Teaching Guidelines Revised:
May2020
61
4. Audio must be clear and discernible.
Clarity of Writing
(10 points/10%)
10 points 9 points 7 points 0 points
Required criteria
1. Use of standard English grammar and sentence
structure.
2. No spelling errors or typographical errors.
3. Organized around the required components using
appropriate content.
Includes no fewer
than 3 requirements
for section.
Includes no fewer
than 2 requirements
for section.
Includes no less than 1 requirements for
section.
No requirements for
this section
presented.
APA: Current Edition, Format, Grammar, and
Punctuation
(10 points/10%)
10 points 5 points 0 points
Required criteria
1. All information taken from another source, even if
summarized, must be appropriately cited in the
manuscript.
2. Sources must be listed on the Reference page using
APA formatting.
Includes no fewer
than 2 requirements
for section.
Includes no less than 1 requirements for section. No
requirements for
this section
presented.
Final Presentation
(10 points/10%)
10 points 9 points 8 points 7 points 0 points
Required criteria
1. Speaker maintains good eye contact with
the audience and is appropriately animated
(e.g., gestures, moving around, etc.).
2. Speaker uses a clear, audible voice.
3. Delivery is poised, controlled, and smooth.
4. Good language skills and pronunciation are
used.
5. Length of presentation is within the
assigned time limits.
6. Information is well communicated.
Includes no fewer
than 5 requirements
for section.
Includes no fewer
than 4 requirements
for section.
Includes no less than
3 requirements for
section.
Includes no less than
2 requirements for
section
No requirements for
this section
presented.
Total Points Possible = 100 points
Discussion Question
Generational differences in response to marketing campaigns
Every generation “has its own needs, values, and consumption
patterns” (Lamb et. al., 2021, p. 54), and it is up to marketers to
ensure that they are properly marketing to their target
demographic. This does not mean that an advertisement from a
decade ago geared towards individuals in their 30’s will appeal
to today’s 30-something-year-olds. As the world changes, the
music, images, and references that appeal to age classes change
as well. A great example of this is the use of late 90’s/early
2000’s music in commercials recently, such as Discover Card’s
use of Shaggy’s 2000 song “It wasn’t me” (iSpot.tv, 2022, 1) to
market a credit card and Samsung’s use of Backstreet Boys’
1999 song “I want it that way” (iSpot.tv, 2022, 2), to market a
phone purchase. These companies are looking to appeal to
adults that are of the age to make big purchases/decisions such
as getting another credit card or buying a phone for a
teen/tween son or daughter. These adults are in the generation
who grew up in the 90’s, and thus find music and references
such as the above nostalgic and entertaining. This subtle
marketing can influence the purchase of the goods or service
being marketed in ways that more overt marketing could not.
International trade agreements throughout the world
Pages 80-85 of MKTG13: Principles of Marketing (Lamb et. al.,
2021) covers various trade agreements across countries. Many
of these trade agreements remove tariffs and limits on imported
goods, and some agreements create complete free trade. In fact,
it would seem that most developed countries, and many
developing countries, are involved in these trade agreements.
Free trade is a cornerstone of globalization, as it creates
“competition to drive down prices and increase product service
quality” (Lamb et. al., 2021, p. 73) and supports the local and
global economy. Countries that are not involved in any of these
agreements should examine the “why” (is it lower quality
products? Poor working conditions? Products priced above the
global market equilibrium price?) and adjust these inputs in
order to take advantage of the benefits of free (or low -cost)
international trade.
Additional complications in the global marketing mix
In chapter 2 of MKTG13: Principles of Marketing, Lamb et. al.
(2021) highlight the four P’s of the marketing mix: production,
place, promotion, and pricing. While these apply in any
marketing context, there are additional factors within each of
these principles when looking at the global marketing mix
(Lamb et. al., 2021, pp. 90-95). In a single market, product
standardization is king. However, in a global market adapting a
product to better fit the local market, as well as creating new
products for local markets, will ensure company longevity in
the market. Lamb et. al. (2021) uses the examples of different
Pringles and Oreo flavors for different countries to best speak
to the tastes of consumers in those markets (p. 91). Constantly
fluctuating exchange rates also impacts the fourth P in the
marketing mix, pricing. Depreciating currency will lead to price
increases for imported goods and appreciating currency will
lead to price decreases (well, maybe not…) for imported goods
(Lamb et. al., 2021, p. 93). Despite no production costs
changing, the change in exchange rate can influence the price of
a good in a country, making consumers more or less likely to
purchase a product. If the value of currency in that country
depreciates, importers of goods need to evaluate other aspects
of their marketing mix in order to keep sales of their product
up.
