Intro slides for our SXSW 2012 panel exploring product discovery through social curation. Storify of conversation from panel: http://sfy.co/gsS Panel details: http://mrphe.us/SXtastegraph

1. FASHION AND THE NEW TASTE GRAPH
Cannon Hodge :: @bergdorfs
Dave Surgan :: @morpheusmedia :: @hamsandwich
Elizabeth Canon :: @fashcollective
Hilary Peterson :: @lyst :: @hillyjane
Rachel Tipograph :: @gap :: @racheltipograph
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2. ELIZABETH CANON
FASHION’S COLLECTIVE
@FASHCOLLECTIVE
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3. AN INSIGHTS COMPANY FOCUSED ON NEW-AGE MARKETING FOR
FASHION & LUXURY BRANDS.

4. Independent, online publication focused on
intersection of fashion & technology.
A RESOURCE IN DIGITAL AND SOCIAL MEDIA MARKETING FOR FASHION AND LUXURY BRANDS.

5. FASHION’S COLLECTIVE, A BRIEF INTRODUCTION
Workshops teaching tactical skills needed
for fashion & luxury brands to market
effectively in the digital age.
‣Social Media
‣Analytics & ROI
‣Content Planning
‣Social Media & the Law
‣New Platform Assessment
A RESOURCE IN DIGITAL AND SOCIAL MEDIA MARKETING FOR FASHION AND LUXURY BRANDS.

6. Invitation-only conferences focused on
education, innovation & leadership in the
fashion industry.
‣Attendees include:
‣Speakers include:
PRADA, Michael Kors, CHANEL,
Bergdorf Goodman, Man Repeller,
Lanvin, Giorgio Armani,
Gilt Groupe, Kate Spade,
Balenciaga, Prabal Gurung,
Anthropologie, DKNY, Lucky
Christian Dior, Urban Outfitters,
Magazine, StyleCaster, Starworks...
Salvatore Ferragamo...

7. DAVE SURGAN
MORPHEUS MEDIA / CREATETHE GROUP
@MORPHEUSMEDIA
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8. CLIENTS
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9. TASTE GRAPH
Content Commerce
Search
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10. PAST 12 MONTHS
Morpheus Media Clients: Taste Graph Referrals % Growth
6,000
4,500
3,000
1,500
0
Mar11 Jun11 Sep11 Dec11 Feb12
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11. PRODUCT SEARCH
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12. PRODUCT SEARCH
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13. CANNON HODGE
BERGDORF GOODMAN
@BERGDORFS
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14. SOCIAL MEDIA & BERGDORF GOODMAN
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15. BERGDORF GOODMAN + SERVICE / EXPERIENCE
Expand in-store experience by providing similar ones online
Result?
9k new Pinterest followers in 2012
Increased referral traffic by 300%
Improved customer experience
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16. BERGDORF GOODMAN + HUNCH
Using Hunch API, built a gift recommendation app for the holidays.
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17. BERGDORF GOODMAN + PINTEREST
STRATEGY
Pin:
- Trends
- New Arrivals
- Lifestyle/Interests
Analyze:
- Trends/Interests
- Pins from BG.com
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18. BERGDORF GOODMAN + ZITE
Partnered with Zite to create a Bergdorf Goodman lifestyle section that
customizes content based upon user feedback
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19. HILARY PETERSON
@LYST
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20. AN INTRODUCTION
Lyst is a social commerce website that gives users a personalized way
to discover and shop for fashion online.
Users can:
• Browse products from hundreds of fashion retailers in one place,
• Create a lyst with the products they want to save, organize and
shop
• ‘Follow’ style influencers to discover what products they love,
• Make editorialised ‘Collections’ to share with their followers,
• Buy any product they see with a single click.
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21. PAST 3 MONTHS
Growth since increasing the personalisation of users stylefeed
Number of Sales
Aug Sept Oct Nov Dec Jan Feb
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22. NEIMAN MARCUS + LYST
Community Create Lyst
Purchase
Challenge Collection
• Product pageviews on Lyst increase by 1200%,
• Items lysted from Neiman Marcus increasing by 700%
• Collections featuring Neiman Marcus products increased by 2700%.
• 1800% increase in monthly sales for Neiman Marcus from Lyst
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23. RACHEL TIPOGRAPH
@GAP
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27. ★ENABLE ALL PRODUCTS AND CONTENT TO BE
SHAREABLE ACROSS ANY NETWORK
★USE TASTE GRAPH INSIGHTS TO INFORM
FUTURE PRODUCT DEVELOPMENT,
MERCHANDISING AND MARKETING
★USE TASTE GRAPH DATA TO PERSONALIZE
SHOPPING EXPERIENCES FOR CONSUMERS
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28. Cannon Hodge :: @bergdorfs
Dave Surgan :: @morpheusmedia :: @hamsandwich
Elizabeth Canon :: @fashcollective
Hilary Peterson :: @lyst :: @hillyjane
Rachel Tipograph :: @gap :: @racheltipograph
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