References:
iSpot.tv (2022). Discover Card TV spot, ‘Straight’ song by
Shaggy. Retrieved from https://www.ispot.tv/ad/qR9s/discover -
card-fraud-protection-song-by-shaggy (Links to an external
site.)
iSpot.tv (2022). Samsung Mobile TV spot, ‘You are the gift’
song by Backstreet Boys. Retrieved from
https://www.ispot.tv/ad/qR57/samsung-mobile-you-are-the-gift-
song-by-backstreet-boys (Links to an external site.)
Lamb, C., Hair, J., & McDaniel, C. (2021). MKTG13: Principles
of marketing. Boston, MA: Cengage.

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NR327 Maternal Child Nursing RUA Discharge Teaching Gu

  • 1. NR327 Maternal Child Nursing RUA: Discharge Teaching Guidelines NR327 Discharge Teaching Guidelines Revised: May2020 11 Purpose The purpose of this assignment is to provide the student an opportunity to practice patient teaching using information required through the NR327 course. Course outcomes This assignment enables the student to meet the following course outcomes: CO #1: Demonstrate understanding of developmental, cognitive, psychosocial, cultural, and physiological life processes of the woman as she progresses from the onset of menses through the childbearing period, and concluding with menopause. (PO #1) CO #4: Initiate use of appropriate resources based on healthcare issues mutually identified with clients and their family units. (PO #2) CO #5: Employ communication and therapeutic relationship skills with childbearing clients and their families during the perinatal period in acute care and outpatient settings. (PO #3)
  • 2. CO #6: Demonstrate effective clinical decision-making concerning the nursing care of perinatal clients and their families based on critical thinking skills; legal, ethical, and professional standards and principles; and nursing research findings. (PO #4, #6, and #8) CO #7: Develop a plan to meet personal, professional, and educational goals, including an investigation of healthcare organizations relevant to these clients. (PO #5) CO #8: Provide nursing care using multiple nursing roles as appropriate to perinatal clients and their families, recognizing the holistic approach in facilitating healing. (PO #6) Due date Your faculty member will inform you when this assignment is due. The Late Assignment Policy applies to this assignment. Total points possible: 100 points Preparing the assignment Follow these guidelines when completing this assignment. Speak with your faculty member if you have questions. • Students can do this project either individually or in groups. Consult with your course instructor about the size of the groups or the number of individual projects that can be accommodated. • As part of this project, you will select a teaching topic of your choice related to the course topics (i.e., women’s health, newborn, maternity). Consult with faculty for approval of your selected topic.
  • 3. • Complete an outline and submit to dropbox. • Construct your project using a software tool or application you are familiar with (i.e., Google Docs, Microsoft Word 2010 or later, PowerPoint, Prezi, or a video platform). These guidelines apply to each individual student and should be adjusted per size of the group. (For example, an individual would do five slides, and if there are three members in the group, the group should create a 15-slide presentation. Similarly, a three-member group would do a 4.5–6 minute video rather than a 2-minute video.) 2 NR327 Discharge Teaching Guidelines Revised: May2020 21 • PowerPoint or Prezi: o Five slides maximum, excluding title and reference slides o Follow 7-point rule for PowerPoint • Brochure o Front and back, trifold o 12-point font • Video (i.e., commercial, public service announcement) o Content 1.5–2 minutes in length o Reference list must be provided to instructor by the due date • Trifold Poster Presentation o Reference list attached to back of poster board
  • 4. The project will be graded on quality of the teaching project, accuracy of information, use of citations, use of Standard English grammar, sentence structure, creativity, and overall organization. Follow the directions and grading criteria closely; your project will be graded on the criteria found in the rubric. Any questions about your project should be directed to your faculty. The individual or group will synthesize the research information and develop a teaching project of their choice, which should include the following. 1. Topic - 5 points/5% • Identification of selected topic presented to and approved by faculty, as advised (so other class members can select a different topic and avoid repetition). 2. Peer Review - 5 points/5% • Submit copy of graded rubric and student evaluations. Student evaluated: 3. Outline – 10 points/10% • Complete outline with details under each section. Include references. Outline must be submitted to dropbox. 4. Introduction to Topic and Reference One Statistic - 10 points/10% • Describe the selected topic in the project and provide at least one statistic supporting the importance of
  • 5. the topic. This statistic must be from an original source. 5. Identification of Risk Factors and/or Benefits - 10 points/10% • Compile 4-5 risk factors and/or benefits related to the selected topic. 6. Referral to Professional and Community‐ Based Resources - 10 points/10% • Provide one referral to each of the following: o A professional organization o A community-based resource o Include contact information for these resources (i.e., phone number, e-mail, website or link) o Include a statement describing the role, resources, and/or services of the organizations or resources and their potential impact on the selected topic 3 NR327 Discharge Teaching Guidelines Revised: May2020 31 7. Health Promotion Recommendations - 10 points/10% • Report three evidence-based health promotion recommendations. Provide rationale from scholarly sources to support your recommendations. 8. Audio/Visual Creativity - 10 points/10% • Audio/visual effects and creativity
  • 6. • Project is eye-catching, but graphics do not distract from the purpose of providing information. • The font style and size are appropriate for the target audience. • Information is logical, cohesive, and audience appropriate; appropriate use of terminology is shown. • Audio must be clear and discernible. 9. Clarity of Writing - 10 points/10% • Use of standard English grammar and sentence structure. No spelling errors or typographical errors. Organized around the required components using appropriate content. • For writing assistance (APA formatting, or grammar) visit the Citation and Writing Assistance: Writing Papers at CU page in the online library. 10. APA format, grammar, and punctuation - 10 points/10% • All information taken from another source, even if summarized, must be appropriately cited in the manuscript and listed on the Reference page using APA formatting. Citations must be in-text and on the Reference page. 11. Final Presentation - 10 points/10% • Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). • Speaker uses a clear, audible voice; delivery is poised, controlled, and smooth.
  • 7. • Good language skills and pronunciation are used. • Length of presentation is within the assigned time limits. Information was well communicated. For writing assistance (APA formatting or grammar), visit the Citation and Writing Assistance: Writing Papers at CU page in the online library. https://library.chamberlain.edu/apa NR327 Maternal Child Nursing RUA: Discharge Teaching Guidelines NR327 Discharge Teaching Guidelines Revised: May2020 41 Grading Rubric Criteria are met when the student’s application of knowledge within the paper demonstrates achievement of the outcomes for this assignment. Assignment Section and Required Criteria (Points possible/% of total points available) Highest Level of Performance
  • 8. High Level of Performance Satisfactory Level of Performance Unsatisfactory Level of Performance Section not present in paper Topic Selection (5 points/5%) 5 points 0 points Required criteria Identification of selected topic presented to and approved by faculty, as advised (so other class members can select a different topic and avoid repetition). Includes no fewer than 1 requirement for section. No requirements for this section presented. Peer Review (5 points/5%)
  • 9. 5 points 0 points Required criteria Submit copy of graded rubric with student evaluations. *Name of Student Evaluated: Includes no fewer than 1 requirement for section. No requirements for this section presented. Outline (10 points/10%) 10 points 6 points 0 points Required criteria 1. Complete outline with details under each section. 2. Include references. 3. Outline must be submitted to dropbox. Includes no fewer than 3 requirements for section. Includes 2 or fewer requirements for section. No requirements for this section presented. Introduction to Topic and Reference One Statistic (10 points/10%)
  • 10. 10 points 9 points 8 points 0 points Required criteria 1. Describe the selected topic in the project. 2. Provide at least one statistic supporting the importance of the topic. 3. This statistic must be from an original source. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section. Includes no less than 1 requirements for section. . No requirements for this section presented. NR327 Maternal Child Nursing
  • 11. RUA: Discharge Teaching Guidelines NR327 Discharge Teaching Guidelines Revised: May2020 51 Identification of Risk Factors and/or Benefits (10 points/10%) 10 points 9 points 8 points 7 points 0 points 1. Compile 4-5 risk factors and/or benefits related to the selected topic. Includes no fewer than 4-5 requirements for section. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section. Includes 1 or fewer requirements for section. No requirements for this section presented.
  • 12. Referral to Professional and Community‐ Based Resources (10 points/10%) 10 points 9 points 8 points 7 points 0 points Required criteria 1. Provide a referral to a professional organization. 2. Provide a referral to a community-based resource. 3. Include contact information for these resources (i.e., phone number, e-mail, website or link). 4. Include a statement describing the role, resources, and/or services of the organizations or resources and their potential impact on the selected topic. Includes no fewer than 4 requirements for section. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section.
  • 13. Includes 1 or less requirement for section. No requirements for this section presented. Health Promotion Recommendations (10 points/10%) 10 points 9 points 8 points 7 points 0 points Required criteria 1.Report three evidence-based health promotion recommendations with rationale from scholarly sources to support your recommendations. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section. Includes no less than 1 requirements for section. Section present, yet includes no scholarly sources.
  • 14. No requirements for this section presented. Audio/Visual Creativity (10 points/10%) 10 points 9 points 8 points 7 points 0 points Required criteria 1. Project is eye-catching, but graphics do not distract from the purpose of providing information. 2. The font style and size are appropriate for the target audience. 3. Information is logical, cohesive, and audience appropriate. Includes no fewer than 4 requirements for section. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section.
  • 15. Includes 1 or fewer requirements for section. No requirements for this section presented. NR327 Maternal Child Nursing RUA: Discharge Teaching Guidelines NR327 Discharge Teaching Guidelines Revised: May2020 61 4. Audio must be clear and discernible. Clarity of Writing (10 points/10%) 10 points 9 points 7 points 0 points Required criteria 1. Use of standard English grammar and sentence structure. 2. No spelling errors or typographical errors. 3. Organized around the required components using
  • 16. appropriate content. Includes no fewer than 3 requirements for section. Includes no fewer than 2 requirements for section. Includes no less than 1 requirements for section. No requirements for this section presented. APA: Current Edition, Format, Grammar, and Punctuation (10 points/10%) 10 points 5 points 0 points Required criteria 1. All information taken from another source, even if summarized, must be appropriately cited in the manuscript. 2. Sources must be listed on the Reference page using APA formatting. Includes no fewer than 2 requirements
  • 17. for section. Includes no less than 1 requirements for section. No requirements for this section presented. Final Presentation (10 points/10%) 10 points 9 points 8 points 7 points 0 points Required criteria 1. Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). 2. Speaker uses a clear, audible voice. 3. Delivery is poised, controlled, and smooth. 4. Good language skills and pronunciation are used. 5. Length of presentation is within the assigned time limits. 6. Information is well communicated. Includes no fewer than 5 requirements for section. Includes no fewer than 4 requirements
  • 18. for section. Includes no less than 3 requirements for section. Includes no less than 2 requirements for section No requirements for this section presented. Total Points Possible = 100 points Discussion Question Generational differences in response to marketing campaigns Every generation “has its own needs, values, and consumption patterns” (Lamb et. al., 2021, p. 54), and it is up to marketers to ensure that they are properly marketing to their target demographic. This does not mean that an advertisement from a decade ago geared towards individuals in their 30’s will appeal to today’s 30-something-year-olds. As the world changes, the music, images, and references that appeal to age classes change as well. A great example of this is the use of late 90’s/early 2000’s music in commercials recently, such as Discover Card’s use of Shaggy’s 2000 song “It wasn’t me” (iSpot.tv, 2022, 1) to market a credit card and Samsung’s use of Backstreet Boys’ 1999 song “I want it that way” (iSpot.tv, 2022, 2), to market a phone purchase. These companies are looking to appeal to adults that are of the age to make big purchases/decisions such as getting another credit card or buying a phone for a
  • 19. teen/tween son or daughter. These adults are in the generation who grew up in the 90’s, and thus find music and references such as the above nostalgic and entertaining. This subtle marketing can influence the purchase of the goods or service being marketed in ways that more overt marketing could not. International trade agreements throughout the world Pages 80-85 of MKTG13: Principles of Marketing (Lamb et. al., 2021) covers various trade agreements across countries. Many of these trade agreements remove tariffs and limits on imported goods, and some agreements create complete free trade. In fact, it would seem that most developed countries, and many developing countries, are involved in these trade agreements. Free trade is a cornerstone of globalization, as it creates “competition to drive down prices and increase product service quality” (Lamb et. al., 2021, p. 73) and supports the local and global economy. Countries that are not involved in any of these agreements should examine the “why” (is it lower quality products? Poor working conditions? Products priced above the global market equilibrium price?) and adjust these inputs in order to take advantage of the benefits of free (or low -cost) international trade. Additional complications in the global marketing mix In chapter 2 of MKTG13: Principles of Marketing, Lamb et. al. (2021) highlight the four P’s of the marketing mix: production, place, promotion, and pricing. While these apply in any marketing context, there are additional factors within each of these principles when looking at the global marketing mix (Lamb et. al., 2021, pp. 90-95). In a single market, product standardization is king. However, in a global market adapting a product to better fit the local market, as well as creating new products for local markets, will ensure company longevity in the market. Lamb et. al. (2021) uses the examples of different Pringles and Oreo flavors for different countries to best speak to the tastes of consumers in those markets (p. 91). Constantly fluctuating exchange rates also impacts the fourth P in the marketing mix, pricing. Depreciating currency will lead to price
  • 20. increases for imported goods and appreciating currency will lead to price decreases (well, maybe not…) for imported goods (Lamb et. al., 2021, p. 93). Despite no production costs changing, the change in exchange rate can influence the price of a good in a country, making consumers more or less likely to purchase a product. If the value of currency in that country depreciates, importers of goods need to evaluate other aspects of their marketing mix in order to keep sales of their product up. References: iSpot.tv (2022). Discover Card TV spot, ‘Straight’ song by Shaggy. Retrieved from https://www.ispot.tv/ad/qR9s/discover - card-fraud-protection-song-by-shaggy (Links to an external site.) iSpot.tv (2022). Samsung Mobile TV spot, ‘You are the gift’ song by Backstreet Boys. Retrieved from https://www.ispot.tv/ad/qR57/samsung-mobile-you-are-the-gift- song-by-backstreet-boys (Links to an external site.) Lamb, C., Hair, J., & McDaniel, C. (2021). MKTG13: Principles of marketing. Boston, MA: Cengage.